Microsoft Millennials_UK_FINAL
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Platform Usage<br />
Among <strong>UK</strong><br />
<strong>UK</strong> <strong>Millennials</strong> index to MSN General Audience<br />
<strong>Millennials</strong><br />
141<br />
<strong>Microsoft</strong>’s <strong>Millennials</strong> spend time on<br />
Bing Apps, Xbox, 3rd Party Apps and<br />
Skype<br />
When compared to the general<br />
audience they are 41% more likely to<br />
be on Skype<br />
58 57<br />
Skype 3P Bing Xbox<br />
47<br />
Source: Based on Audience Ad Exposures from <strong>Microsoft</strong> Internal Reports, Dec 2013<br />
21
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