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Green Plus Issu 14

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ARCHITECTURE<br />

By SARAWUT BURAPAPAT<br />

Ahead of schedule<br />

Wyndham Worldwide reaches carbon emissions goal six years earlier<br />

Tourism and hospitality<br />

business is considered as<br />

the world’s largest consumer<br />

(Lam & Ng, 1994).<br />

The large amount of<br />

energy has been consumed<br />

through transportation, travelling, accommodation<br />

and related tourism and hospitality<br />

business. In addition, forms of tourism<br />

have been changed, since people prefer to<br />

travel according to their interests. Therefore,<br />

there are the emerged of new tourism forms<br />

to support the various needs of tourists, or<br />

called ‘Special interest tourism’, for example,<br />

eco-tourism is one of the tourism forms that<br />

preferred for people who interest and care<br />

about the environment, wild life, nature and<br />

also the incoming concept of ‘Sustainable<br />

tourism’.<br />

Wyndham Worldwide (NYSE: WYN),<br />

one of the world’s largest hospitality companies<br />

announced recently it reached its carbon<br />

emissions goal six years ahead of schedule.<br />

The Company achieved a 20 percent reduction<br />

in carbon emissions (measured on a per<br />

square foot basis), well-surpassing its goal.<br />

The reduction is equivalent to saving more<br />

than <strong>14</strong> million gallons of gasoline.<br />

“This is a huge achievement for a company<br />

with such a wide and diverse global portfolio,<br />

and especially one in the hospitality industry,”<br />

said Stephen P. Holmes, chairman and chief<br />

executive officer, Wyndham Worldwide. “Our<br />

commitment to sustainability as one of our<br />

top strategic priorities is critical to the longterm<br />

success of our business, and our continued<br />

drive is the result of an incredible commitment<br />

that aligns sustainability with effective<br />

business operations.”<br />

As one of the largest hospitality companies,<br />

Wyndham Worldwide accommodates millions<br />

of travelers every day through its hospitality<br />

portfolio that includes everything<br />

from hotels to vacation ownership resorts<br />

to vacation rentals to holiday parks in nearly<br />

100 countries. This news follows the signings<br />

of 26 managed and franchised properties<br />

for Wyndham Hotel Group so far this year<br />

in South East Asia. With operationally controlled<br />

assets including owned, managed and<br />

leased properties in all of its business units,<br />

the Company tracks, measures and reports<br />

on more than 50 million square feet across<br />

its global hospitality portfolio.<br />

As further proof of its industry-leading<br />

best practices, Wyndham Worldwide was<br />

once again named to the Dow Jones North<br />

America and World Sustainability Indices<br />

for the third consecutive year. The Company<br />

is one of three hospitality companies, and is<br />

the Index Leader for the hospitality sector for<br />

both the North American and World indices.<br />

The Company showed strong performance<br />

across the assessed criteria, specifically in the<br />

areas of its Environmental and Economic programs.<br />

The Dow Jones Sustainability Index<br />

is one of the most recognized sustainability<br />

performance rating tools, with the Index<br />

identifying leaders in the areas of sustainable<br />

economic, environmental and social<br />

performance.<br />

“Our progress has earned us industry distinctions<br />

that recognize the value we aim to<br />

create for our shareholders, our associates, our<br />

partners and communities, and is a reflection<br />

of our dedicated teams and partnerships that<br />

deliver tangible and meaningful results,” said<br />

Faith Taylor, senior vice president, corporate<br />

social responsibility, Wyndham Worldwide.<br />

“These accolades validate our ongoing<br />

journey. But, we never rest on any success,<br />

and we continue to build on our success and<br />

raise the bar. Today, we are announcing our<br />

new goal to reduce our energy and water by<br />

25 percent by 2025.”<br />

Since setting its goal in 2010, Wyndham<br />

Worldwide has reduced its carbon emissions<br />

through:<br />

the Wyndham <strong>Green</strong> Toolbox, a proprietary<br />

state-of-the-art eco-software program<br />

that tracks and measures environmental<br />

impact for the Company’s wide range of hospitality<br />

and office properties;<br />

becoming more efficient in energy and<br />

water usage. Energy production and consumption<br />

(electricity, natural gas, fuel oil,<br />

propane) is the leading cause of carbon<br />

emissions. Water conservation reduces the<br />

amount of water used, and therefore reduces<br />

the energy demand to produce and move the<br />

water;<br />

an environmental certification program for<br />

the Company’s participating timeshare properties,<br />

a first for the hospitality industry.<br />

Additionally, in the Company’s fifth<br />

year of formal sustainability reporting, its<br />

recently released 20<strong>14</strong>-2015 Corporate Social<br />

Responsibility Report details its strong,<br />

industry-leading commitment to socially<br />

and environmentally responsible business<br />

practices.<br />

Ramada Plaza Bangkok Menam Riverside,<br />

Thailand, part of Wyndham hotel group,<br />

recipient of <strong>Green</strong> Leaf Award and Nonsmoking<br />

hotel award, the property demonstrates<br />

a range of green practices for sustainability.<br />

<strong>Green</strong> policies and procedures<br />

are entrenched in day-to-day activities on<br />

site, and are an important factor in management’s<br />

planning. Tracking and measuring<br />

the utility consumption, contain costs, and<br />

manage detailed information that will allow<br />

it to see trends and from that target strengths<br />

and opportunities. Larger scope - external<br />

(RFPS) and internal (educate our employees)<br />

communication becoming more efficient<br />

and really reducing the environmental<br />

impact created by our hotels’ operation.<br />

This system called CA technologies for this<br />

Environmental Management Systems that is<br />

internally called the Wyndham <strong>Green</strong> Tool<br />

Box .<br />

Examples of this hotel’s sustainable actions<br />

include: using high-efficiency lighting technology<br />

on more than 75 percent of light fixtures; providing<br />

shuttle boat passes to guests and employees<br />

to promote public transportation use; and<br />

implementing a linen and towel reuse program<br />

for guests.<br />

74<br />

<strong>Green</strong>plus TM MARCH 2016

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