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1. Go To Google Search <strong>and</strong> type in the keywords that identify your<br />
business sector.<br />
2. Identify at least 5 top ranking websites in the business that you are research<br />
ing.<br />
3. Review their websites in detail. Here are some effective areas to analyze<br />
about your competition.<br />
a. Review the topics in their Navigation Tabs?<br />
b. Note their keywords (Review- http://www.spyfu.com)<br />
c. Underst<strong>and</strong> the content they using on their site<br />
d. Read <strong>and</strong> analyze the descriptions for each page on their site<br />
e. Underst<strong>and</strong> their forms of media <strong>and</strong> make yours better (photos, Powerpoint<br />
presentation or video)?<br />
f. Are they blogging <strong>and</strong> if so how <strong>and</strong> where. <br />
What is their content?<br />
g. Do they have a lot of web traffic. From what source is it derived?<br />
h. What kinds of On-page <strong>and</strong> Off-page linking do they have?<br />
I. What social media are they using?<br />
J. How are they projecting authority <strong>and</strong> trust?<br />
K. What is their linking strategy <strong>and</strong> to where with what Anchor Text (Words<br />
used in the link).<br />
You can identify exactly how many links<br />
your competition has <strong>and</strong> from where they<br />
come through certain kinds of software. It<br />
is then possible to see if those same links<br />
would suit your well for your website. Use the same higher quality links they are using,<br />
if possible (absolutely legal <strong>and</strong> ethical; it is public knowledge <strong>and</strong> not private).<br />
Your Goal, Should Be To Become Number One<br />
in The Search Engines For Your Specific Keywords.<br />
Though it is against best practices to guarantee first position for any search Engine,<br />
it is perfectly ethical to say that first position in Google or any search en-<br />
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