Microsoft Millennials_UK_FINAL
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Value Me<br />
Topline data<br />
51%<br />
of <strong>Millennials</strong> are<br />
willing to sell ALL their<br />
digital data to the<br />
right brand at the<br />
right price.<br />
56%<br />
of <strong>Millennials</strong> are more<br />
likely to buy from you 13 %<br />
if you reward us for<br />
our digital information<br />
59 %<br />
30 % 22 %<br />
THREE QUARTERS of <strong>Millennials</strong> seek out loyalty<br />
programmes<br />
31 %<br />
Source: <strong>Microsoft</strong> Digital Trends <strong>UK</strong>/‘Born This Way: The <strong>UK</strong> Millennial Loyalty Survey’, AIMIA Research, 2013
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