Global Automotive Executive Survey 2017
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global-automotive-executive-survey-2017
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Lost in translation 19<br />
Taking the temperature on autonomous driving<br />
With the emergence of self-driving cars, the<br />
purchasing criteria of the past will become irrelevant.<br />
Autonomous driving will revolutionize<br />
the way we will use cars and make the<br />
purchasing criteria of the past obsolete.<br />
The next technology to essentially change<br />
the auto industry is going to be automated<br />
driving. 68% of executives already feel that<br />
the traditional purchasing criteria will not<br />
determine the purchase of a car anymore.<br />
Even now, 60% of consumers absolutely or<br />
partly agree that other factors will become<br />
more essential when cars do the driving and<br />
they can use their time more effectively<br />
while travelling. It is not surprising that<br />
especially ICT companies (73%) have strong<br />
opinions about this statement because they<br />
target customers who are not ‘distracted’ by<br />
driving.<br />
If it will be less about performance and<br />
speed anymore, what are going to be the<br />
future purchasing criteria, which enables the<br />
OEM to stand out?<br />
Envisioning drive modes today vs. future<br />
Today<br />
Future<br />
ECO<br />
Relax &<br />
socialize<br />
Comfort<br />
Work &<br />
concentrate<br />
Seung Hoon Wi<br />
Asia Pacific Head of <strong>Automotive</strong><br />
“Driving out of focus: Autonomous<br />
driving will redefine the utility of vehicles<br />
and is the enabler for service- and<br />
data-driven business models.”<br />
Sport<br />
Entertainment &<br />
enjoy driving<br />
2 out of 3 executives absolutely or partly agree<br />
that traditional purchasing criteria will become<br />
irrelevant with the emergence of self-driving cars.<br />
<strong>Executive</strong> opinion<br />
H9<br />
43%<br />
42%<br />
Partly agree<br />
Partly agree<br />
25%<br />
17%<br />
Partly disagree<br />
Absolutely agree<br />
Neutral<br />
11%<br />
Absolutely disagree<br />
60 % of consumers absolutely or partly agree when<br />
buying a self-driving car that they will only be interested<br />
in what they can do with their time in the car.<br />
Consumer opinion<br />
18%<br />
18%<br />
15%<br />
Neutral<br />
Absolutely disagree<br />
Absolutely agree<br />
7%<br />
3%<br />
Partly disagree<br />
Note: Percentages may not add up to 100 % due to rounding | Source: KPMG’s <strong>Global</strong> <strong>Automotive</strong> <strong>Executive</strong> <strong>Survey</strong> <strong>2017</strong><br />
kpmg.com/GAES<strong>2017</strong><br />
© <strong>2017</strong> KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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