Business Internet Marketing Best Practices and Strategies-2 copy 2

• Social Bookmarking sites (Digg, StumbleUpon, Delicious, Reddit)
• RSS Feeds (Create reader for your company updates and events; Feedburner,
Feedly)
• Email Marketing (MailChimp, Get Response, AWeber)
As discussed above, to get a website high in the rankings of the search engines, it
is important to have excellent On-page SEO and Off-Page SEO. Creating links from
different venues is what creates traffic to your website and what will make it popular
with the search engines and ultimately the public. When it is done correctly, it brings
floods of traffic to your website and ultimately raise the site higher up in the search engine
results pages (SERP’s). This is what leads to much higher exposure, creating a
dramatic effect on sales or new customer creation (or supercharging your existing
clientele) for your business. It is this reason that every business owner should
have a better website and better SEO than his or her competitor. It works more effectively
than any other marketing medium.
E-Mail Marketing
All of the marketing gurus say “The Money is in The List.” Yes! It is
powerful to have a functional list that you can contact at any time
with updates on special sales and discounts! E-mail marketing is
a powerful and inexpensive form of marketing. There are some
statistics that show that the Return on Investment (ROI) with E-
mail marketing is somewhere around $1 spent to $43 returned.
So Why is E-mail Marketing So Powerful?
With a list, you can communicate to highly targeted consumers who want to hear
about certain information from you as a trusted source. You are able to share new information
about your product or service, new ideas, or something you want to sell.
E-mail campaigns generally are done in 2 ways;
Autoresponder: A series of letters or messages that lead up to a request of some
form of Call To Action (CTA)
E-mail Blasts: Generally, a one time “blast” of information. Often , it is a new occurrence
(news event), or a change of some form of status (maybe a price of a service or
product).
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