Microsoft Millennials_UK_FINAL
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<strong>Millennials</strong> are influenced and<br />
influence purchase decisions<br />
Make Price Comparison In-Store<br />
31%<br />
39%<br />
<strong>Millennials</strong><br />
Non-<strong>Millennials</strong><br />
Writing Product Reviews Makes Me Feel Like I<br />
Am Helping Others<br />
18%<br />
43%<br />
39%<br />
Seek Opinions From Social Networkers Before<br />
Purchase<br />
I feel that what I buy influences the purchases<br />
of my friends<br />
27%<br />
32%<br />
41%<br />
11%<br />
<strong>Millennials</strong><br />
The only brands I would consider following on<br />
Facebook or Twitter would be my favourite<br />
brands<br />
29%<br />
35%<br />
36%<br />
32%<br />
Check User Reviews Before Purchase<br />
Non-<strong>Millennials</strong><br />
When I hear about good deals, I like to spread<br />
the word to my friends<br />
18%<br />
Disagree Neither Agree or Disagree Agree<br />
32%<br />
50%<br />
35%<br />
46%<br />
<strong>Millennials</strong><br />
Non-<strong>Millennials</strong><br />
Source: ‘Born This Way: The <strong>UK</strong> Millennial Loyalty Survey’, AIMIA Research, 2013;<br />
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