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THE NEW
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WORLD PREMIERE IN HALL 6.

CONTENTS
Editorial
8
Pietro Supino
Publisher and Chairman
of the Board of Directors of the
Swiss Media Group Tamedia
10
News
10 Hostesses at the Motor Show
Why they are important
12/13 The Movers and Shakers of Geneva
An interview with GIMS Chairman
Maurice Turrettini and Director
André Hefti
20 The Selfie Generation
Brand tenambassadors pose
for the camera
(On pages 20, 34, 46 and 56)
28 Morten Hannesbo
A crisis as an opportunity
Latest News
14–18
History
30
2017 Innovations
A first glimpse of the
Geneva International Motor Show
History
Sporting highlights in the history
of the motor show
20
30
14
Interview
22
58
Features
38
42
52
Politics
36/37
Walter Frey
One of the last genuine
business owners
Iouri Podladtchikov
The co2 reduction ambassador
Looking to the Future
What will driving be like in 2050?
Women's Power
2 strong women in the
FCA management team
Volvos DriveMe project
The weakness is human
Motorsport
48
Service
64/66
Auto-Schweiz
«Transformation on 4 wheels»
and the figures for 2016
Electric Speedsters
Sébastian Buemi – the star of Formula E
Motor Show Information
52
22
42
28
7

EDITORIAL
Upholding freedom
Dear readers
I have a wonderful memory
of my father taking me to
see the Alfa Romeo factory
in Arese, near Milan, when
I was a young boy, and of being
allowed to sit in the cockpit
of Franco Scaglione’s
mythical 33 Stradale. Looking
back now, I realise just
how much progress the automobile
industry has made
since then, at the highest
level.
In association with the
Geneva International Motor
Show, we are delighted to
present you this magazine
issued especially for the
87th edition of the motor
show. The rich tradition and
international impact of the
motor show makes it the
perfect match for Tamedia,
Switzerland’s leading media
group. Just as our media
reliably report and analyse
the latest events in each
region, the country and the
world, the motor show gives
a unique overview of the latest
models and trends. It offers
an insight into the fascinating,
varied world of
automobiles.
As an avid ex-sports car
driver, I am convinced when I
8
look at my current mini electric
car that the number of
different concepts and products
available in the coming
years will continue to
grow. That’s why I am so excited
about all the latest
technical achievements
and the glimpse of the future
we have the chance to
see at the Geneva International
Motor Show. Self-driving
cars are becoming a reality,
and perhaps one day, cars
might even be able to fly .
This great diversity, the
possibility of individual mobility,
and the pleasure of
driving are also an expression
of immense freedom.
We should uphold this freedom
by taking advantage of
it with responsibility and
respect, in the spirit of the
Genevan Enlightenment
philosopher Jean-Jacques
Rousseau.
With this in mind, I hope
you will enjoy reading our
magazine and wish you another
exciting visit to the Geneva
International Motor
Show.
Pietro Supino
Publisher and Chairman of
the Board of Directors of the
Swiss Media Group Tamedia

EVERYONE’S DEVELOPING
SELF-DRIVING CARS.
NOT MAZDA.
At Mazda, drivers are our
focus, they are not just
passengers along for the ride.
Feel the difference
and experience driving
pleasure like never before.
The new Mazda CX-5.
Geneva Motor Show:
Stand 5150, Hall 5
#DRIVETOGETHER
MAZDA. DEFY CONVENTION.
The new
M{ZD{ CX-5

