Business Internet Marketing Best Practices and Strategies-2 copy 2

READ THIS GUIDE AND KNOW MORE THAN 97% OF YOUR COMPETITION
10 Critical Steps To Bring Your Business To The Top of Google
With An Action Checklist To Succeed
Learn How You Can Get More Customers and
Dominate Your Competition With Your Local Business
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Business Internet Marketing Best Practices
The right keywords, design, social media, optimization and traffic creation strategy
will literally change a business, no matter what size it is, to higher levels of
success.
10 Powerful Strategies That Bring Your
Business To The Top of Google
Your business is getting called daily by SEO (Search Engine Optimization) companies
giving you warnings that your business website is not optimized and will not be
seen by potential customers.
Their threat is worrisome so maybe you should buy their service, right?
WRONG!
You want to hire a company that will create more sales and make that phone ring
but you need to know exactly what you are talking about before you commit any money
to it.
This guide will give you enough information to ask the right questions and know
what you are talking about without having to become an expert.
Here are the 10 areas of information you should know about
1. Your Business Website & SEO
2. Correct Keywords/Keyword Phrases
3. Citations (Local Review Sites)
4. Competition
5. Website Traffic Creation-Sales and New Customers
6. E-mail Marketing
7. Social Media
8. Video/Photos
9. Calls To Action
10. Website Analytics (Reports on Progress)
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The internet is an incredibly powerful and efficient marketing tool that when used correctly,
enables a business to build a massive and loyal clientele and attract many more
targeted customers.
Your Business Website
The business website gives an important impression and perception of your business
to every potential customer and business associates. It must make the statement that
you are the trusted authority and the business solve the consumer’s problem or a
need.
When you go to the bookstore and looking for a book, you do “judge the book by its
cover.” You also read an article if it has an appealing headline. This is the same reason
that very good looking people are often accepted more quickly by others or considered
more popular. It is the so called “packaging” that engages other people, at least in the
beginning. The packaging is often the door opener or closer. Remember the saying
about the “first impression.”
Your business website must tell the story of competence, confidence and quality. It delivers
an important message to everyone. Thus, proper design for your particular industry
is an important aspect and should be done professionally.
Unfortunately, many business people still believe that website design is the same as
having the proper content and SEO (Search Engine Optimization). This is a huge
cause for problems that arise after a design company is hired. Excellent design is critical
but it is not the same as SEO.
DESIGN and WEBSITE OPTIMIZATION are completely two different specializations.
Before using any company, make sure they have the experience and expertise
in that specific area.
Google Recognizes Websites With Proper On-Page SEO.
Correct On-Page SEO is having the an organized format with:
• Proper Keyword or keyword phrase placement
• Page descriptions
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• Relevant pictures (with Alternative Text; the text explaining the photo)
• Fresh and original content with at least 500-1,000 words about the topic of that page.
Be sure to use the right amount of keywords (keyword density) in the right positions
(see the next section on keywords).
There should also be links within the website (interlinking from one page to another)
enabling the visitor to easily see other information within the same site.
On-Page SEO counts for about 30% of search engine optimization importance. (See
checklist for On-Page SEO in back of booklet).
On-Page Formatting Structure For SEO
Many business owners and even many web designers do not
realize that the website content has to be written for both the
public and for the search engines. This is why understanding of
HTML (Hypertext Markup Language) , CSS (Cascading Style
Sheets) and implementation of micro data (Schema) can be extremely
advantageous for Webmasters (Website developers).
Without this knowledge, there will often be poorly designed and non-functional
website formatting causing program line errors which directly affect search engine results.
Properly designed and optimized websites attract website traffic and potential
clients as well as gain the opportunity to build a reputation of business excellence.
When a website is coded correctly, the speed of the site is faster and more efficient.
Clicking from one page to another, how fast the website appears after typing in the
name into the browser or how quickly photos appear affects the Google ranking. This is
because Google ranks correctly coded websites higher due to their efficiency. It would
be a good idea to refer to an experienced webmaster to review your business site to
make sure the coding is correct.
