Open Air Business February 2017

EVENTS
to the White House’ at a local show
and have also had ducks dressed as
the bride and groom for weddings.
All proceeds from the betting go
to charity, being split between the
charity choice of Freddie’s Farm and
the event organisers.
How has your attraction impacted
events you have attended?
Our shows allow a structure and focal
point at events and fairs for families to
join together for a bit of easy fun and
laughter as well as being educational
and very different. At a number of
events children will specifically seek
us out each year to update us on
their own experiences in farming
and agriculture. We hope to inspire
shepherds of the future as well as
illustrate some of the lost aspects of
countryside management.
Bethyn Barrass,
managing director
Odin Events
015242 63740
www.odinevents.com
Describe the importance of the
entertainment you offer at public events
Keeping the younger generation engaged
is key at events, if there is something for
children and teenagers to do then parents
are happy. We have taken our activities to
all sorts of events, ranging from the NFL
on Regent Street with our mobile climbing
wall, to looking after all of the event
entertainment at Pedal Norfolk (Holkham
Hall) during a cycling festival, whereby it
is imperative to have something for the
children to take part in while waiting for
mum or dad to finish the cycling. Good
event entertainment, marketed correctly, is
a huge draw to an event.
How does your business model work?
If you were to hire Odin Events to look after
your event entertainment, there would be
a one-off hire fee. Any monies taken on the
day are returned to the event organiser.
What options do you offer for small,
medium and large budgets?
We can offer everything from a one-off
activity to entertain a small number of
guests, to a complete entertainment set
up to include mobile climbing walls, trailer
caves, Segways, giant human hamster balls
and more.
How has your attraction impacted an
event you have attended?
For the past four years, Odin Events has
been providing children’s activities to the
Bolesworth International Showjumping
event. The activities are used as part of a
‘family zone’. The publicity for the event
always includes the children’s activities,
ensuring that it attracts families rather
than just equestrian enthused individuals.
In 2015, we also provided our mobile
climbing wall for the ‘Gladiator Challenge’
at Bolesworth, which saw six of the original
‘Gladiators’ (Jet, Hunter, Saracen, Lightning,
Wolf and Scorpio) go head to head with the
showjumpers in a serious of games inspired
by the original TV series.
Richard Savory,
owner and presenter
The Sheep Show
www.thesheepshow.co.uk
Describe the importance of the
entertainment you offer at public
events
The Sheep Show is a live stage show
about sheep, shearing and wool, and is
‘edutainment’ at its best. It is suitable for
all the family, and its clever design makes
it action-packed for the kids, while a
humorous script makes it entertaining for
adults as well.
It is set on its own 40-foot stage trailer
and brings everything with it. All that
is required is an area of reasonably flat
ground and an enthusiastic crowd!
How does your business model work?
The Sheep Show charges a one-off fee
including transport, and can deliver up to
four 30 minute shows per day. Currently,
it appears all over the country at over 130
different events from agricultural shows,
rallies and family fun days, to food events,
village fetes and festivals. The Sheep
Show is suitable for large and small events
and is very visible.
What options do you offer for small,
medium and large budgets?
The Sheep Road Show is a smaller version
with just four sheep breeds, but it includes
sheep shearing and is suitable for smaller
audiences. The Sheep Show has been a
great draw for a large number events and
its popularity means it has a 75 per cent
return visit portfolio. It is the easiest way
of having the countryside come to town,
giving a fantastic display while educating
the general public at the same time.
How has your attraction impacted an
event you have attended?
Lee Valley, near London, has been using
The Sheep Show for its two schools days
prior to a countryside weekend to educate
over 2,000 six to 11 year olds. A lot of these
children have never seen a real sheep and
certainly not seen a sheep shorn before.
The Countryside Weekend itself invites
the general public to learn about the
countryside and The Sheep Show is a great
favourite with visitors.
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