2016 Holiday Tool Kit
The Salvation Army Southern California
The Salvation Army Southern California
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POINT OF SALE<br />
CAMPAIGN<br />
The Point of Sale (POS) toolkit offers retail<br />
partners a creative and modern way to engage<br />
customers in supporting The Salvation Army<br />
in-store. This campaign can be used year-round,<br />
and/or can be presented as an alternative to the<br />
traditional red kettle campaign at Christmas when<br />
retailers have a non-solicitation policy. The toolkit<br />
includes materials that support a programmed<br />
pin-pad ask, paper pin-up sales, or DipJar (a 3G<br />
credit card technology perfect for retailers that<br />
don’t want to transact cash). Creative materials<br />
include: conveyer belt stickers, paper pin-ups with<br />
varied messaging that conveys the Army’s impact,<br />
floor stickers at the register, window cling posters,<br />
and change drop stickers. A full toolkit including<br />
order instructions and engagement tips will be<br />
released from THQ CRD department in late<br />
summer of <strong>2016</strong>. If you need more information in<br />
the meantime, please contact:<br />
Jennifer.Walker@usw.salvationarmy.org
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