Off-Page SEO
Off-Page SEO counts for about 70% of optimization importance. This is linking
from other websites to your site. It shows Google that other sites see
your site as important in your niche (area of business). Google thinks that if
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other high quality websites are linking to your site, your website must have relevance
and importance. This is the whole idea behind creating internet traffic to your website
with your keyword focus. This is why most of the SEO professionals must place a large
amount of emphasis on “link-building.” Having your company website extremely visible
to the public, reviewed and talked about is exactly what every company needs and is
seeking to increase clientele, sales and ultimately profit.
The following is an example of Google’s perception and logical usage of ranking with
Off-page SEO.
If a person walks into an important business event with another
unknown business colleague, the people at the gathering may
glance and generally not think anything further. However, if this
same person walked into the same gathering with Warren Buffett,
heads would turn and people will take full notice, believing
immediately that since this person is with Warren Buffett, he or
she must be extremely important and worth knowing in business.
Google uses the same concept meaning that if your business
site is linked to higher authority and relevant websites
(high ranking sites), your site must be important. Google
considers government and education sites as higher quality
and thus links, from them are highly and positively recognized.
Likewise, low quality links or links to “bad neighborhoods”
can be detrimental to the ranking of your website in the search engines.
Most businesses do not implement this highly important website ranking strategy and
just have off page links with low ranking, non-quality or distasteful websites.
Keywords and Keyword Phrases
The purpose of your business website is to communicate your product or service to potential
customers so they buy from you. Since Google is the dominant search engine
and is used by almost everyone to search, it is important to have your company positioned
at the top of Google search results when someone searches for your product or
service. The top positions (first page) in Google are ABSOLUTELY where you want to
be. (Your competitors want these positions also and for good reason). It would be even
better to have many positions on that first page, pushing your competitors lower. There
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are perfectly ethical (stealth ways) of occupying more than the top positions on the
front page of Google that are perfectly ethical.
The term is called Keyword or Keyword Phrase. When a person types in that
keyword or phrase (search query) in your area of business, it means that they may be
a potential buyer of your product or service. You want your business to show high up in
the search results (SERP; Search Engine Results Page) when the keywords of your
business industry is typed into the search box.
A SERP is the list of results that a search engine returns in response
to a specific word or phrase query. Each listing includes the
linked web page title, the linked page URL (Uniform Resource Locator),
a brief description of the page content and in many cases, links
that point to areas of interest within that specific website.
Google ranks website pages based on the relevance of that
page based on how the keyword or keyword phrase that is used. Thus, if a business
understands what the consumer is thinking in terms of finding their specific keywords,
there is a much higher opportunity to attract that person or people to buy their goods or
services. The keyword must be used properly in terms of positioning and enough times
on that webpage (2% to 4% o the total words) to be considered important and relevant
on that page. This is called keyword density.
Keywords should be placed properly on every page. and positioned on each
page as follows:
• in the beginning of the page title
• in the header tags
• in the beginning sentence of the first paragraph
• in the last sentence
• in the page description
• in each photos alt tags
• synonyms and related words throughout the page
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Action Points and Questions To Consider To Identify The Keywords
Or Keyword Phrases To Attract Customers To Your Business:
• What exactly is the customer looking for?
• What are the words they will use to find your business?
• What are similar words (synonyms) or word phrases they would use to find your
business?
• What successful keywords are your competitors using that attracts business?
• What words of action would the consumer use for commercial intent (ie. Buy,
Purchase)
Finding The Right Keywords
As you will see, creating a really strong keyword list is a task and
takes some research and practice. When it is done correctly, the list
will have breadth and relevancy in a framework that will encompass
the necessary words to find all of your specific products and services.
• Make a list of the keywords you would look for within your specific target.
• Go to other competitor websites with those keywords and find what keywords or
key phrases they are using. (You can find other sites by going to Google and using
those keywords for searches. Look in Google under “Related Searches” as
well. You can also go to a website called “Similar Sites” and see other websites in
that related business (http://www.similarsites.com).
• Ask other people you know what words they may use when searching for your
business.
• Use keyword tools (software) to uncover words and synonyms that target your
business. (See booklet appendix for list of tools)
• Use modifiers that give more information about your business and service area.
For example, “Hilton Head” Real Estate.
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• Add your city or area to your keyword (your keyword in “city”).
