GWD_MAY_16

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EQUIPMENT INTERVIEW Equipment fitting for purpose Brett Porath, Titleist’s Director of Club Fitting, explains why fittings should solve specific problems. How important is custom fitting? Really important. You can have the highest quality equipment but if the specs and set-up aren’t correct then it’s not going to work as well. So we view it as a big part of how we launch products and it’s integral to what we do. Almost two-thirds of our irons and a third of metals are custom-fitted. What makes a good fitting experience? A fitter who cares about helping you play better, who takes time to find out what your goals and needs are. You have to have a good assortment of fitting tools, a launch monitor – especially with drivers – and we prefer not to hit off mats if possible because turf interaction is so important for hybrids, irons and wedges. Should it take a solution-driven approach? Every club in the bag should have a specific and unique purpose. For instance, you don’t need to carry a hybrid and long iron if they both fly about the same distance and provide good green-stopping ability. Also, how you intend to use the club affects what you get fitted for. The three-wood is a good example – are you going to use it mostly from the tee or off the turf and into greens? How does this approach to custom-fitting affect Titleist’s club ranges? It gives us tremendous flexibility to design clubs that are right for individual solutions and not have our primary concern be how it’s going to do on the shelf. This helps golfers find the right clubs and achieve better performance. What’s the future for custom-fitting? We’ve got more and more data coming in from launch monitors and sensors and I think the next trend will be making sure fitters can digest all that data and come up with an understandable solution for the golfer. How close are we to data-gathering golf clubs? The challenge is size and weight. As sensors get smaller it becomes more viable. If we get to the point where sensors weigh 3g or less then an engineer might be able to incorporate it into a club without overly affecting playability and performance. We would be open to using it. ARE THREE-WOODS GETTING TOO LONG? Kit Alexander explores an interesting phenomenon that could affect us all. Three-woods are getting longer every year, while drivers aren’t. That’s a fact – kind of. Fairway woods aren’t restricted by the governing bodies, while the smaller distance gains that drivers claim to produce each year are a result of greater forgiveness and better customisation, because they’re already at the legal limit for ball speeds out of the sweetspot. But what happens when a three-wood’s distance becomes so close to a driver that it messes up gapping? This is exactly what happened to Jason Day with TaylorMade’s new M2 fairway. His carry increased to 280 yards and total was nearly 300 yards – too close to his 310-yard average drives. The solution was to shorten the shaft by half-an-inch and increase loft by 1° to 15.25° to achieve carry and total distances of 275 and 280 yards respectively. Making such tweaks are fine when it’s only a few players affected, but as technology marches on more and more players will face the same issue. I expect the tipping point to be within two years, forcing the governing bodies to take action, whether that be limiting three-woods, all clubs, or reigning in the ball. 104 Golf World May 20<strong>16</strong>
IN MY BAG Peter Hanson The two-time Ryder Cup winner switched to Srixon for this season. PRACTICE... ‘CARPET CUP’ PORTABLE HOLE THREE-WOOD TaylorMade Burner “Again, this club is not exactly new. It’s been hit quite a few times because it’s my ‘go-to’ club. It’s 13° with an 80g Diamana Mitsubishi Rayon X-Flex shaft, which is still popular on tour.” DRIVER TaylorMade R15 “I’m giving up a little ball speed because it’s not one of the newest drivers on the market, but I’m just so confident with this club and I know where my misses go. I’m going to stay with it as long as that feeling lasts. It’s 9.5° with a 60g Oban Kiyoshi X-Flex shaft.” PRACTICE... ‘DOUGHNUT’ HOLE REDUCER HYBRID Adams Pro20 “I like this 19° club when I need to carry the ball almost all the way to the flag. The added loft gives me the height I need to do that and I get more spin than a long iron to stop it.” PRACTICE... ‘RIGHT ANGLE’ PUTTING ALIGNMENT PUTTER Scotty Cameron Tour X7M “This is a new putter for me. I like all the weight in the back of the head and it’s very easy to align. It has 3° of loft and the shaft is a little more upright than standard because I’m tall.” IRONS Srixon Z945 “These beautiful forged blades are new in the bag. I carry a 4-iron to PW with KBS Taper S+ shafts. These aren’t the stiffest I could have, but they’re frequency matched. That gives me confidence. If I make a good swing, I’ll get a good result.” WEDGES Cleveland RTX 588 “I have a 52°, 56° and 60° because I like the gapping. They all have different bounces, but the same Dynamic Gold shafts. I like to be able to play all kinds of shots from all kinds of lies and these wedges are very versatile.” ...PERFECT WWW.GROOVEFIX.COM 020 8240 0527 100% BRITISH MADE LIFETIME GUARANTEE USE PERFECT AT THE CHECKOUT & SAVE 5% ON ORDERS OVER £25.00
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