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to promote responsible, conscious consumption of<br />
alcohol during the Carnival period by uniting popular soca<br />
artistes along the common theme of road safety. Partners<br />
included Copyright Organisation of Trinidad and Tobago<br />
(COTT), Trinbago Unified Calypsonians Organisation<br />
(TUCO), SOUTHEX and road safety non-governmental<br />
organisation, Arrive Alive.<br />
The initiative was launched on the Brian Lara Promenade<br />
and received widespread support from the community<br />
and seen as a holistic approach to the issue of drinking<br />
and driving. It saw soca and chutney artistes supporting<br />
the campaign in 2015; and into 2016, artistes including<br />
Bunji Garlin, Faye Ann Lyons, Olatungi, Ravi B, Rikki Jai,<br />
Blaxx, Lyrikal, Teddyson John, GBM Nutron, Destra,<br />
Denise Belfon, Patrice Roberts, Shurwayne Winchester,<br />
and 2016 International Soca Monarch Aaron “Voice” St.<br />
Louis.<br />
Strengthening Partnerships in Road Safety<br />
A key stakeholder that has been instrumental in<br />
supporting the <strong>TTPS</strong>’s road safety effort is local road<br />
safety NGO Arrive Alive. The group was able to secure<br />
sponsorship for the publication of printed materials for<br />
distribution and display in the iRoadsafe outreach events.<br />
The printed material included the Traffic and Highway<br />
Patrol Booklet on Ticket-able Road Traffic Offences; and<br />
the Pedestrian Safety Awareness Brochure, which has<br />
proven to be a great hit when visiting primary and<br />
secondary schools and special national projects such as<br />
the “Crashed Car” awareness campaign.awareness<br />
campaign.<br />
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