Microsoft Millennials_UK_FINAL
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Xbox opportunities for <strong>Millennials</strong><br />
14.5M<br />
<strong>Millennials</strong> on Xbox<br />
live<br />
69%<br />
Male<br />
24%<br />
Have obtained a<br />
University degree<br />
(Bachelors/Masters)<br />
27%<br />
HHI> £30K<br />
28%<br />
Of Xbox Live <strong>UK</strong><br />
<strong>Millennials</strong> are 94%<br />
more likely to purchase<br />
Computer Hardware &<br />
Accessories Online<br />
than the general online<br />
population<br />
35%<br />
Of Xbox Live <strong>UK</strong><br />
<strong>Millennials</strong> are 12%<br />
more likely to pay their<br />
bills online(e.g. gas &<br />
electricity)than the<br />
general online<br />
population<br />
22%<br />
of Xbox Live <strong>UK</strong><br />
<strong>Millennials</strong> are 13%<br />
more likely to use<br />
desktops for their<br />
personal finances than<br />
the general online<br />
population<br />
25%<br />
of Xbox Live <strong>UK</strong><br />
<strong>Millennials</strong> are 64%<br />
more likely to read or<br />
write twitter feeds than<br />
the general online<br />
population<br />
Source: TGI GB 2013 Q4 (July 2012 - June 2013)<br />
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