Exploring the Role of 'Visual Catalysts' on Influencing People's Attraction and Use of Place

DISPLAYS OF AFFECTIONS
Similarly, ‘displays <strong>of</strong> affection’ (such as holding hands, kissing, hugging, having one’s arm
around ano<strong>the</strong>r waist/shoulder) saw a peak during <strong>the</strong> period <strong>of</strong> mapping when VIVID was
active, as well as a period <strong>of</strong> higher levels following <strong>the</strong> conclusion <strong>of</strong> <strong>the</strong> exhibition as shown
by figure 5.18. This is significant in relation to establishing an attachment to place; displays <strong>of</strong>
affection generally lead to <strong>the</strong> retention <strong>of</strong> memories <strong>of</strong> a specific place and moment in time
which can lead to a great relation to <strong>the</strong> place in which that interaction has occurred. This can
also change <strong>the</strong> experience <strong>of</strong> place by creating a more social and hospitable atmosphere by
changing <strong>the</strong> typical social behaviours in a space.
S1 (1) - Before VIVID
S1 (2) - Before VIVID
16%
S2 (1) - During VIVID (whilst active)
S2 (2) - During VIVID
S3 (1) - After VIVID
S3 (2) - After VIVID
Figure 5.18 - Number <strong>of</strong> displays <strong>of</strong> affection from each session.
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