Open Air Business February 2017

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EVENTS SKYLIGHT CINEMA plus a six kilowatt PA system, powerful 6,000 lumens projection and back up projector, as well as event support equipment including flood lights, usher torches, jackets, radios and spare chairs. “We provide the screen, all projection and sound kit and two technicians for every event,” says Roydon. “We offer a full package that leaves only the licence down to the customer; everything else is covered by us.” Pitman also recommends an inflatable screen for outdoor use. “Fast folds look amateurish and small and are more likely to blow over,” she says. “Some providers use built scaffold screens, but they can ruin the grass underneath so certain venues will only use inflatable. You will also need a projector, mixer, amp, speakers and stands and all the cabling, and possibly microphones and an FM transmitter if your event is a drive in,” she adds. Of course, you also need to consider all the other facilities required at an outdoor event, such as toilets, disabled access and so on. THE AUDIENCE Key to the success of any event has to be the number of people it attracts. “We have had over 2,000 people in front of our large screen and the atmosphere was incredible,” says Roydon. “On average, I would say the audience sizes are around 500, which is a CINEANYWHERE.COM good size,” he adds. “Just make sure, especially if you have a paying audience, that they stand a chance of actually seeing the film,” advises Pitman. It is also worth considering what size screen you might need to suit your venue to ensure everyone has a good view. “This is why we put advisory numbers of different screen sizes,” she adds. Cineanywhere.com can supply a variety of screen and kit sizes to match the audience size. The smaller kits are for up to 200, so ideal for birthday parties, village green community screenings, weddings, campsites, pub gardens and so on, while the larger screens, which are for up to 1,500, tend to be used for larger festivals, drive-ins, etc. “Our smaller kit can be self-operated by the hirer, which means they can pick it up on a Friday and hold events for the whole weekend for one fee before returning it on Monday. We are available on the phone to assist,” says Pitman. MAKING MONEY Covering your costs and hopefully making a large profit is obviously the reason for holding an event in the first place, but what can you hope to achieve? Of course, this depends where you are, what film you are showing and what else you have on offer. “Down here in Cornwall, we cannot charge much more than £7 to £8 for a ticket, whereas in London people don’t blink an eyelid at £20,” says Roydon. Whether you are looking to make a profit or just to cover your costs, you must take into account not only the equipment hire but the film hire costs. “A paying event could see 35 per cent of your ticket sales go to the licensee,” warns Pitman. “Always check the rate cards - a good hire company will send you this or point you in the right direction. Other advice is to look for revenue outside of ticket sales. Outdoor screenings also offer the opportunity to promote a festival vibe, with gourmet food and cocktails on offer. “Just like in cinemas, the money is made on concessions – either provide your own or sell pitches – and ‘on screen’ sponsorship can be a great revenue strand as many local companies like to be associated with film,” Pitman suggests. In order to attract the audience that you want and need to make your event a success, effective marketing is key. “Some smaller screening companies use online ticketing companies such as Eventbrite. If you are hiring a venue, it may be keen to handle ticket sales as many like to keep the concessions to themselves – it depends on your relationship with them,” says Pitman. You can also make use of all the usual social media options, such as Facebook, Snapchat and Twitter. “I often recommend that clients try and get the audience to choose the film to be screened – it drums up interest. You can even do this through a local radio station – many are keen on this sort of thing and often become sponsors,” she adds. Advertising fancy dress, singalongs and even screenings to which dogs are welcome, are all tried and tested ways to attract interest, but according to Pitman, the best thing you can do is get your location and the film right. “The top audience figures last year were for all the old favourites, such as Dirty Dancing, Top Gun, Back to the Future and Grease, which were all held in creative locations such as castles, on the beach (Jaws in Selsey went down very well with all the local shops selling blow up sharks for the event) and creepy films that were screened in the woods.” Ultimately, it’s up to you – the possibilities really are endless. USEFUL LINKS Cineanywhere.com - 020 8766 7100 www.cineanywhere.com Future Projections - 020 8766 7100 www.fproj.com Skylight Cinema - 07739 710272 www.skylightcinema.co.uk
Coopers Marquees Event Structures Nationwide One of UK's Leading Outdoor Cinema Companies Skylight Cinema specialises in the hire of Mobile Outdoor Cinema equipment Proud members of MUTA working to the highest standards Tel: 01759 380190 @CoopersMarquees www.coopersmarquees.co.uk Fully inclusive package Large Screen suitable for up to 750 people, starting from £1,250 + VAT Small Screen suitable for up to 250 people, starting from £650 + VAT Any location possible • No obligation quote Call us Today! 07739710272 | info@skylightcinema.co.uk www.skylightcinema.co.uk Rock solid, cost effective event WiFi and technology solutions from the industry experts Venues • Tours • Festivals • Product Launches • Fashion Shows • Sporting Events • Experential • Conference • Exhibitions • Specialist Projects • Rapid deployment • Fast Internet anywhere • CCTV • Livestreaming • Bespoke Apps • UK, Europe and Worldwide • Scalable systems from 1 user to 10,000+ • PDQ and EPoS • Satellite, bonded LTE, point to point, leased line, fibre, WiMAX and more www.noba.co.uk | t: 020 3440 4610 | e: info@noba.co.uk WWW.OPENAIRBUSINESS.COM 53
Page 1: ISSUE 7 | February 2017 | www.opena
Page 4 and 5: INSIDE Contents ISSUE #7 | February
Page 6 and 7: The latest news from the world of o
Page 8 and 9: HAE EHA - improving benefits and su
Page 10 and 11: INDUSTRY TALK GETTY IMAGES consulta
Page 12 and 13: FUNCTION VENUES CASE STUDY Hounslow
Page 14 and 15: FUNCTION VENUES HOLLY CLARK PHOTOGR
Page 16 and 17: FUNCTION VENUES Isabel Smith shares
Page 18 and 19: FUNCTION VENUES “AS YOU MAY HAVE
Page 20 and 21: FUNCTION VENUES The ‘Away Days’
Page 22 and 23: FUNCTION VENUES of firms that desig
Page 24 and 25: FUNCTION VENUES Pop Up Accommodatio
Page 26 and 27: FUNCTION VENUES Gemma Thorogood & C
Page 28 and 29: ACCOMMODATION CASE STUDY BEN CARPEN
Page 30 and 31: ACCOMMODATION MATT SWEETING PHOTOGR
Page 32 and 33: ACCOMMODATION WILD CAMPING IS a mos
Page 34 and 35: ACCOMMODATION LEFT: The Secret Camp
Page 36 and 37: ACCOMMODATION Family Glamping Targe
Page 38 and 39: FAMILY MATTERS 5A SPRINKLE OF MAGIC
Page 40 and 41: ACCOMMODATION Landscaping for Glamp
Page 42 and 43: ACCOMMODATION incorporate an advent
Page 44 and 45: ACCOMMODATION MARK SCOTT Having ide
Page 46 and 47: EVENTS CASE STUDY HIDDEN ART Cornwa
Page 48 and 49: EVENTS HIDDEN ART HIDDEN ART As far
Page 50 and 51: EVENTS Open Air Cinema Open Air Bus
Page 54 and 55: EVENTS Events on Your Land Whether
Page 56 and 57: EVENTS Possible things the organise
Page 58 and 59: EVENTS Entertainment Entertainment
Page 60 and 61: EVENTS Shelley Eckford, partner Tro
Page 62 and 63: ADVERTISING FEATURE Spot light A ro
Page 64 and 65: CLASSIFIED DIRECTORY Classified Dir
Page 66 and 67: PERIWINKLE NEW YEAR RESOLVE Periwin

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