• Create “Long Tailed Keywords.” These are words that are phrases that are more
than just one word. They create more targeting. For example, the word “Drums”
could be a keyword but the words “Play jazz drums” is a Long Tail keyword. The
more words you add, the more targeted the keyword would be. Searching for
“Playing Ludwig drums for jazz” is an even longer and much more focused long
tail keyword. There would be less traffic to this keyword but it would be highly
targeted to those who exactly seek this word phrase.
• Add two kinds of Long-tail keywords to the list; Derivative Long tail keywords and
LSI (Latent Semantic Index) Keywords.
Derivative words are words that are simply words added to the original keyword
(ie. Toyota to Red Two door Toyota).
LSI words are simply synonyms that are different words but have the same
meaning (ie. The word “picture” or the word “photo”). Using these kinds of words
tells the search engines that your page is extremely relevant to your keyword
since it has similar words so the content must be about your specific keyword.
• Create Categories and list your keywords in an order that you can use to follow
on your webpages.
• There are tools such as Google Planner (https://adwords.google.com/Keyword-
Planner) or KeywordTools.io that will list different words to use as well as similar
words that Google believes are relevant to your keyword or keyword phrase.
(You must open a Google account to use this). Look at Merge Words to help you
with ideas about modifiers (http://www.mergewords.com).
Use the keywords that you have created and place them on your website pages.
Using specific page topics, place the relevant keywords on those pages knowing
exactly what specific topic you are seeking to gain web traffic and search engine
exposure. By having a full framework of words of which to choose, you can reach
all of the areas of importance that you need to attract customers
through a full website presence.
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What are citations?
Citations Create Placement on Google Maps
Citations are directory listings for local businesses. A citation is the mention
of a business (Name, Address and Phone Number; known as
NAP) on websites that the public views to make a decision on the use of
a local business for a consumer need.
There are many websites that are used for this purpose, some being more popular
than others including Yelp, Foursquare, Localeze, Super Pages, YP (Yellow Pages)
and Merchant Circle. Some of the super well-known names that are used for local
business ratings are Facebook, Google+, Bing and Yahoo Local.
Having citations that have the proper consistency with the Name, Address and
Phone number directly contributes to placement on the Google Map which is extremely
important for online exposure. The Google Maps are located directly above the “organic”
results and below the “paid ads” on the SERP.
To see a detailed explanation of Map listings, go to http://www.advancedwebsitestrategies.com/the-google-map/google-places-optimzation-tip-establish-nap/.
Placement on the map is done through “Google My Business” using NAP information.
This is the same information that must go on the local citations for your business.
The following Citation sites (at a minimum) should be filled out properly with your
NAP information, descriptions and photos:
*Facebook
*Factual
*Google + *Citysearch
*Foursquare
*Bing
*Yelp
*Yahoo Local
*Superpages
*Hotfrog
*Infogroup
*Acxiom
*Localeze
*Best of The Web
*YP
These are the sites where consumers can leave comments about your business. Citation
websites have become a focus of the Google and is now more important than
ever before.
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Furthermore, there many more citation sites than listed above and many are more
specific sites for different areas of business. In other words, there will be several citation
sites that are different for real estate companies than several citation sites for
attorneys. Find the right citations that fit your specific area of business. Try this URL
for your area of business; https://moz.com/learn/local/citations-by-category.\
Websites gain and lose ranking based on reviews of a business. It is important
that your business has its citations in place with the EXACT SAME INFORMA-
TION as the NAP (Name, Address and Phone Number) for every citation. It is
also critical to have as many positive reviews as possible.
There are effective techniques and processes to get positive reviews for your business,
though it does take strategy, persistence and most importantly, a good business
that properly serves the needs of the public. For more information on the
process to obtain positive reviews, refer to: http://www.advancedwebsitestrategies.-
com/the-google-map/online-reviews-for-business/.
Dominate Your Competition
Understanding your competition is not only a website and on-line
presence concern, it is a cornerstone of building any business.
This is one reason that creating a focused and strategic website
presence is such a powerful process. It helps the business owner to
rethink, recreate and build stronger a more focused business model that directly leads
to higher profitability. Knowing where you stand against competition within your niche
or industry;-locally, nationally or internationally is extremely important and an online
strategy is extremely effective.
Learning a lot about your business’ competition through their website
can be key to building your own business. It is completely legal
and prudent to do. You are using all public information. You
can uncover all of their product, administration, social media and
online strategies. Utilize all of their strong points for your own
business and strategically uncover where they are weak. The
savvy business owners are doing this to you.
