Bangladesh 2014

Table 7.12 Use of pill brands by residence
Percent distribution of currently married pill users by brand of pill
used, according to urban-rural residence, Bangladesh 2014
Brand name
Urban
Residence
Rural
Total
Social marketing 50.1 40.8 43.5
Nordette-28 3.3 1.0 1.7
Femicon 33.4 29.2 30.4
Minicon 6.3 3.5 4.3
Femipill 5.4 5.9 5.8
Noret-28 1.6 1.1 1.2
Combination 3 (C 3) 0.1 0.1 0.1
Government 42.3 55.1 51.6
Shuki 42.3 55.1 51.6
Private 7.6 4.1 4.9
Ovostat 3.0 2.4 2.5
Desolon 0.2 0.1 0.1
Bredicon 0.4 0.2 0.2
Lynes 0.5 0.2 0.3
Marvelon 2.5 0.8 1.2
Rosen 0.1 0.0 0.0
Other 0.9 0.4 0.6
Total 100.0 100.0 100.0
Number of women 1,253 3,282 4,535
Note: Pill users who do not know the brand are excluded from
the table.
The percentage of pill users using a social
marketing brand increased consistently from 14 percent in
1993-94 to 45 percent in 2007, and then declined to 38
percent in 2011. SMC pill brand use increased to 44 percent
in 2014. The use of Femicon increased by four percentage
points from 26 percent in 2011 to 30 percent in 2014
(NIPORT et al. 2013).
To assess the social marketing program’s reach in
condom use, the 2014 BDHS gathered information on what
type of condoms the couples used. Interviewers showed a
chart depicting all major condom brands to women who
reported that their husbands were currently using condoms.
The women were asked to identify the brand used. Men
would presumably be a more reliable source of data on
condom brands; however, the data shown in Table 7.13 are
derived from women.
Three in five condom users buy social marketing
brands; 23 percent use Panther, 17 percent use Sensation,
11 percent use Hero, and 5 percent use U & ME. The Raja,
Panther, Sensation, and U & ME brands are more popular
in urban than rural areas, while Hero brand is more popular
in rural areas. The percentage of condom users who obtain
their supplies from the SMC has increased over the past three years, from 60 percent in 2011 to 62 percent
in 2014 (NIPORT et al. 2013).
7.11 CONTRACEPTIVE DISCONTINUATION
Table 7.13 Use of condom brands by residence
Percent distribution of currently married condom users by
brand of condom used, according to urban-rural residence,
Bangladesh 2014
Brand name
Residence
Urban Rural
A key concern for family planning programs is the rate at which users discontinue use of
contraception and the reasons for such discontinuation. Life table contraceptive discontinuation rates are
presented in Table 7.14. These rates are based on information collected in the 5-year, month-by-month
Total
Social marketing 66.4 57.1 62.0
Raja 6.8 5.3 6.1
Panther 25.8 20.6 23.3
Hero 7.7 14.6 11.1
Sensation 19.2 13.9 16.6
U & ME 6.7 2.7 4.8
Xtreme 0.2 0.0 0.1
Government 8.1 13.2 10.6
Nirapad 8.1 13.2 10.6
Private 18.4 24.9 21.6
Moods 0.6 0.1 0.4
Gamy 0.5 0.8 0.6
Wonder life 0.1 0.1 0.1
Romantex 0.5 0.2 0.3
Durex 1.5 1.1 1.3
Love guard 1.3 0.0 0.7
Coral 6.0 5.6 5.8
Jippy 1.2 1.9 1.5
Green love 1.2 1.3 1.2
Carex 3.5 7.7 5.6
Deluxe Nirodh 1.3 3.1 2.2
Super Guard 0.7 3.0 1.9
Other 6.9 4.8 5.9
Total 100.0 100.0 100.0
Number of women 508 488 997
Note: Condom users who do not know the brand are excluded
from the table.
86 • Fertility Regulation