Global Automotive Executive Survey 2017
global-automotive-executive-survey-2017
global-automotive-executive-survey-2017
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A car needs its very own digital ecosystem.<br />
82 % of executives absolutely or partly agree that a<br />
car needs its very own operating system.<br />
A car will need its very own ecosystem integrating all<br />
relevant user information but executives may have<br />
different interpretations about an “own ecosystem”.<br />
valuable consumer and/or vehicle data will be most likely<br />
routed through third parties. In this case many valuable<br />
revenue streams would be lost.<br />
<strong>Executive</strong> opinion<br />
44%<br />
Absolutely agree<br />
In order to create value and consequently monetize data,<br />
82% of the executives agree that a car needs its very own<br />
ecosystem/operating system (OS) because otherwise the<br />
Except for Eastern Europe, we can see that the share of executives<br />
who agree to the statement is fairly evenly distributed<br />
around the world. The agreement rate is especially high in<br />
China.<br />
38%<br />
Partly agree<br />
12%<br />
Neutral<br />
Partly disagree<br />
6%<br />
<strong>Executive</strong> viewpoint by stakeholder group<br />
Mobility service providers agree the most<br />
Absolutely disagree<br />
1%<br />
50 % 49 %<br />
Mobility<br />
Service<br />
Providers<br />
ICT Companies<br />
(incl. Technology<br />
start-ups)<br />
46 %<br />
Financial<br />
Services<br />
44 % 41 % 39 %<br />
Vehicle<br />
Manufacturers<br />
Absolutely agree<br />
Dealers<br />
Suppliers<br />
Moritz Pawelke<br />
<strong>Global</strong> <strong>Executive</strong> for <strong>Automotive</strong><br />
“A car will need its very own<br />
ecosystem. An independent<br />
virtual cloud ecosystem is<br />
needed to balance the<br />
power between end-consumers,<br />
digital tech giants<br />
and traditional ‘offline’ hardware<br />
companies like auto<br />
manufacturers.”<br />
Note: Percentages may not add up to 100 % due to rounding | Source: KPMG’s <strong>Global</strong> <strong>Automotive</strong> <strong>Executive</strong> <strong>Survey</strong> <strong>2017</strong><br />
kpmg.com/GAES<strong>2017</strong><br />
© <strong>2017</strong> KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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