e_Paper, Tuesday, December 7, 2016

Biz Info
19
WEDNESDAY, DECEMBER 7, 2016
DT
| commencement | | appointment |
BRAC University holds 11th
Convocation
AIUB VC elected in IAU
board
BRAC University held its 11th
convocation at International
Convention City Bashundhara
(Naboratri, Hall-04) in the capital
5 December 2016.
Nurul Islam Nahid, the
minister for education, was
present as the chief guest and
presided over the convocation
ceremony on behalf of president
Abdul Hamid, the President of
| deals |
Bangladesh. Professor Syed Saad
Andaleeb, the vice Chancellor of
BRACU, delivered the welcome
address.
Renowned actor and social
activist Shabana Azmi presented
a speech as the Convocation
Speaker. The chairperson of
BRACU Board of Trustees Sir
Fazle Hasan Abed, KCMG,
and Professor Abdul Mannan,
Chairman, University Grants
Commission of Bangladesh, also
spoke at the convocation.
A total of 1,283 students were
presented with crests and degree
certificates, including two who
have been nominated for the
Chancellor’s Gold Medal and 29
others for the Vice-Chancellor’s
Gold Medal.•
Samsung announces exciting new offers on
electronics products for the wedding season
Samsung Electronics, a global
leader in consumer electronics,
has announced exciting new
offers for its customers this
wedding season.
The offers will feature
guaranteed cashback with which
customers can win guaranteed
cashback starting from BDT 1,000
to BDT 10,500 on any consumer
electronic product purchase.
Customers can win stay at
Hotel Westin Dhaka for 3 days
- 2 nights every day, bedroom
f urniture set, bed side tables,
dressing tables, and wardrobes
by Hatil or honeymoon trips to
Maldives every week, a brand
new Mitsubishi Attrage sedan
car as the ‘Mega Gift’. These
awards will come with purchase
of TV, refrigerators, microwave
ovens, washing machines and air
conditioners during this wedding
season.
Firoze Mohammad, Head of
Consumer Electronics, Samsung
Bangladesh, said “Samsung
Bangladesh is always eager to
enhance user experience achieve
customer satisfaction.”
Samsung’s new offer will
be available to all customers
across the Samsung brand shops,
Samsung authorized showrooms
of Transcom, Electra, Rangs and
Singer up until December 31st,
2016 or till offers last. To avail
the offers customer needs to SMS
to WC Product Code Shop
Code to 3690 after purchasing
products.
For details, interested
customers can call at 09612-300-
300, 08000-300-300(Toll free)
and visit Samsung Electronics
Bangladesh’s official Facebook
page https://www.facebook.com/
SamsungBangladesh •
Dr. Carmen Z. Lamagna, the
vice chancellor of the American
International University –
Bangladesh (AIUB) has been
elected as a member of the
International Association of
Universities (IAU) Administrative
Board for a term of 2016 - 2020.
The IAU, founded in 1950, is
the UNESCO-based worldwide
association of higher education
institutions. It brings together
institutions and organisations from
| marketing |
The most in-demand
marketing skills in Bangladesh
The fastest growing online
career platform in Bangladesh,
everjobs.com.bd has released an
infographic revealing the most
sought-after skills in marketing
roles in the country. The results of
the report represent data collected
from more than 2,500 marketing
job descriptions published by top
employers on the website, since
mid-2015.
According to the recent study,
employers who are looking
for marketing candidates in
Bangladesh, are expecting to
identify certain core skills, soft
skill s, and tools proficiency
in the applicants’ profiles. “In
the competitive job market of
Bangladesh, job seekers need to
develop their skills further to show
the company an added value.
Having the basic core skills is not
enough anymore,” says Devendra
Singh, Managing Director at
everjobs Bangladesh.
The report defines the top core
skills for marketing positions
as Relationship Management,
Strategy Development, Budgeting,
and Survey skills. The tools
refer to technical capabilities
like presentation skills and
understanding of Facebook
analytics. Soft skills are social
behaviour, management and
communication skills, as well
some 120 countries for reflection
and action on common concerns
and collaborates with various
international, regional and national
bodies active in higher education.
Its services are available on the
priority basis to members but also
to organisations, institutions and
authorities concerned with higher
education, as well as to individual
policy and decision-makers,
specialists, administrators, teachers,
researchers and students.•
as qualities like responsibility,
friendliness. and a proactive
approach to work.
“In the case of marketing, core
skills are important since they
imply the acquired professional
and academic background in the
field. Knowledge of tools is also
key to this role, as marketers
are required to identify trends,
monitor their campaign, and
build global budgets for the
success of their strategies. Last
but not least, soft skills are a
must for those who want to
pursue a career in marketing
since it involves cooperation with
multiple departments within
the organisation, identification
of social behaviour and the
development of external
partnerships.” Singh added. •