NEWS
Sexy Tradition
According to journalist Nina Vetterli, sexy hostesses are part and
parcel of a motor show. But is that really still the case today?
One visitor gawps
as if he has just
been released
from 20 years of
solitary confinement,
another settles
for a furtive
glance. Almost everyone is taking out
their cameras («only for the cars!»). And
then of course there are the sort of fair
visitors who get all het up about the
naked skin and lascivious poses. Do
you want to know what I think? I don't
let myself get distracted from the fourwheeled
stars of the show, although I
do find myself wondering, incidentally,
whether to investigate the possibility
of cosmetic leg-lengthening surgery.
But my rather pragmatic conclusion is
that that’s the way it has always been
at motor shows, and that’s the way it
always will be.
Or perhaps not. It’s true that certain
changes have been observed in
recent years. Skirts are getting longer,
hot pants are increasingly turning
into business outfits, and hostesses
are becoming hosts, or even
«explainers» who have followed a
crash course on torque vectoring
and plug-in hybrids, and just happen
to be attractive at the same time. Lolling
around on car bonnets might still
be effective on the small stands of
sports car manufacturers and tuners,
but it seems that volume manufacturers
no longer want to take the risk
of being accused of sexism. Is that a
good thing, because it corresponds
to the modern image of women? Or
a shame because a tradition is being
lost? Can it close our eyes to the fact
that the average visitor, manager, engineer,
designer and journalist in the
industry is still male? I don’t know.
But I'll think about it at the 87th Geneva
International Motor Show, seeing
as the question of cosmetic leglengthening
is becoming less and
less urgent.
10
Traditional symbiosis in Geneva Four-wheeled innovations
and two-legged beauties

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NEWS
The movers
and shakers
of Geneva
Green everyday cars, fully automatic high-tech dreams
and breathtaking speedsters: but the car engines aren’t the
only thing that will be humming at the Geneva International
Motor Show from 9 to 19 March.
Show me another everyday
product that
has such great practical
value and that
triggers such strong
emotions,» demands
Motor Show Chairman
Maurice Turrettini. «And what else do
the Swiss dust, polish and take such
care of in their front yards on a Saturday
morning with such love and devotion?»
General Manager André Hefti
wants to know. Cars do not leave us
indifferent, cars spark emotions. Both
car enthusiasts have the best job in
the automobile world: they are in
charge of Geneva’s annual snapshot
of precision engineering technology
and ultimate design trends.
12
The Geneva Motor Show – sorry,
the Geneva International Motor Show
(GIMS) – showcases practical family
cars and environmentally friendly vehicles
alongside the most extraordinary
racing cars . All the manufacturers
are now tackling the issue of CO 2
emissions, producing hybrid and fully
electric vehicles, and attempting
to achieve increasingly longer ranges.
The free «Salon Car Collector»
app was especially developed for
the Geneva show as part of the CO 2
reduction campaign organised by
Energie Schweiz. Visitors can download
the app onto their smartphones.
If they walk past cars that produce
CO 2 emissions of less than 95
grams per kilometre, the energyefficient
vehicles will be pointed out
to them via Bluetooth.
But the future of the automobile
industry has already moved on a
step further: «We are taking a look
beyond tomorrow with concept cars
and events,» reveals Hefti. «The new
challenge is all about autonomous
cars,» Turrettini explains. Self-driving
vehicles and digital roads that «talk»
to our cars will be shaking up the industry
in the next few years. According
to Hefti, this variety of subjects
is precisely what makes the Geneva
Motor Show so exciting. Spread over
106,000 square metres – a surface
area equivalent to 12 football pitches
– the showground has a combination
of emotions and knowledge, fun
and reason in store for visitors, all under
one roof.
Turrettini himself is a typical representative
of the modern mobility
mix: when he needs to move around
quickly in Geneva’s congested inner
city, he hops on his scooter. For leisurely
shopping trips, he prefers to
ride his electric bike. He travels by
car and by train on business. «And
to wind down, there’s nothing better
than taking my Mercedes 190 SL
1959 out for a spin – people wave at
me or hoot enthusiastically wherever
I go.» Geneva is the perfect example
of how the existence of a trade fair is
justified more than ever in today’s digital
age of Internet and social media.
«Even the most beautiful pictures
and coolest videos can’t replace a visit
to the motor show,» Hefti claims.
He raves about taking selfies in front
of a dream car. About how it feels to
be given the chance to sit behind the
wheel of your favourite car and put
your hand on the gear stick. Or the
different sounds made by different
cars when you shut the boot or the
car doors. Sometimes a gentle tap,
sometimes a resounding slam.
For him, tactile perception is very
important when it comes to cars.
«Even the best picture of a good
meal doesn’t come anywhere near
the taste of biting into a juicy cutlet.»
Which is why it is hardly surprising
that the Geneva International Motor
Show is the most significant event in
Switzerland, attracting 700 000 visitors.
It is also one of the big five international
motor shows – alongside
Frankfurt, Paris, Detroit and Tokyo.
And as it is the only one to be held
on «neutral» ground, i.e. in a country
without its own automobile industry,
Geneva is the only place where
all the major manufacturers come
and present their products. In figures:
180 exhibitors will launch more
than 100 world premières at the 2017
edition of the Geneva International
Motor Show.
The key question is: how can a
visitor get the most out of a visit to
the GIMS? «The best days are Mon-

