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other high quality websites are linking to your site, your website must have relevance<br />
<strong>and</strong> importance. This is the whole idea behind creating internet traffic to your website<br />
with your keyword focus. This is why most of the SEO professionals must place a large<br />
amount of emphasis on “link-building.” Having your company website extremely visible<br />
to the public, reviewed <strong>and</strong> talked about is exactly what every company needs <strong>and</strong> is<br />
seeking to increase clientele, sales <strong>and</strong> ultimately profit.<br />
The following is an example of Google’s perception <strong>and</strong> logical usage of ranking with<br />
Off-page SEO.<br />
<br />
If a person walks into an important business event with another<br />
unknown business colleague, the people at the gathering may<br />
glance <strong>and</strong> generally not think anything further. However, if this<br />
same person walked into the same gathering with Warren Buffett,<br />
heads would turn <strong>and</strong> people will take full notice, believing<br />
immediately that since this person is with Warren Buffett, he or<br />
she must be extremely important <strong>and</strong> worth knowing in business.<br />
Google uses the same concept meaning that if your business<br />
site is linked to higher authority <strong>and</strong> relevant websites<br />
(high ranking sites), your site must be important. Google<br />
considers government <strong>and</strong> education sites as higher quality<br />
<strong>and</strong> thus links, from them are highly <strong>and</strong> positively recognized.<br />
Likewise, low quality links or links to “bad neighborhoods”<br />
can be detrimental to the ranking of your website in the search engines.<br />
Most businesses do not implement this highly important website ranking strategy <strong>and</strong><br />
just have off page links with low ranking, non-quality or distasteful websites.<br />
Keywords <strong>and</strong> Keyword Phrases<br />
The purpose of your business website is to communicate your product or service to potential<br />
customers so they buy from you. Since Google is the dominant search engine<br />
<strong>and</strong> is used by almost everyone to search, it is important to have your company positioned<br />
at the top of Google search results when someone searches for your product or<br />
service. The top positions (first page) in Google are ABSOLUTELY where you want to<br />
be. (Your competitors want these positions also <strong>and</strong> for good reason). It would be even<br />
better to have many positions on that first page, pushing your competitors lower. There<br />
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