Business Internet Marketing Best Practices and Strategies-2 copy 2

are perfectly ethical (stealth ways) of occupying more than the top positions on the
front page of Google that are perfectly ethical.
The term is called Keyword or Keyword Phrase. When a person types in that
keyword or phrase (search query) in your area of business, it means that they may be
a potential buyer of your product or service. You want your business to show high up in
the search results (SERP; Search Engine Results Page) when the keywords of your
business industry is typed into the search box.
A SERP is the list of results that a search engine returns in response
to a specific word or phrase query. Each listing includes the
linked web page title, the linked page URL (Uniform Resource Locator),
a brief description of the page content and in many cases, links
that point to areas of interest within that specific website.
Google ranks website pages based on the relevance of that
page based on how the keyword or keyword phrase that is used. Thus, if a business
understands what the consumer is thinking in terms of finding their specific keywords,
there is a much higher opportunity to attract that person or people to buy their goods or
services. The keyword must be used properly in terms of positioning and enough times
on that webpage (2% to 4% o the total words) to be considered important and relevant
on that page. This is called keyword density.
Keywords should be placed properly on every page. and positioned on each
page as follows:
• in the beginning of the page title
• in the header tags
• in the beginning sentence of the first paragraph
• in the last sentence
• in the page description
• in each photos alt tags
• synonyms and related words throughout the page
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