Building Investment (Nov - Dec 2016)

News & Events
Johor Corporation launches Ibrahim
International Business District (IIBD) brand
Definitive goals focused on driving development and investment
with the Spirit of Enterprise brand promise.
GRACED BY the royal presence of DYMM
Sultan Ibrahim Ibni Almarhum Sultan
Iskandar, Sultan of Johor and DYMM
Raja Zarith Sofiah Binti Almarhum Sultan
Idris Shah, Permaisuri of Johor, Johor
Corporation (JCorp) recently launched
the Ibrahim International Business
District (IIBD) brand and its promise of
the Spirit of Enterprise, of Johor State
Government’s ‘aspirations for IIBD to
serve as a catalyst of growth, attracting
talent and investment, and encouraging
innovation and entrepreneurship.’ It is
focused on four perspectives, or ‘HOME
lenses’, that will ‘define and drive
development and investment strategies
within IIBD’, namely:
Heritage, balancing continuity
with change, where the authenticity
of IIBD’s heritage, traditions and
culture is celebrated and built upon
amidst its evolution into a worldclass
business district.
Opportunity, reflecting IIBD as a
place for equal opportunities for
all businesses and people, where
strategic corporate entities will be
leveraged to capture high multiplier
effects and spur a vibrant economy.
IIBD will drive ideas and nurture
talents that paves the way for global
Datuk Kamaruzzaman Abu Kassim delivering
his opening speech.
The Sultan of Johor, Sultan Ibrahim Sultan Iskandar, launching the Ibrahim International Business
District brand at Persada Johor International Convention Centre; also present at the event were
Tunku Mahkota Johor Tunku Ismail Sultan Ibrahim (on Sultan Ibrahim’s left), Johor Corporation
president and CEO Datuk Kamaruzzaman Abu Kassim (3rd from left) and Menteri Besar of Johor
Datuk Seri Mohamed Khaled Nordin (2nd from left).
opportunities.
Mobility, to move IIBD towards a
globally connected future where
people, information and trade move
freely, easily and effectively within
and beyond borders. In line with
Mobility lens, IIBD will also offer
world-class infrastructure, futureforward
technology and seamless
connectivity.
Eco-sustainability, aimed at
elevating the liveability of IIBD
citizens and businesses for a
sustainable future and emphasising
the call to be ‘green’ and ecocommitted.
Further, these four goals as
envisioned in the “Spirit of Enterprise”
will be commemorated by four artistic
creations by Johorean award-winning
sculptor Nizam Abdullah.
JCorp Helming IIBD
Operating as master developer,
implementer and marketer of IIBD,
JCorp will be setting up an ‘IIBD entity’
to (a) further accelerate local and
foreign investment capital, social capital
and human capital and (b) to shape and
implement pro-business and investment
policies and plans in promoting
IIBD as the preferred location for
investors seeking attractive, emerging
opportunities. Currently, JCorp is in the
midst of structuring and benchmarking
financial and tax incentives with the
state and federal governments, to be
offered by IIBD in a bid to become
a catalyst for economic growth and
entrepreneurial opportunities for its
residents and investors.
30 Building & Investment | www.b-i.biz