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• Relevant pictures (with Alternative Text; the text explaining the photo)<br />
• Fresh <strong>and</strong> original content with at least 500-1,000 words about the topic of that page.<br />
Be sure to use the right amount of keywords (keyword density) in the right positions<br />
(see the next section on keywords).<br />
There should also be links within the website (interlinking from one page to another)<br />
enabling the visitor to easily see other information within the same site.<br />
On-Page SEO counts for about 30% of search engine optimization importance. (See<br />
checklist for On-Page SEO in back of booklet).<br />
On-Page Formatting Structure For SEO<br />
<br />
Many business owners <strong>and</strong> even many web designers do not<br />
realize that the website content has to be written for both the<br />
public <strong>and</strong> for the search engines. This is why underst<strong>and</strong>ing of<br />
HTML (Hypertext Markup Language) , CSS (Cascading Style<br />
Sheets) <strong>and</strong> implementation of micro data (Schema) can be extremely<br />
advantageous for Webmasters (Website developers).<br />
Without this knowledge, there will often be poorly designed <strong>and</strong> non-functional<br />
website formatting causing program line errors which directly affect search engine results.<br />
Properly designed <strong>and</strong> optimized websites attract website traffic <strong>and</strong> potential<br />
clients as well as gain the opportunity to build a reputation of business excellence.<br />
When a website is coded correctly, the speed of the site is faster <strong>and</strong> more efficient.<br />
Clicking from one page to another, how fast the website appears after typing in the<br />
name into the browser or how quickly photos appear affects the Google ranking. This is<br />
because Google ranks correctly coded websites higher due to their efficiency. It would<br />
be a good idea to refer to an experienced webmaster to review your business site to<br />
make sure the coding is correct.<br />
Off-Page SEO<br />
Off-Page SEO counts for about 70% of optimization importance. This is linking<br />
from other websites to your site. It shows Google that other sites see<br />
your site as important in your niche (area of business). Google thinks that if<br />
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