Power duo GIMS Director André Hefti (left) and Motor Show Chairman Maurice Turrettini at Palexpo.
© Photopro.Event D. Keller
days and Tuesdays,» explains André
Hefti. That’s when you are most
likely to be able to see your object
of desire, and have to wait the shortest
time until it’s your turn to take a
selfie. And if you arrive after 4 p.m.,
you only pay half the admission price,
and have the motor show virtually
to yourself. Too late in the day? «Not
at all,» maintains Hefti. «A tour of the
seven halls, including stops at stands
and a coffee break, takes about three
hours.»
But the car engines are not the
only things that are humming in the
metropolis of French-speaking Switzerland.
Exploring the Pâquis with its
exotic restaurants, bars and nightclubs,
admiring the Jet d’eau, the
140-metre-high water jet, or indulging
in luxury shopping along the
world-famous Rue du Rhône, all
have their own appeal. Your physical
well-being will not be neglected
either: you mustn’t leave the city on
the Rhône without tasting the fillets
of perch from Lake Geneva. And the
legendary Café de Paris sauce was
invented in Geneva in the 1930s in
the entrecôte restaurant of the same
name. Geneva Tourism also refutes
the preconception that the city is unaffordable
for normal consumers: a
single room in a hotel, including admission
to the motor show, starts
at just 83 francs per night. The best
way to reach the showground without
stress or traffic chaos is by public
transport. It is just three minutes’
walk from the SBB train station at Geneva
airport. Bus number 5 connects
the city centre directly to the Palexpo
exhibition centre. A visit to the most
important motor show in the world
couldn’t be easier.
Max Fischer
13

LATEST NEWS
Unveiling
No other motor show in the world presents as many
new models as the Geneva International Motor Show.
The stage is set Around 150 premières will be unveiled in Geneva during the press days on 7 and 8 March.
© Keystone
The more, the better!
For car enthusiasts
who are particularly
keen to see the very
latest models, there is
one particular fixture
not to be missed each
spring: the international motor show
in Geneva at the beginning of March.
Although it now calls itself the Geneva
International Motor Show – or
14
GIMS for short – the fact remains that
just like in previous years, more major
premières will make their début
in Geneva in 2017 than at any other
motor show. In figures: around
150 world,
European and Swiss premières
will be unveiled in the halls of Palexpo
during the press days on 7 and
8 March. These premières will once
again draw over 700 000 visitors from
all over the world to the automobile
mecca of Geneva.
We will reveal a few of these new
models on the next few pages, but
most premières were either announced
after our editorial deadline
or will be kept secret until the opening
of the motor show, just like in
the good old days.

Masterpiece of Intelligence.
The new E-Class Coupé.
www.mercedes-benz.ch

The
has
Opel Insignia
Opel is holding two world premières in Geneva at
once as it unveils the Grand Sport (see image) and the
Sports Tourer.
Subaru XV AWD
The Japanese 4-wheel pioneers are
unveiling the new XV as a production
vehicle. It appeared in Geneva in 2016,
but only as a trial.
BMW Series 5 Touring
The good people of Switzerland are bound to be thrilled with
this one: BMW is revealing its new 5 Series tourer, which is said
to combine versatility and sports performance.
Mercedes-Benz E-Class Coupé
Making its first European appearance is the new, elegant
E-Coupé, based on the E-Class. The Cabrio will
make its world debut.
Toyota Yaris Sport
The Yaris is more than just a fun drive
– now it’s sporty too. This compact car
has been given a complete visual re-
vamp. Find out more in Geneva.
Noble M600 Speedster
Only 50 of these 650-HP English supercars
have been built. Rear-wheel drive is
standard, while there are zero driver aids.
16

