Global Automotive Executive Survey 2017

28 From offline to online
What are future strategies for success?
Current status can be described
best as ‘Co-ompetition’.
every second executive considers 55 %
Almost
cooperation with players from converging industries
as extremely important.
of executives believe that OEMs and ICT companies
will rather compete than cooperate.
Cooperation with players from converging industries
has become the most favored strategy for
future success. Year-on-year, the tendency
towards cross- sector cooperation has clearly
increased compared to the traditional auto industry
strategy of organic growth.
In the automotive industry online companies are moving
into the offline world. Business model and core
competencies will blend.
This shows that there is no clear opinion on whether
OEMs and ICT companies will compete or cooperate
yet but that this will rather be a matter of specific
application. E.g. for urban city transport, there will
certainly be fierce competition between OEMs and
ICTs while this might look a bit different for long distance
travel or wherever standards are essential such
as fast charging or autonomous driving.
Possible cooperation or competition will also depend
on the individual players and the role they can and
want to play in the future. ICTs lack the experience and
competence in the “hardware” car production. They
may therefore cooperate with a traditional OEM to
create a car and compete with those OEMs that apply
digitalization without a big Silicon Valley player.
Please rate the importance of the following
strategies for the future success of your company.
% of respondents rating a strategy as extremely important
60%
50%
40%
30%
20%
10%
0%
2013
#1
#2
#4
#6
#3
#5
2014 2015 2016 2017
Cooperation with players from converging industries
Corporate partnerships such as joint ventures and strategic alliances
Organic growth
#1
#3
#4
#5
#6
#2
#1
#2
#5
#6
Mergers & acquisitions (cross-sector)
Mergers & acquisitions (inner-sector)
#3 #1
#2
#1
#4
Outsourcing of (non-)core activities to suppliers / contract manufacturers
#2
#3
#5
#4
#6
#3
#4
#5
#6
Do you expect ICT companies and automotive manufacturers
to compete or cooperate in the future?
OEM view
ICT view
55%
Compete
Compete
42%
41%
Cooperate
45%
Cooperate
58%
59%
kpmg.com/GAES2017
Note left: Percentage of respondents rating a strategy to be extremely important | Source: KPMG’s Global Automotive Executive Survey 2017
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