GENERAL MOTORS
GM%20Strategic%20and%20Operational%20Overview_
GM%20Strategic%20and%20Operational%20Overview_
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Grow Our Brands – Global Brands<br />
Chevrolet<br />
• Mass-market brand sold in over 115 countries globally<br />
− A Chevrolet is sold every 8.3 seconds globally<br />
• 4.4M deliveries in 2015 (45% of GM total)<br />
− 2015 was the brand’s best sales year in the U.S. since 2007<br />
• The most awarded brand in the U.S. two years in a row, awards include:<br />
− 2016 Motor Trend Car of the Year – Chevrolet Camaro<br />
− 2016 Motor Trend Truck of the Year – Chevrolet Colorado<br />
Cadillac<br />
• Restoring Cadillac’s place as an iconic, global, luxury brand that sets the standards for<br />
aspirational appeal beyond the boundaries of our industry<br />
− Brand reinvention underway, targeting customers with a mindset driven by individualism, risk-taking,<br />
and irrepressible drive<br />
• Cadillac positioned to be our technology flagship with the CT6’s adoption of light-weighting<br />
strategies using a mix of aluminum and high-strength steel, as well as the anticipated<br />
rollout of Super Cruise and V2V technologies in 2017<br />
• Won 31 awards over the last two years, including:<br />
− Cadillac CTS – Car and Driver “10 Best” 3 years in a row<br />
− Cadillac CT6 Rear Camera Mirror – 2015 Popular Science<br />
“Best of What’s New” award winner<br />
2016 Chevrolet Silverado<br />
2016 Cadillac CT6<br />
17
Change language