Global Automotive Executive Survey 2017

KPMG’s Global Automotive Executive Survey 2017 7
For the 2017 survey we gathered the opinions
of almost 1,000 executives from 42 countries.
Respondents by job title
24%
16%
Total = 953
14%
Respondents by regional cluster
20%
Western Europe | 195
15%
India & ASEAN | 143
13%
North America | 124
23%
24%
13%
South
America | 121
10%
Mature Asia | 100
9%
China | 88
CEO/President/Chairman
C-level Executive
Business Unit/
Functional Head
Head of Department
Business Unit/
Functional Manager
11%
Eastern
Europe | 103
8%
Rest of
World | 79
Respondents by company type
Vehicle
Manufacturers
Upstream (product-driven)
Respondents by company revenue
20% 187
Suppliers 30% 286
ICT Companies 18% 168
Mobility Service
Providers
16% 152
Dealers 11% 108
Financial Services 5% 52
30% 32%
Revenue segmentation
Over $10 billion
> $1 billion < $10 billion
> $500 million < $1 billion
Note: Percentages may not add up to 100 % due to rounding, ICT = Information, Communication and Technology
Source: KPMG’s Global Automotive Executive Survey 2017
Downstream (service-driven)
9%
5%
> $100 million < $500 million
Less than $100 million
24%
For this year's survey, we asked more executives
and covered a wider range of countries
than at any time in the past. Half of our 953
respondents are CEOs, Presidents, Chairmen
or C-level Executives, providing us with even
more reliable results about the opinions in the
core of the automotive industry. Our sample is
split evenly between the upstream (productdriven)
and the downstream (service-driven)
market, with a stronger focus on ICT companies
than in the previous years. We thereby
account for the latest developments in the
market and keep track of the new players who
challenge the industry.
Around one third of the executives are based
in Western and Eastern Europe, 13% each
come from North and South America and 15%
originate from India and ASEAN. 9% of the
executives come from China, 10% from the
Mature Asia region of Japan and South Korea.
Almost two thirds of our respondents are
active in companies with revenues greater
than US$1 billion, half of whom even have
revenues of more than US$10 billion.
The survey was conducted online and took
place between September and October 2016.
kpmg.com/GAES2017
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