Online marketing puts every business no matter what size they are on the same
level playing ground. Yes, it is true that your business has the same opportunity as
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any Fortune 500 company when it comes to internet. The only difference may be the
size of the budget to put into marketing.
The following is a list of information you can find when it reviewing your competitors’
online information:
• Review their website including Navigation menus
• Products/services Sold
• Keywords used (Try http://www.spyfu.com and Adwords Keyword Planner using their
URL)
• Analyze content on their Social Media Sites, Citations and Bookmarking Sites
• Blog Review and Frequency
• See their YouTube Channel and Playlists
(Even if they do not have a channel or playlists, you should)
It is very exhilarating for you and your business knowing that most businesses
DO NOT have a cohesive internet strategy. In other words, RIGHT NOW, it is highly
likely that your competition, does not have the proper Onpage or Offpage SEO. Thus,
it is highly probable you can surpass them in Search Engine rankings by taking the
right steps for your business presence.
It also means that you would most likely steer customers away from competitors
to you (steering customers).
Therefore, not only can you learn all about their business and their marketing
processes, you can outperform them while their existing and new customers move to
your business.
Researching The Competition
How Do You Research The Competition? It would be prudent to know as
much detail about your competitor as possible and use their strengths for
your site without directly copying their information. You would also know
their weaknesses and build on this using this as a strength in your business.
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1. Go To Google Search and type in the keywords that identify your
business sector.
2. Identify at least 5 top ranking websites in the business that you are research
ing.
3. Review their websites in detail. Here are some effective areas to analyze
about your competition.
a. Review the topics in their Navigation Tabs?
b. Note their keywords (Review- http://www.spyfu.com)
c. Understand the content they using on their site
d. Read and analyze the descriptions for each page on their site
e. Understand their forms of media and make yours better (photos, Powerpoint
presentation or video)?
f. Are they blogging and if so how and where.
What is their content?
g. Do they have a lot of web traffic. From what source is it derived?
h. What kinds of On-page and Off-page linking do they have?
I. What social media are they using?
J. How are they projecting authority and trust?
K. What is their linking strategy and to where with what Anchor Text (Words
used in the link).
You can identify exactly how many links
your competition has and from where they
come through certain kinds of software. It
is then possible to see if those same links
would suit your well for your website. Use the same higher quality links they are using,
if possible (absolutely legal and ethical; it is public knowledge and not private).
Your Goal, Should Be To Become Number One
in The Search Engines For Your Specific Keywords.
Though it is against best practices to guarantee first position for any search Engine,
it is perfectly ethical to say that first position in Google or any search en-
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gine is highly achievable with the right strategies and processes put in place.
Generally, if your competition has 25 links, all you need are 26 links, keeping in mind
the quality of the link, combined with the right balance of social media with positive citation
reviews and now most importantly high quality, original content.
The key is to outperform your competition with links (actually, in every part of SEO).
Sometimes but not often, many of the larger companies with big budgets have used
experienced SEO firms for years or have developed a powerful internet strategy, making
it very difficult to overtake their high position in Google. (This will vary from keyword
to keyword but can usually be overcome (to your advantage) using different kinds of
keywords and a highly effective marketing strategy).
You should identify exactly where your competition is positioned in Google, Bing or Yahoo
on any given date which enables you to identify your position and analyze what
it takes to overtake them or maintain your position ahead of them. This is one important
reason that website marketing is an on-going process.
Search engine positioning and ranking is a battlefield and it is your right to study, overcome
and surpass your competition. It is a fact that your competitors are trying to defeat
you by taking your clientele, your income and your profit. In fact, If they are correctly
marketing on the internet, they are trying to overtake your business right now.
Your Business Can Surpass Your Competitors With Prudent
Business Strategies Combined With Powerful Internet Marketing.
Though it is a task and takes time, the effort with Internet Marketing is well worth the
result because it creates a dramatic business exposure to your target customers and
thus, your profitability.
Creating Website Traffic
There are many methods used to create website traffic. Many
website owners employ methods of internet traffic and unfortunately
for them, often, it is not done correctly, followed
through or maintained. Many businesses pay web design
businesses and either believe that they perform search engine
optimization or they find another unsuitable company to
try to create website traffic for the business.
