2015 ANNUAL IMPACT REPORT

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LASTING PARTNERSHIPS The Beirut Marathon Association is indebted for its continuity and growth to the loyal partners who support the races year after year. Our gratitude is extended to all our partners: governmental institutions, commercial enterprises, individuals, and to each entity that helped us celebrate yet another year of success. Sponsorship Besides the race title sponsor and premium partners, BMA offers tactical sponsorship opportunities for targeted initiatives. The event allows partners to showcase their brand in a significant and dynamic way, providing a unique chance to highlight their brand, products, services and corporate initiatives. The partner’s fee structure has been carefully designed following international standard valuation methodology in order to guarantee the partner a comprehensive list of benefits that can generate a substantial return on investment. The key performance indicators that the association uses when assessing its income model are increase in advertising, marketing and sponsorship revenue, derived from the continuing success and popularity of the race events that BMA organizes. What attracts our sponsors? Uniqueness of Property: Largest sports event in the region with international recognition Level of Audience: The event attracts more than 55,000 runners, spectators and volunteers in one day Ability to Activate: Ability to activate and interact with audience Media Coverage: Large spectrum of multinational broadcast and print media A Word of GRATITUDE to 491 Sponsors in 2015 Title sponsors: Banque du Liban Bankmed Partners Income from Sponsorship is divided in two parts: 59% cash revenues and 41% barter deals and in-kind contribution. Cash Sponsorship 70% Race Title Sponsor 20% Tactical & Branding Opportunities 10% Premium Partners Barter & In-kind Sponsorship 52% TV Broadcast 27% Premium Partners 10% Tactical & Branding 8% Media partners 2% Registration Points 1% Gifts & Vouchers Premium level 1: Gatorade, Water Front City Premium level 2: Byblos sur Mer, Castania Crepaway, Kurban Group, Lancaster Hotels, MEA, Mets Energy, Microsoft, Rim, Roadster, Samsung, Saveurs du Monde, Solidere, UFA, Volvo, Warwick Pangéa Beach Resort & Spa Lebanon Supporters: ABC, Alfa, Beirut Souks, City Center, City Mall, GS, Rovina, Spinneys,The Spot We also acknowledge the support of many other companies in different industries: Auditing & Consultancy, Banks, FMCG, Insurance, Mapping, Music & Entertainment, Paint, Printing, Production, Retail, Sports Venues, Timing, Textile, Transportation & Fuel...
The 2015 Beirut Marathon marked the last year of partnership with BDL as the title sponsor. BMA is very grateful to BDL's generous support during the last 3 years and feel honored and proud to have the 2015 BDL Beirut Marathon labeled silver by the IAAF. A "Thank You" campaign was executed after the race to acknowledge the Banque Du Liban's support. H.E. Riad Salameh Governor of the Banque du Liban This event has transcended its initial purpose, and now takes on patriotic, economic, cultural, environmental, health and touristic dimensions; It is therefore a national investment. Mazen S. Baaklini Rim Natural Spring Mineral Water Marwan M. NAFFI VOLVO Lebanon Gabriel Abou Adal & Co s.a.l. Talal El-Khalil PepsiCo Middle East and North Africa Although the Beirut Marathon is a great marketing opportunity for our brand, the main purpose of our efforts in this event is to see happy people all around. Our employees, clients, and everyone in the marathon are positively affected by the beautiful vibes; This has a huge sentimental impact on our brand as a whole. The smiles we see in this growing event every year is what drives us to help make it even bigger and better. Selim Boutros Kurban Group We, at Volvo, put people at the heart of everything we do; and the outstanding technical and design innovations in our cars reflect our Volvo philosophy of giving priority to the people and their environment. Our unique partnership with the Beirut Marathon Association therefore results from a common commitment at building a healthier society and at preserving an environment that inspires us all and encourages us to tackle new challenges and reach new achievements . The event was very well organized and totally integrated. PepsiCo and Gatorade brands are both very proud to be the Gold sponsors and “Sports drink” partners in 2015 .The Marathon Day’s planning, organization, set-up, logistics and on the ground activation were all extremely well executed. I would like to personally acknowledge the great Sports & National Day that you created and that united all the Lebanese from all walks of life. BMA did it again! A superb job this year as every year since the inception of our partnership. Best of luck for 2016! The Beirut Marathon puts our proud Lebanon on the tourism map! BMA ANNUAL IMPACT REPORT 2015 29
Page 1: 2015 ANNUAL IMPACT REPORT
Page 4 and 5: HOW WE RUN Board of Trustees The Be
Page 6 and 7: The BMA Team The Beirut Marathon As
Page 8 and 9: For us, it’s all about improvemen
Page 10 and 11: ACHIEVING Government Sponsors Munic
Page 12 and 13: BMA 2015 RACES Changing the country
Page 14 and 15: The Women’s Race: June 7 - Byblos
Page 16 and 17: The BDL Beirut Marathon: November 8
Page 18 and 19: How Running Impacted their Lives Ch
Page 20 and 21: Diplomatic Corps Joins BDLBM The 20
Page 22 and 23: BMA PROGRAMS The BMA’s activities
Page 24 and 25: A CAUSE TO RUN BMA annually hosts a
Page 26 and 27: THE VOLUNTEER ENGINE Volunteers are
Page 28 and 29: We seek to instill the true spirit
Page 32 and 33: We are proud to have the Ministry o
Page 34 and 35: INCOME 2015 Income Sources Earned I
Page 36 and 37: LOOKING AHEAD Honorary Committee 20
Page 38 and 39: THE RUNNER'S MANTRA R U N WHEN WE W
Page 40: Makateb bldg. 4th Floor - Mar Takla

2015 ANNUAL IMPACT REPORT

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