2015 ANNUAL IMPACT REPORT

For us, it’s all about improvement.
It is at the core of our brand DNA: running to improve your health, your time, your position
on the podium, even improving life for others by choosing to run for a cause.
We constantly seek new ways to improve our races, improve lifestyles, and improve society
at large… but, we start by improving ourselves.
That was the thinking behind the strategic staff retreat we did in December, where we spent
two days developing our brand's core values and core purpose.
I wanted this core ideology to come to life through the people that make-up the Beirut
Marathon Association; the staff themselves. KHALIL KHATIB