show
begun
VW Tiguan Allspace
This is the first European appearance for
the VW Tiguan XL – sorry, the Allspace,
that is. With an additional 22 centimet-
comes as a res, it now 7-seater.
Suzuki Swift
The fifth generation
of the Suzuki Swift is
waiting at the starting
gates for its première
in Geneva.
Kia Stinger
The Korean manufacturer is bringing
the European version of its Stinger to
Geneva. And it packs a powerful punch,
with a maximum of 370 HP.
991 Stinger GTR II
The Russian tuning firm TopCar is unveiling
the second generation of the
cult Porsche Stinger GTR in Geneva.
Dendrobium
Not the Batmobile but a hypercar from
Singapore, based on F1 technology
and with electric wheel hub motors.
17

LATEST NEWS
The future is Rinspeed With his futuristic study, «Oasis,» Frank M. Rinderknecht shows how he imagines
networked mobility of the future: autonomous, agile, versatile and with a little garden in the cockpit.
© Rinspeed
Swiss visions
Zurich visionary Frank M. Rinderknecht has been fascinating motor
show visitors and the media with his studies for years.
«Who invented it?» The Swiss company
Ricola is famous for this slogan.
And despite not having its own automobile
industry, in the not too distant
future Switzerland may also become
famous for inventing a range
of mobility solutions. For years, the
visionary and unconventional thinker
Frank M. Rinderknecht has been
tinkering with the future of the automobile,
and of individual mobility,
with his company Rinspeed, based in
Zumikon, Zurich. His latest creation,
«Oasis,» left visitors to the CES (Consumer
Electronics Show) equally as
18
enthusiastic as the representatives
of the specialist press who attended
the North American International
Auto Show in Detroit.
Rinderknecht takes over where
the thinkers of major corporations
give up. Where budgets and feasibility
constraints stop the freethinkers.
With his self-driving e-mobile
for the city and surrounding area, he
refutes the current idea of the urban
jungle, and people’s need for heavy
SUVs in their daily fight for survival.
His alternative concept is an agile
speedster with a mini-garden incorporated
behind the windscreen. This
green oasis is not the only thing that
gives the impression of a completely
new living environment inside the
car. Chairs, a sideboard and TV also
create a modern sitting room atmosphere.
«Everything looks friendly
and inviting,» laughs Rinderknecht,
whose ingenuity is simply beyond
words. Anyone who wants a glimpse
of the future should go straight to
stand 6240. (lie)
www.rinspeed.eu

TAG Heuer has petrol in its veins
25-year review
The three musketeers: the Monaco Calibre 12 (top left), the
Monaco GP RRB Watch and Red Bull Racing’s Formula 1 car
© TAG Heuer
1992–2003: official Formula 1
timekeeper with a precision of
1/1,000th of a second.
2004–2006 and since 2014:
official timekeeper for the Indy
Racing League and the legendary
Indianapolis 500-mile race with a
precision of 1/10,000th of a second.
2011 to the present day: official
partner of the Monaco Grand Prix.
Since 2014: official Formula E
timekeeper. Since 2015: official
timekeeper and official watch of
Nissan Motorsport.
Since 2016: official partner of the
Red Bull Racing F1 team and of
the legendary Pikes Peak.
Following the success of last year’s
edition, TAG Heuer in Geneva is again
presenting a unique exhibition of unusual
cars – the perfect opportunity
to discover the various partnerships
enjoyed by the Swiss watch brand
in the automobile universe. Or perhaps
it is not even necessary to recall
the close ties that have existed
between TAG Heuer and the world
of motor sport ever since 1911? The
Swiss brand established the connection
between these two worlds with
the development of chronographs,
pushing the borders of timekeeping
further and further forward to a precision
of 1/10th, 1/100th, 1/1,000th and
5/10 000th of a second.
www.tagheuer.com
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NEWS
Generation
Selfie
There's virtually no brand without an ambassador. In the age of
Facebook, Instagram and the like, Swiss celebrities posed for their
own selfies. More selfies: pages 34, 46 and 56.
Stefanie Heinzmann (singer)
«The Hyundai Ioniq Hybrid 1.6 GDi is my first hybrid. Since I like
driving and do a lot of it, it makes sense to pay attention to the environment.
It’s not about going fast – it’s just a good way of switching off.»
Neel Jani (racing driver)
«The Porsche 911 Turbo S, my winter
‹beast› – the best car for the cold
months, at least until I have children!»
Renzo Blumenthal (former Mr Switzerland)
«As an organic mountain farmer, I’m dependent on a reliable
car with four-wheel drive. The Renault Kadjar dCi 130 4WD
is the ideal partner – plus it looks good!»

