Microsoft Millennials_UK_FINAL
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Reaching the <strong>Millennials</strong><br />
71% 142 8.1 177%<br />
Open To Possibility<br />
Reach Generate on a monthly subtle encounters Composition Index<br />
basis to seed ideas and allow for<br />
7.4Mearly Outlook exploration Increasing to 176 on<br />
7M MSN<br />
Xbox Live<br />
3.5M Skype<br />
2.3M Xbox<br />
Average minutes per<br />
visit<br />
Increase in branded<br />
search activity or<br />
brand site visitation<br />
after ad exposure<br />
on our network 2<br />
Experiencing<br />
Create easy sharing<br />
tools to enable<br />
validation and allow<br />
for easy advocacy<br />
Source: GB TGI Clickstream 2013 Q3 (Apr 2012 – Mar 2013) 15-34/2 <strong>Microsoft</strong> Internal Report Aug-Sep 2012
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