Waikato Business News February/March 2017
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.
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18 WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2017</strong><br />
Hansa Chippers produces a wide range of top quality wood chippers.<br />
Innovative design and quality key<br />
to Hansa Chippers’ success<br />
A business established in a back yard shed<br />
in Ohaupo is now a world class design and<br />
manufacturing company exporting half of<br />
its production.<br />
Hansa Chippers – a<br />
specialist in design<br />
and manufacture of<br />
top quality wood chippers -<br />
employs a team of 26 people<br />
from its base in Pukete,<br />
Hamilton.<br />
The ambitious company<br />
is growing at a rate of more<br />
than 25 percent a year and<br />
has recently been recognised<br />
by New Zealand Trade and<br />
Enterprise (NZTE) for its<br />
export potential.<br />
Hansa Chippers had humble<br />
beginnings when in 1981<br />
Manfred Vogel spotted an<br />
opportunity to develop wood<br />
chippers creating a market that<br />
was destined to grow. On a<br />
shoestring budget, initially<br />
working out of his mother in<br />
law’s honey shed in Ohaupo,<br />
he designed and manufactured<br />
the very first Hansa Chipper.<br />
Fast forward 22 years,<br />
Manfred’s son Martin returned<br />
from qualifying as a mechanical<br />
engineer at the University of<br />
Auckland and joined the business,<br />
then based in Frankton.<br />
“Twelve years ago it<br />
was just Dad and I doing<br />
everything ourselves,” recalls<br />
Martin. “We did all the cutting,<br />
the welding and the assembly.”<br />
When Manfred retired,<br />
Martin bought him out and<br />
has taken Hansa Chippers to<br />
new levels but always kept to<br />
the businesse’s original values<br />
of producing innovative and<br />
quality products that exceed<br />
customers expectations.<br />
By GEOFF TAYLOR<br />
Five years ago, Hansa<br />
Chippers outgrew its previous<br />
location and moved to its Tawn<br />
Place site where it now produces<br />
3500 chippers a year;<br />
in two weeks it produces what<br />
Manfred and Martin used to<br />
make in a year.<br />
Hansa Chippers produces a<br />
large range of wood chippers.<br />
Its smaller models are massively<br />
popular, particularly the<br />
Model C7 chipper, pitched as<br />
the ultimate weapon for lifestylers.<br />
But the range extends<br />
all the way from models for<br />
home gardens, to full scale<br />
commercial arborist businesses.<br />
You can even pop down<br />
to your local hire centre and<br />
chances are you will find a<br />
Hansa Chipper.<br />
The Hansa Chippers’<br />
design team uses Solidworks<br />
3D modelling to turn ideas into<br />
top class machines. Drawings<br />
go to Hamilton-based Stainless<br />
Design for laser cutting which<br />
are then welded, blasted, powdercoated<br />
and assembled by<br />
the Hansa team.<br />
The factory which is<br />
Team Hansa and visitors at 10,000 Honda engine celebration.<br />
entrenched in lean manufacturing<br />
has become so busy that<br />
it now runs across two shifts.<br />
Martin says assembly is<br />
becoming more automated,<br />
evidenced by Hansa Chippers’<br />
robot welder which can do the<br />
work in a quarter of the time.<br />
Blasting and powder coating<br />
are likely to be automated in<br />
the future.<br />
“Anything that can be automated<br />
we have to do it,” he<br />
says.<br />
“l have to look at our competitors<br />
in Europe and the<br />
United States. Their cost of<br />
manufacture is cheaper than<br />
ours. We must look at ways to<br />
do it smarter to compete on that<br />
world scale. That’s been key to<br />
getting an efficient operation.”<br />
Further to this, Hansa<br />
Chipper’s success is the agility<br />
created through its design<br />
and manufacturing operation.<br />
New models can be quickly<br />
developed from idea to design<br />
to market.<br />
An example is Hansa<br />
Chippers’ latest model, the<br />
C60RX chipper, which is<br />
The first Honda powered Hansa Chipper.<br />
mounted on a tracked undercarriage<br />
and is fully operated<br />
by remote control. Hansa’s<br />
design team started developing<br />
the model in <strong>March</strong> last year<br />
and it was released at the fieldays<br />
in June. The C60RX can<br />
get to places that are difficult<br />
to access. With 10” capacity<br />
and powered by a 65HP<br />
engine, this chipper is ideal for