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edecorating. And here," Stefano says as he shows me a picture of their estate, "I am planting olive trees that<br />

are 500 years old that I bought at a nursery in Naples yesterday. I say, put it here! I even love designing my<br />

gardens at home. Here me and Guilio meet with the Artisans and they show us the colors of the leathers and we<br />

choose the designs along with my wife and brother. And we ALWAYS pay attention to our customers. If they <strong>com</strong>e<br />

in with colorful backpacks, we make colorful backpacks. You have to be ahead of the peoples wants. If they <strong>com</strong>e in<br />

and say we want to buy a Pink Backpack with bright yellow trim and we don't have it since we didn't plan ahead we<br />

lost a sale. We love the design and we love to learn from other people." he says. When Giulio shows me the Huge<br />

SHOWROOM he says, "I suggest some design yet my father really loves to do it himself. He is very talented and<br />

he enjoys creating new<br />

things." via dell'anguillara 9/r located on Sante Croce Square in Florence Italy<br />

"See the family tree? The family we trace back to the 1600s and there is a link of 2 generations missing between<br />

when the banking family of Peruzzi loaned money to the King of England, which he didn't pay back and the Peruzzi<br />

banks went bankrupt. We were the 2nd largest banking family in Europe and were the banks of the Medicis. That<br />

is how important the family is. And we are big on Wikipedia." Giulio says proudly. I tell him that it is totally cool to<br />

be on Wikipedia and that is definitely the measure of success.!<br />

<strong>http</strong>://www.peruzzifirenze.<strong>com</strong>/<br />

"Check out these fucking shoes," I slip of the tongue<br />

and say to Guilio who being the young modern version<br />

of his father just laughs. Stefano jokes all the<br />

time,"The reason people should <strong>com</strong>e to Italy is<br />

for the leathers and the food and the lovers.<br />

"The leather <strong>com</strong>pany started in 1948 which is 2<br />

years after the World War II. My father was<br />

a carabinieri and said I am going to start my<br />

own leather store and immediately he did.<br />

He started making little leather boxes with<br />

handles and progressed to modern purses.<br />

In 1968 we had a huge flood and it destroyed<br />

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