INTERVIEW
One of the
last genuine
business owners
Cars are his passion: Walter Frey talks about the Geneva
motor show, digitisation in the motor trade, the lifelong advertising
contract with Bernhard Russi, and the new Toyota C-HR.
The 73-year-old from
Zurich is a dying breed:
Walter Frey, consummate
entrepreneur,
SVP politician and ZSC
Chairman, is from the
old school. The employees
are at the heart of his family
business. For him, they represent
the company’s greatest asset. As the
owner, he has the final say – rather
than shareholders or banks. It is part
of his «conservative style» to make a
long-term success of everything he
tries his hand at. In 1975 he bought
Emil Frey AG from his father, a company
that operates dealerships offering
new and used cars, both in
Switzerland and abroad. He has also
played a key role in the SVP political
party for over three decades. He
was Chairman of the SVP in the city
of Zurich for 18 years, and spent 14
years on the National Council, including
two years as fraction leader.
He has been Vice-Chairman of
the SVP in charge of communication
since 2008. Walter Frey also
loves sport: in the 1980s, the former
racing driver and ice hockey
player became Chairman of the ice
hockey section of the Grasshopper
Club Zürich (GCZ) multisports
club. And this year, he is celebrating
his 20th anniversary as Chairman
of the Zurich ice hockey club ZSC
Lions. He lives by the same motto
as his father Emil before him: «I am
an optimist and will always remain
an optimist!»
Walter Frey, 50 years ago you
were the first person to import
Japanese cars into Switzerland:
Toyota. This achievement earned
you enemies, but also a great
deal of success.
A few Japanese cars were imported
as early as 1966.
There’s no need to be modest.
You’re right. The first official appearance
of Toyota represented the start
of proper trading with Japanese cars
in Switzerland. Datsun (now Nissan)
made its entrance just one week later
. . . (laughter)
Do you still remember the Toyota
presentation at the Geneva
motor show in 1967? How did
visitors react?
Of course, I remember it well! A little
stand with rented furniture manned
by four members of staff. And they
were rushed off their feet trying to
satisfy the keen interest and curiosity
of visitors.
And yet you still had image
problems to contend with: a
campaign was launched against
you: «Save jobs – Europeans
drive Europeans».
This unprecedented, malicious smear
campaign took place in the mid-
1970s, when Japanese cars had met
with extraordinary commercial success,
and European brands had registered
negative sales figures for the
first time as a result of the oil crisis.
One of your competitors paid
coach drivers fifty francs to tell
passengers jokes about the
«Japs» as coaches drove past
the Safenwil warehouse on the
motorway. Can you remember
any of them?
Yes, of course, they were really below
the belt.
Can you give us an example?
They said that my father, Emil Frey,
had tried to commit suicide by jumping
out of a fourth floor window of the
newly constructed import headquarters.
But there was no need to worry,
he didn’t fall far and was unhurt, because
there was such a stock of cars
piled all the way up to the 3rd floor.
That’s not funny, is it?
No, but he who laughs last,
laughs loudest. The same is
obviously true in the automobile
business.
Exactly. Toyota was the world number
one for years.
50 years ago, would you have
believed that was possible?
I always had great confidence in
Toyota. But at the time, I would never
have expected the company to
become number one in the world in
terms of production figures.
Volkswagen was in first place
at the end of 2016, despite the
international diesel scandal.
Does that surprise you?
© Dieter Liechti/Textlab Media SL
22

