GENERAL MOTORS
GM%20Strategic%20and%20Operational%20Overview_
GM%20Strategic%20and%20Operational%20Overview_
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GM China<br />
Key Focus<br />
• Unique market position for a global OEM, strong global brands<br />
focused on mass market and premium segments plus local brand<br />
presence aimed at value segment primarily focused on tier 3 & 4<br />
cities<br />
• Continue driving to maintain leadership position in growing<br />
market, while actively leading in SUV, MPV and luxury segments<br />
− Focused on sustaining strong net income margins, while growing<br />
aggregate equity income over time<br />
• “Drive to Green” initiative to include the launch of more than<br />
ten renewable energy vehicles, including HEV, PHEV, and EV<br />
models over the next few years<br />
Strategic Actions<br />
• Product enhancements, manufacturing rationalization, adjacent<br />
business growth, local sourcing of parts, cost structure<br />
reductions and dealer network improvements<br />
• Localization strategy<br />
− Two new facilities in 2015; added third in Jinqiao, Shanghai in January<br />
2016<br />
• Proactive management of macro volatility and pricing pressures<br />
− Optimizing vehicle mix and inventory levels; aggressively reducing costs<br />
− Maintaining appropriate pricing discipline<br />
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