Microsoft Millennials_UK_FINAL
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They’re not just multi-tasking, they’re engaging<br />
with content they care about<br />
Multi-tasking Investigative Social Intent-based<br />
79% 72% 64% 67%<br />
Different content across<br />
devices at the same time<br />
Related content across devices at the same time<br />
Related content across devices<br />
sequentially<br />
70% of Total <strong>UK</strong> consumers<br />
64% of Total <strong>UK</strong> consumers 39% Total <strong>UK</strong> consumers<br />
45% of Total <strong>UK</strong> consumers<br />
Source: <strong>Microsoft</strong>/Ipsos/Flamingo Research, “Cross-Screen Engagement Study”.
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