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CLUB LAUNCH<br />
XXIO comes to the UK<br />
The most popular brand in Japan is designed specifically for mid and slow swingers.<br />
There’s a pretty good chance you’ve<br />
never heard of XXIO – pronounced<br />
zek-see-oh – but the manufacturer<br />
has been the number one for woods<br />
and irons sales in Japan for the last 14 years.<br />
They’ve sold 2.4 million woods and 1 million<br />
sets of irons in that time, and now they’re<br />
coming to the UK.<br />
The thing that sets them apart from other<br />
brands on the market is that their clubs are<br />
designed specifically for mid and slow swing<br />
speeds (80mph and less with driver) – and<br />
not fast-swinging tour pros, who XXIO say<br />
have different requirements from their clubs<br />
than the majority of amateur golfers.<br />
More than 300 golfers aged over 50<br />
took part in extensive testing to reveal<br />
their tendencies and how golf clubs<br />
could be designed to help them swing<br />
better and hit longer and straighter<br />
shots. They discovered the clubs<br />
needed to be lightweight, easy to<br />
swing and forgiving.<br />
The result are clubs that have much<br />
lighter shafts than usual – something XXIO is<br />
able to do as they manufacture their own<br />
shafts – with a high balance point. This is<br />
combined with heavier heads that are<br />
constructed of premium materials and<br />
packed with technology.<br />
All this adds up to help you swing<br />
the club faster and delay the<br />
uncoiling of the wrist cock to<br />
enhance your ability to attack the<br />
ball from the inside – rather than<br />
‘casting’ the club and making the<br />
glancing contact that causes a<br />
weak slice.<br />
Web: www.xxiostore.co.uk<br />
Seven-time<br />
women’s<br />
major winner<br />
Inbee Park<br />
uses XXIO<br />
clubs.<br />
THE FULL RANGE The XXIO9 line-up offers something for men and women.<br />
Men’s<br />
woods<br />
Dual Speed<br />
Technology helps<br />
maximise head speed<br />
thanks to the lighter<br />
shaft and heavier head and<br />
increases ball speed with a new<br />
Wing Cup Face, which increases the<br />
sweetspot by 10%. The fairway and utility<br />
has a Power Wave Structure in the sole<br />
that creates a lower and deeper CG.<br />
Price: £499.99 for driver; £399.99 for<br />
fairway wood; £219.99 for utility<br />
Men’s irons<br />
Dual Speed Technology<br />
helps maintain wrist cock<br />
and accelerate the club<br />
in the second half of the<br />
downswing. The head has a<br />
unique five-piece construction in<br />
the 4 to 7-irons; a cast steel chassis,<br />
Titanium face, and high-density tungstennickel<br />
weights in the heel, toe and sole.<br />
This lowers CG to get the ball airborne<br />
and improve the carry distances.<br />
Price: £996 for eight clubs (carbon<br />
shaft); £870 (steel shaft)<br />
Women’s<br />
The ladies’ clubs<br />
feature the same<br />
technologies as the<br />
men’s, but the heads of the<br />
woods are slightly smaller and<br />
shallower. Repositioning the weight<br />
backwards results in an even lower and<br />
deeper CG to help generate longer carry<br />
distances. The sound rib in the sole<br />
produces an exhilarating impact sound.<br />
Price: £499.99 for driver; £399.99 for<br />
fairway wood; £219.99 for utility; £830<br />
for five-club iron set
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