Green Plus Issu 14
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ARCHITECTURE<br />
By SARAWUT BURAPAPAT<br />
Ahead of schedule<br />
Wyndham Worldwide reaches carbon emissions goal six years earlier<br />
Tourism and hospitality<br />
business is considered as<br />
the world’s largest consumer<br />
(Lam & Ng, 1994).<br />
The large amount of<br />
energy has been consumed<br />
through transportation, travelling, accommodation<br />
and related tourism and hospitality<br />
business. In addition, forms of tourism<br />
have been changed, since people prefer to<br />
travel according to their interests. Therefore,<br />
there are the emerged of new tourism forms<br />
to support the various needs of tourists, or<br />
called ‘Special interest tourism’, for example,<br />
eco-tourism is one of the tourism forms that<br />
preferred for people who interest and care<br />
about the environment, wild life, nature and<br />
also the incoming concept of ‘Sustainable<br />
tourism’.<br />
Wyndham Worldwide (NYSE: WYN),<br />
one of the world’s largest hospitality companies<br />
announced recently it reached its carbon<br />
emissions goal six years ahead of schedule.<br />
The Company achieved a 20 percent reduction<br />
in carbon emissions (measured on a per<br />
square foot basis), well-surpassing its goal.<br />
The reduction is equivalent to saving more<br />
than <strong>14</strong> million gallons of gasoline.<br />
“This is a huge achievement for a company<br />
with such a wide and diverse global portfolio,<br />
and especially one in the hospitality industry,”<br />
said Stephen P. Holmes, chairman and chief<br />
executive officer, Wyndham Worldwide. “Our<br />
commitment to sustainability as one of our<br />
top strategic priorities is critical to the longterm<br />
success of our business, and our continued<br />
drive is the result of an incredible commitment<br />
that aligns sustainability with effective<br />
business operations.”<br />
As one of the largest hospitality companies,<br />
Wyndham Worldwide accommodates millions<br />
of travelers every day through its hospitality<br />
portfolio that includes everything<br />
from hotels to vacation ownership resorts<br />
to vacation rentals to holiday parks in nearly<br />
100 countries. This news follows the signings<br />
of 26 managed and franchised properties<br />
for Wyndham Hotel Group so far this year<br />
in South East Asia. With operationally controlled<br />
assets including owned, managed and<br />
leased properties in all of its business units,<br />
the Company tracks, measures and reports<br />
on more than 50 million square feet across<br />
its global hospitality portfolio.<br />
As further proof of its industry-leading<br />
best practices, Wyndham Worldwide was<br />
once again named to the Dow Jones North<br />
America and World Sustainability Indices<br />
for the third consecutive year. The Company<br />
is one of three hospitality companies, and is<br />
the Index Leader for the hospitality sector for<br />
both the North American and World indices.<br />
The Company showed strong performance<br />
across the assessed criteria, specifically in the<br />
areas of its Environmental and Economic programs.<br />
The Dow Jones Sustainability Index<br />
is one of the most recognized sustainability<br />
performance rating tools, with the Index<br />
identifying leaders in the areas of sustainable<br />
economic, environmental and social<br />
performance.<br />
“Our progress has earned us industry distinctions<br />
that recognize the value we aim to<br />
create for our shareholders, our associates, our<br />
partners and communities, and is a reflection<br />
of our dedicated teams and partnerships that<br />
deliver tangible and meaningful results,” said<br />
Faith Taylor, senior vice president, corporate<br />
social responsibility, Wyndham Worldwide.<br />
“These accolades validate our ongoing<br />
journey. But, we never rest on any success,<br />
and we continue to build on our success and<br />
raise the bar. Today, we are announcing our<br />
new goal to reduce our energy and water by<br />
25 percent by 2025.”<br />
Since setting its goal in 2010, Wyndham<br />
Worldwide has reduced its carbon emissions<br />
through:<br />
the Wyndham <strong>Green</strong> Toolbox, a proprietary<br />
state-of-the-art eco-software program<br />
that tracks and measures environmental<br />
impact for the Company’s wide range of hospitality<br />
and office properties;<br />
becoming more efficient in energy and<br />
water usage. Energy production and consumption<br />
(electricity, natural gas, fuel oil,<br />
propane) is the leading cause of carbon<br />
emissions. Water conservation reduces the<br />
amount of water used, and therefore reduces<br />
the energy demand to produce and move the<br />
water;<br />
an environmental certification program for<br />
the Company’s participating timeshare properties,<br />
a first for the hospitality industry.<br />
Additionally, in the Company’s fifth<br />
year of formal sustainability reporting, its<br />
recently released 20<strong>14</strong>-2015 Corporate Social<br />
Responsibility Report details its strong,<br />
industry-leading commitment to socially<br />
and environmentally responsible business<br />
practices.<br />
Ramada Plaza Bangkok Menam Riverside,<br />
Thailand, part of Wyndham hotel group,<br />
recipient of <strong>Green</strong> Leaf Award and Nonsmoking<br />
hotel award, the property demonstrates<br />
a range of green practices for sustainability.<br />
<strong>Green</strong> policies and procedures<br />
are entrenched in day-to-day activities on<br />
site, and are an important factor in management’s<br />
planning. Tracking and measuring<br />
the utility consumption, contain costs, and<br />
manage detailed information that will allow<br />
it to see trends and from that target strengths<br />
and opportunities. Larger scope - external<br />
(RFPS) and internal (educate our employees)<br />
communication becoming more efficient<br />
and really reducing the environmental<br />
impact created by our hotels’ operation.<br />
This system called CA technologies for this<br />
Environmental Management Systems that is<br />
internally called the Wyndham <strong>Green</strong> Tool<br />
Box .<br />
Examples of this hotel’s sustainable actions<br />
include: using high-efficiency lighting technology<br />
on more than 75 percent of light fixtures; providing<br />
shuttle boat passes to guests and employees<br />
to promote public transportation use; and<br />
implementing a linen and towel reuse program<br />
for guests.<br />
74<br />
<strong>Green</strong>plus TM MARCH 2016