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n December 2012, the Trinidad and Tobago Police<br />
Service (<strong>TTPS</strong>) launched its national road safety<br />
education and awareness initiative under the<br />
‘iRoadsafe’ campaign banner, in an effort to provide a<br />
holistic approach to reducing road traffic deaths and<br />
injuries by combining enforcement with educational<br />
efforts. The campaign’s main goals were aimed at<br />
supporting the <strong>TTPS</strong> Strategic Goal to “Improve Safety<br />
on the Roadways and in other public places”. The<br />
campaign created an umbrella theme that the <strong>TTPS</strong><br />
could now use in its education and outreach efforts to<br />
help drivers and other road users exercise better<br />
judgement and decision making when using the<br />
roadways.<br />
Three iRoadsafe campaign event launches were<br />
conducted in Port-of-Spain, San Fernando and Tobago<br />
with the full support of several stakeholders including<br />
the Ministry of Works and Transport, Licensing<br />
Authority, Fire Services, Traffic Warden Unit, Arrive<br />
Alive, Association of Insurance Companies ( ATTIC),<br />
Automobile Association and the National Anti-Drug<br />
and Alcohol Prevention Programme (NADAPP).<br />
“Wrong Mix: Alcohol & Lyrics”<br />
Originally launched for Carnival 2015, the iRoadsafe<br />
“Wrong Mix: Alcohol & Lyrics” campaign was developed<br />
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