GENERAL MOTORS
GM%20Strategic%20and%20Operational%20Overview_
GM%20Strategic%20and%20Operational%20Overview_
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GM Europe<br />
Key Focus<br />
• Multiple years of restructuring paving way for European turnaround, driven by more<br />
efficient business model and product offensive led by all-new Astra<br />
− Introduction of CarUnity car-sharing program in Germany, Opel OnStar in Europe and<br />
Opel Deposit Bank in Germany<br />
− Russian Operations: Discontinued manufacturing; continue to sell iconic Chevrolet<br />
and Cadillac models<br />
• 1H16’s $0.1B EBIT-Adj. serves as a significant step in achieving breakeven<br />
(2016 BE guidance at risk due to Brexit, expect ~$0.4B negative impact assuming current<br />
market conditions)<br />
Strategic Actions<br />
• Strengthening brands and offering great products<br />
− Opel/Vauxhall brands achieved 3rd consecutive year of market share growth in 2015<br />
− Opel OnStar launch in June 2015 attracted customers with highly coveted vehicle connectivity<br />
• Opel has also improved the efficiency of its sales network through the expansion of Opel<br />
Financial Services’ portfolio of offerings, including:<br />
− Dealer financing, GM retail financing and leasing, Insurance, and Depository bank in Germany<br />
established in September 2015<br />
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