Green Plus Issu 14

ENVIRONMENT
Building of aeration system
Asian market. The reduced manufacturing cost is
ETG is looking for local partners / distributors
to expand your network in Malaysia and regionally.
How and when did ETG begin penetrating
the Asian market?
A: ETG have had an ongoing presence in the
Asian market in some form since 2005. Originally
a lot of our research and development was undertaken
in China, Hong Kong, Malaysia and Thailand
where we could access the commercial aquaculture
market.
We made the commitment to our current facility
in 2011 when it became obvious to us that we
needed to establish a presence in the region. From
this facility we have been supplying products to 11
countries in the region working particularly closely
with one large customer as they use our product and
own very competitive market.
We are looking to add more distributors/partners
that have exposure to some of our target
markets and can help us grow business in these
markets throughout the region. We have a unique
for a variety of industries, we also recognize that our
best skills lie in the development and manufacturing
of solutions.
We want to work closely with distributors who
have access to our target markets and have a deep
understanding of the market as well as the customers
and what their need are. We are prepared to
continue to develop products to suit particular customer
needs wherever they may be.
Why pick Malaysia as a hub to expand to the rest
of Asia and beyond?
A: There were a number of reasons why Malaysia
was the ideal location for us to expand our business
into Asia. Whilst it was not the lowest cost alternative
it was very economical compared to manufac-
Malaysia is not only centrally located in the
region allowing us to export with a fair degree of
ease to other countries but English is commonly
spoken so it is easier to do business there than a lot
Trade Agreement with Australia, this allows us to
transport stock in and out of Malaysia without the
additional cost of import duties.
The Malaysian Government is also very supportive
of science based businesses and see this as good
growth potential for investment. There are also a
number of markets in Malaysia itself that we are
a number of unique advantages and will be well
received.
When compared to other countries in the region
ment
for us to develop and grow a strong export
business.
Whilst we also have the option to employ expats
in the business we have only employed local candidates
to date and intend to stick with this practice
for the future, there is a strong focus in Malaysia on
the quality of education and we believe, and have
experienced to date, that there are many well educated
hard working people in Malaysia that will help
What are your plans for Malaysia and the rest
of Asia?
A: Our long term vision is to continue to develop
Greenplus TM MARCH 2016 41