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GENERAL MOTORS

GM%20Strategic%20and%20Operational%20Overview_

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Focused Strategy To Drive Growth and Efficiencies<br />

Earn<br />

Customers<br />

For Life<br />

• Earn customers for life with great products<br />

• Lead the industry in quality and safety<br />

• Improve the customer ownership experience<br />

Lead In<br />

Technology<br />

And<br />

Innovation<br />

• OnStar 4G LTE and connected car,<br />

alternative propulsion, urban mobility<br />

(ride and car sharing), active safety features<br />

and autonomous vehicles<br />

Grow<br />

Our Brands<br />

• Cadillac in the U.S. and China<br />

• Opel and Vauxhall in Europe<br />

• Chevrolet globally<br />

Drive Core<br />

Efficiencies<br />

• Expecting to exceed target of $5.5B of<br />

operational (commercial material, logistics,<br />

etc.) and functional cost efficiencies by 2018<br />

vs. 2014<br />

13

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