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It is often not coordinated correctly resulting in disjointed pieces of information leading
the website to end up lost and directionless in the cyberspace with no productivity.
This happens often when the business owner is trying to save money, not realizing the
power of a focused, well optimized website, and a powerful, effective traffic creation
strategy.
In reality this causes lost money and lost potential money because the company is
missing out on powerful online marketing. Having the right online marketing pieces in
place is a “Web Asset” and will change cash flow and create more business value.
The business owner that understands that the cost to create web assets is an investment,
not an expense, realizes much greater profitability and financial success.
Traffic and Traffic Creation Platforms
Create That Call To Action With Your Visitors!
“If you do not have customers you do not have sales. No sales means no business.”
Since the most prevalent and powerful form of advertising today is on the internet, it is
critically important to have a highly focused, optimized website that will hold the targeted
consumers attention and draw him or her to perform an action on that business
website. Whether it is setting up an appointment or buying a product or service, the
website must convert the visitor to perform a “call to action” (CTA).
Bringing people to that website (internet traffic) is crucial once the
well-designed website is completed. It is then the Website’s structure
that should “Funnel” people through to create the Call To Action
(CTA). Focus Your Visitors!
Highly Effective Website + Traffic = Sales
This simple formula is the basis of Internet Marketing success
If you want traffic to your site, you must have presence and links by using many of the
following platforms (shown below). A program that implements these highly effective
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platforms (websites with a specific action creating link generating function) are important
to achieving your high position in the Search Engines and outperforming your
competition.
Please note that most of your competition does NOT do this and most companies do
not understand that Online Marketing makes money for their business by creating exposure
to their highly targeted potential customers.
When you create a strategy that not only links to your site from
these sites but by also creating links to your existing links is overwhelmingly
potent. Many SEO firms don’t do this for their clients
but it is powerful. Advanced Website Strategies does multi-level
linking for its clientele which is why we outperform most other SEO
firms.
“Some” of The Better Known and Effective Platforms
That Create Organic Traffic Include:
• Building Social Media (Facebook, Twitter, LinkedIn, Pinterest, YouTube)
• Building Local Presence (Google+, Yelp, FourSquare, Yahoo Local, Bing
Local, Google Places and many more citations)
• Photo Galleries and Social Media presence (Flickr, Pinterest, Photobucket,
Imgur, SlideShare)
• Writing articles for Article Directories (Ezine Articles, Article Dashboard,
Articlesbase)
• Placement on Directories (DMOZ, BOTW)
• On-line Advertising (Facebook, Google, Bing, Craigslist and Classifieds
like US FreeAds)
• Video Creation and Distribution (YouTube, Vimeo, Daily Motion)
• Writing Press Releases (PR Web, Webnewswire, I-Newswire)
• Creating other Web 2.0 sites (Hubpages,Wordpress.com, Blogger, Tumblr)
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• Social Bookmarking sites (Digg, StumbleUpon, Delicious, Reddit)
• RSS Feeds (Create reader for your company updates and events; Feedburner,
Feedly)
• Email Marketing (MailChimp, Get Response, AWeber)
As discussed above, to get a website high in the rankings of the search engines, it
is important to have excellent On-page SEO and Off-Page SEO. Creating links from
different venues is what creates traffic to your website and what will make it popular
with the search engines and ultimately the public. When it is done correctly, it brings
floods of traffic to your website and ultimately raise the site higher up in the search engine
results pages (SERP’s). This is what leads to much higher exposure, creating a
dramatic effect on sales or new customer creation (or supercharging your existing
clientele) for your business. It is this reason that every business owner should
have a better website and better SEO than his or her competitor. It works more effectively
than any other marketing medium.
E-Mail Marketing
All of the marketing gurus say “The Money is in The List.” Yes! It is
powerful to have a functional list that you can contact at any time
with updates on special sales and discounts! E-mail marketing is
a powerful and inexpensive form of marketing. There are some
statistics that show that the Return on Investment (ROI) with E-
mail marketing is somewhere around $1 spent to $43 returned.
So Why is E-mail Marketing So Powerful?
With a list, you can communicate to highly targeted consumers who want to hear
about certain information from you as a trusted source. You are able to share new information
about your product or service, new ideas, or something you want to sell.
