Microsoft Millennials_UK_FINAL

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How Microsoft Advertising Can Help
Reaching the Millennials 71% 142 8.1 177% Open To Possibility Reach Generate on a monthly subtle encounters Composition Index basis to seed ideas and allow for 7.4Mearly Outlook exploration Increasing to 176 on 7M MSN Xbox Live 3.5M Skype 2.3M Xbox Average minutes per visit Increase in branded search activity or brand site visitation after ad exposure on our network 2 Experiencing Create easy sharing tools to enable validation and allow for easy advocacy Source: GB TGI Clickstream 2013 Q3 (Apr 2012 – Mar 2013) 15-34/2 Microsoft Internal Report Aug-Sep 2012
Page 1 and 2: Meet The Millennials Who they are,
Page 4 and 5: Value Me Millennials are aware that
Page 6 and 7: Creator Culture “Coding for me is
Page 8 and 9: Niche Networks Millennials are choo
Page 10 and 11: Age of Serendipity Millennials seek
Page 12 and 13: So what does all this mean? Get the
Page 14 and 15: Millennials multi-screen more than
Page 16 and 17: They’re not just multi-tasking, t
Page 20 and 21: Millennial on Microsoft sites are u
Page 22 and 23: % Daily Visits When do Millennials
Page 24 and 25: Advertising on Microsoft Advertisin
Page 26 and 27: Why choose Skype for Millennials In

Microsoft Millennials_UK_FINAL

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