Business Internet Marketing Best Practices and Strategies-2 copy 2

Both forms of email communication can be very powerful when it is done correctly.
There are many well-known companies that offer Email responder services like A-Weber,
Get Response, Mail Chimp (Free to 12,000 names), Infusionsoft, Constant Contact
and many more.
Social Media
! ! ! ! ! !
Social media is now a top priority in Internet Marketing because it is the way that digital
marketing can assimilate relationships (to build trust and familiarity) and at the same
time, communicate content. The top Social Media platforms are critical for every business
to have a well-formatted, fully developed profile. The Social media platforms you
must be on are Facebook (Business Page), Twitter, Google +, Pinterest, LinkedIn
and YouTube.
When you have these social media sites in place, be sure to have a proper keyword
rich description, photos, videos and lots of relevant information including store hours,
Name, Address and Phone Numbers (NAP) and products and services sold. The more
relevant information, the better for your exposure. Remember that Google wants to
trust you are a real legitimate business and will give you better placement if you have
excellent content and that the public needs and can use.
All of The Information And Posts Should Be Up To Date And Consistent
Have your business name and your keywords in every piece of content that you can
and link the sites together. Place photos and videos on every platform and have them
properly coded with your keywords. Every post should have a link back to the right
page on your main website. All of these social media platforms can get placement in
Google so not only will your website pages get exposure but so will your social media
sites when they are optimized correctly.
Photos and Video
16