E-mail campaigns generally are done in 2 ways;
Autoresponder: A series of letters or messages that lead up to a request of some
form of Call To Action (CTA)
E-mail Blasts: Generally, a one time “blast” of information. Often , it is a new occurrence
(news event), or a change of some form of status (maybe a price of a service or
product).
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Both forms of email communication can be very powerful when it is done correctly.
There are many well-known companies that offer Email responder services like A-Weber,
Get Response, Mail Chimp (Free to 12,000 names), Infusionsoft, Constant Contact
and many more.
Social Media
! ! ! ! ! !
Social media is now a top priority in Internet Marketing because it is the way that digital
marketing can assimilate relationships (to build trust and familiarity) and at the same
time, communicate content. The top Social Media platforms are critical for every business
to have a well-formatted, fully developed profile. The Social media platforms you
must be on are Facebook (Business Page), Twitter, Google +, Pinterest, LinkedIn
and YouTube.
When you have these social media sites in place, be sure to have a proper keyword
rich description, photos, videos and lots of relevant information including store hours,
Name, Address and Phone Numbers (NAP) and products and services sold. The more
relevant information, the better for your exposure. Remember that Google wants to
trust you are a real legitimate business and will give you better placement if you have
excellent content and that the public needs and can use.
All of The Information And Posts Should Be Up To Date And Consistent
Have your business name and your keywords in every piece of content that you can
and link the sites together. Place photos and videos on every platform and have them
properly coded with your keywords. Every post should have a link back to the right
page on your main website. All of these social media platforms can get placement in
Google so not only will your website pages get exposure but so will your social media
sites when they are optimized correctly.
Photos and Video
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The term “A picture is worth a thousand words” could not be
more true for Internet marketing and business applications. Use
photos, slideshows and videos ALWAYS. Then optimize them
and “embed” them on high quality “Google Loving” platforms
like Blogger or Tumblr.
However, it is highly important to make sure that they are relevant to your content and
that they are optimized with the right keywords. Photos on your website must have “Alternative
Text” (Alt Text) descriptions meaning that when someone hovers over the
photo, they will see the text that describes what they are looking at. Note that the
search engines cannot see the photo but reads the title and the alt text. This will give
the search engines the information they need about the photo you have placed in your
content and this is where Google makes a relevance decision about it. Every webpage
should have at least 3 photos placed on the page as relevant to the content. It is also a
good idea to make the photo linkable to other content that may have relevant and supporting
information about it.
There are are well-known, Google friendly photo sites that can help your photos become
well-placed in the search engine results pages (SERP’s). Here are examples of
some of them:
• Instagram
• Facebook
• Pinterest
• Flickr
• Imgur
• Photobucket
• Shutterfly
• Picassa
• Deviant Art
After properly coding your photos, place them on these photo-sharing sites with proper
descriptions and links leading back to your website and in-time watch your photos appear
high in the search engine results pages.
Video has become the vehicle of choice and is getting stronger and
stronger in the world of Internet marketing. It enables the business or
professional ability to teach the public with “how-to” do something or
exhibit products or services. A really good video will reach the world
with information which is why YouTube (owned by Google) is the third
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most viewed platform in the world under Facebook and Google itself. Video just plain
works and is an incredibly powerful marketing tool which has the potential to reach
tens of millions of people on a global scale.
It is highly recommended to have well-optimized videos on your website (all of your key
pages) which corresponds to your content. Video is always seen in the search engine
results pages and can give your business a major boost in popularity and positioning
which directly leads to bottom-line profitability. Every video should be optimized by
having a highly keyword rich description, a link back to the main website and a list of
“tags” or keywords that will appear when someone types that word into the search bar
when seeking information.
You can place your video on many highly Google recognized sites like:
• YouTube
• Vimeo
• Daily Motion
• Veoh
• Social Media Platforms
• Social Bookmarking Platforms
• Citation Platforms (Google Plus)
Calls To Action
People generally need to be told (or reminded) what to do. Tell your visitors to “like”
you on Facebook or comment on your videos and often, they will do it for you. Tell
them to give you a good review! Give them the directions they need to be a fan of
yours and to get engaged with your content and information. (Engagement is at the top
of the list of over 200 Google indicators of authority for high ranking).
