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Website Analytics<br />
<strong>Internet</strong> marketing is able to perform a critical function that is absent<br />
in traditional marketing. <strong>Internet</strong> marketing has the functionality<br />
to track the response to its information, webpages, blogs<br />
<strong>and</strong> advertising. <br />
<br />
When an ad is placed in a magazine, how would any advertiser be able to see how<br />
many people have looked at the ad or how has the ad created a call to action response.<br />
It is simply out there on a page of a magazine, newspaper, brochure or pamphlet.<br />
The internet offers tools called “analytics” which enables website owners or digital marketer<br />
to see how many people have viewed any page or advertisement. This offers<br />
tremendous benefits in marketing. Now, the business owner (marketer) is able to calculate<br />
the effectiveness of any advertisement, or digital information<br />
<strong>and</strong> its return on investment (ROI) . They are able to see the details<br />
of what <strong>Internet</strong> “traffic” is taking place <strong>and</strong> from where it is coming.<br />
They can view the source of the traffic <strong>and</strong> if it is creating a “conversion”<br />
which is the creation of an action they are seeking from<br />
their target audience. Google offers an incredibly effective tool for<br />
free called Google Analytics which is available at http://www.-<br />
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