Global Automotive Executive Survey 2017

54 About the consumer survey
About the consumer survey
Like in the previous year, we have sought the
opinions of more than 2,400 consumers from
all over the world in order to compare their
valuable perspective against the opinion of
the world's leading auto executives. For this
purpose, we asked ordinary people from 42
countries with various educational backgrounds,
throughout all age groups and living
circumstances.
Apart from the well-known demographics, we
also asked the consumers whether they own
a car, how they assess their income compared
to their surroundings, and which type of
transport they use for their everyday mileage.
The findings reveal some noteworthy
relationships.
Primarily, having a car is a matter of money.
42% of all consumers without an own vehicle
claim to have a low income, compared to only
13% of car owners. We can therefore see
here that car ownership is still closely related
to income for many consumers, and to date
living without an own car has not been an
attractive option.
Respondents by education level
9%
Respondents by regional cluster
19%
15%
13%
26%
2%
Total = 2,418
Western Europe | 471
India & ASEAN | 369
North America | 305
17%
45%
Ph. D.
Master’s degree
Bachelor’s degree
Apprenticeship
High school graduate
(or equivalent)
12% 11%
Mature Asia |
292
10%
South America | 266
11%
China | 264
Eastern
Europe | 271
7%
Rest of
World | 180
Respondents by age and car ownership
18–24 67%
33% 400
25–30 73%
27% 462
31–40 85%
15% 731
41–50 85%
15% 432
51–65 85%
15% 309
> 65
89%
11% 84
Yes No
Respondents by living circumstances
40 % 22 % 17 % 14 %
In a city with > 1,000,000 inhabitants
In a city with 500,000–1,000,000 inhabitants
In a city with < 500,000 inhabitants
In a town/village/suburb close to a city
In a independent town/village
In the country side
5 % 3 %
Respondents by income level and car ownership
Preferred type of transport of respondents
who do not own a car
High income
Medium income
5%
16%
95%
84%
58 % 13% 10 % 9 %
7 % 2 %
Low income
46%
54%
Yes, I do own a car
No, I do not own a car
Public
transport
Motorcycle
Other
Bicycle
Car
Mobility service/
car sharing
kpmg.com/GAES2017
Note: Percentages may not add up to 100 % due to rounding | Source: KPMG’s Global Automotive Executive Survey 2017
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