Business Internet Marketing Best Practices and Strategies-2 copy 2

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Furthermore, there many more citation sites than listed above and many are more specific sites for different areas of business. In other words, there will be several citation sites that are different for real estate companies than several citation sites for attorneys. Find the right citations that fit your specific area of business. Try this URL for your area of business; https://moz.com/learn/local/citations-by-category.\ Websites gain and lose ranking based on reviews of a business. It is important that your business has its citations in place with the EXACT SAME INFORMA- TION as the NAP (Name, Address and Phone Number) for every citation. It is also critical to have as many positive reviews as possible. There are effective techniques and processes to get positive reviews for your business, though it does take strategy, persistence and most importantly, a good business that properly serves the needs of the public. For more information on the process to obtain positive reviews, refer to: http://www.advancedwebsitestrategies.- com/the-google-map/online-reviews-for-business/. Dominate Your Competition Understanding your competition is not only a website and on-line presence concern, it is a cornerstone of building any business. This is one reason that creating a focused and strategic website presence is such a powerful process. It helps the business owner to rethink, recreate and build stronger a more focused business model that directly leads to higher profitability. Knowing where you stand against competition within your niche or industry;-locally, nationally or internationally is extremely important and an online strategy is extremely effective. Learning a lot about your business’ competition through their website can be key to building your own business. It is completely legal and prudent to do. You are using all public information. You can uncover all of their product, administration, social media and online strategies. Utilize all of their strong points for your own business and strategically uncover where they are weak. The savvy business owners are doing this to you. Online marketing puts every business no matter what size they are on the same level playing ground. Yes, it is true that your business has the same opportunity as 9
any Fortune 500 company when it comes to internet. The only difference may be the size of the budget to put into marketing. The following is a list of information you can find when it reviewing your competitors’ online information: • Review their website including Navigation menus • Products/services Sold • Keywords used (Try http://www.spyfu.com and Adwords Keyword Planner using their URL) • Analyze content on their Social Media Sites, Citations and Bookmarking Sites • Blog Review and Frequency • See their YouTube Channel and Playlists (Even if they do not have a channel or playlists, you should) It is very exhilarating for you and your business knowing that most businesses DO NOT have a cohesive internet strategy. In other words, RIGHT NOW, it is highly likely that your competition, does not have the proper Onpage or Offpage SEO. Thus, it is highly probable you can surpass them in Search Engine rankings by taking the right steps for your business presence. It also means that you would most likely steer customers away from competitors to you (steering customers). Therefore, not only can you learn all about their business and their marketing processes, you can outperform them while their existing and new customers move to your business. Researching The Competition How Do You Research The Competition? It would be prudent to know as much detail about your competitor as possible and use their strengths for your site without directly copying their information. You would also know their weaknesses and build on this using this as a strength in your business. 10
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Business Internet Marketing Best Practices and Strategies-2 copy 2

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