A clear call to action is very important for your website especially if you want some form
of action from them whether it is just being a fan or having them purchase a product
from you.
A banner such as this should be placed on strategic sites (multiple Social Media sites)
to increase the LIKES and visibility of your company. The banner should be designed
based on your content and goal of where to drive the customer traffic( This is Powerful).
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!
!
Not only will this create LIKEs but link (funnel the visitor) to information that you
want them to see!
Website Analytics
Internet marketing is able to perform a critical function that is absent
in traditional marketing. Internet marketing has the functionality
to track the response to its information, webpages, blogs
and advertising.
When an ad is placed in a magazine, how would any advertiser be able to see how
many people have looked at the ad or how has the ad created a call to action response.
It is simply out there on a page of a magazine, newspaper, brochure or pamphlet.
The internet offers tools called “analytics” which enables website owners or digital marketer
to see how many people have viewed any page or advertisement. This offers
tremendous benefits in marketing. Now, the business owner (marketer) is able to calculate
the effectiveness of any advertisement, or digital information
and its return on investment (ROI) . They are able to see the details
of what Internet “traffic” is taking place and from where it is coming.
They can view the source of the traffic and if it is creating a “conversion”
which is the creation of an action they are seeking from
their target audience. Google offers an incredibly effective tool for
free called Google Analytics which is available at http://www.-
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google.com/analytics.
Another analytics tool through Google is called Google Webmaster Tools (https://
www.google.com/webmasters/tools/) which can also connect to Google Analytics and
offers a variety of useful information sources like:
• Webpage Speed
• Website Coding Errors
• Keyword Usage
• Webpages Indexed
• Googlebot Crawl Status
• Web Pages Indexed
• Sitemap Status
and more
Implement these powerful tools and learn the effectiveness of almost every aspect
of your website. If you are seeking to increase the exposure of your business on
the internet and your business profitabilty, measurement tells you what your strengths
and weaknesses are. The marketer or website owner can learn what pages are working
well, which are not and why. You can analyze tremendous amounts of detail which
enables you to adjust the marketing strategy toward strength and what works better. It
has been wisely said that “anything measured, improves.”
Based on the information provided in this guide, Advanced Website Strategies
provides the all of these services for its clientele. Services have been proven to be
highly effective, bringing new customers to your business. Advanced Website Strategies
has successfully turned businesses around from struggling to profitable with powerful
online marketing strategies and techniques. Advanced Website Strategies will
only work with one specific business of its kind in a city or area so there will not be a
conflict of interest in reaching the tops positions in Google.
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Call CEO of SEO Today And Become
The Celebrity Business
in Your Specialty in
Town or City!
Edward Gelb
Edward Gelb, ALM is the President and CEO of CEO of SEO. He has over 20 years of business and
management experience. Mr. Gelb has a Bachelors degree in Communications from the University of
Vermont and a Masters degree in Business Psychology from Harvard University. He has specialized
in Marketing for Businesses utilizing the Internet and can help any business become more profitable
through Website development and Internet traffic building techniques.
Checklist for On-Page Search Engine Optimization
Setup Your Company Website:
___ Build out a page on your site for each of the services that you offer combined
with your primary city and the sub cities that you operate
___ Optimize the website from an SEO perspective
___ Update the Title Tag on each page (Your City + your business sector) sub-pages (Your City + services),
etc.
___ Update the H1 Tag on each page to re-emphasize the keyword for that specific page
___ Validate your HTML code so it is “spider” compliant (http://validator.w3.org/)
___ Text link navigation at the bottom of the page. Use your keywords as anchor text.
___ Your description tag needs to work hand-in-hand with the Title to get the searcher to “click” on the listing
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___ Every page should have a unique (60% of the words completely original) Title & Description
___ Add ALT tags to your main graphics and do not attempt to fool the Search Engines here Place your keyword
phrase in the following areas:
___ Title Tag
___ Meta Description
___ H1 tag to begin the content
___ First paragraph of content
___ Appearing in Bold or Italic in the first three paragraphs of content (if possible, not that big of a deal)
___ Appearing in the filename (or directory name)
___ Used in anchor text to either an internal page or relevant external site.
___ Fix bad links and create XML Sitemap and submit to Google and Bing
___ Install Google Analytics for Tracking
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