«We want to
be the best,
but not
necessarily
the biggest.»

industry that is in transition, but
the entire world. Ten years ago,
the iPhone was a sensation,
but today virtually nothing is
possible without a smartphone.
What do you think about these
developments?
There is of course no stopping digitisation,
for cars as products or for the
automobile sector and for services.
What impact does this have on
your core business?
It is our responsibility to make good
use of these new possibilities for our
customers.
Premiere 1967 Toyota’s first stand at the Geneva motor show..
No. Product, price and distribution
are clearly still the main priorities
all over the world. And it’s true that
the Volkswagen group has probably
also benefited from the decline,
from an international point of view, in
the euro.
What does Toyota need to
change to become number one
again in 2017?
For pity’s sake, nothing at all!
In all honesty, don’t tell me
you’re satisfied with second
place?
That’s not what I mean. Toyota
doesn’t need to change anything,
but should continue to build good,
affordable cars in line with the same
motto: we want to be the best, but
not necessarily the biggest.
Japanese cars used to be regarded
as reliable and inexpensive, but
not particularly sexy. That is no
longer the case. Are you pleased
with the new direction that the
brand has taken?
I always thought Toyota was quite sexy
as well. Just remember the Celica, the
first RAV4 and the sexy technology behind
the hybrid pioneer Prius. And if it
takes an extra emphasis on style for
quality and security to appeal to additional
groups of purchasers, then that
makes me even happier.
And to be a bit more specific,
24
© Toyota
what do you think of the provocative
appearance of the new C-HR,
for example?
I think it’s an attractive, elegant
model, and hope that it is not provocative.
What is your personal Toyota
favourite?
My favourite model in Switzerland is
the Celica GT. As for France, where I
also had the opportunity to reprsent
Toyota, it is definitely the Land
Cruiser.
It is not just the automobile
Speed Walter Frey, the racing driver.
Nowadays, people mainly tend
to look for information online.
How does an exhibition like the
Geneva International Motor Show
still manage to attract hundreds
of thousands of visitors?
This question reminds me of a sentence
commonly used in management
literature: «One time see is
better than ten times hear» – or, according
to my own personal interpretation,
seeing something and being
able to touch it for yourself tells
you a lot more about it and triggers a
great deal more emotion than simply
reading or hearing about it.
Will you be attending the Geneva
International Motor Show?
Of course! I go to the Geneva motor
show every year! The expression I
used above applies to me in particular
because I work in the automobile
sector. I want to see for myself what
is happening in the industry.
Do you take time out for the
whole motor show?
I usually stay until it opens to the public.
I try and visit all the stands to keep
up to date. Geneva is the perfect place
to do so because all the brands are
represented under one roof. It gives
me the chance to gain a comprehensive
overview within a short time. That
is important and necessary.
Talking of brands, Emil Frey
imports ten brands, and sells
even more. Doesn’t Toyota mind
that you offer virtually every
Japanese brand?
I hope Toyota doesn’t mind. Each individual
brand is represented by its
own manager and company – and
everyone fights tooth and nail to

T H E
I N N O V A T I V E
T H E J E W E L
I N T O Y O T A ’ S C R O W N .
A V A I L A B L E
A S 4 x 4 O R H Y B R I D .
V I S I T U S I N H A L L 4 , S T A N D 4 1 1 1 .
T O Y O T A . C H
C-HR Hybrid Style, FWD, 1.8 HSD, 90 kW, average consumption 3.9 l/100 km, CO ₂
87 g/km, energy efficiency rating A. CO ₂
emissions from fuel and/or electricity supply: 20 g/km. Average CO ₂
emissions of all car models registered
in Switzerland: 134 g/km. Image shows options subject to extra charges.

defend their particular brand. I think
that Toyota trusts our group.
Subaru is also part of your portfolio.
It was an amazing feat to
sign Olympic champion Bernhard
Russi as brand ambassador in
1979. How did you manage it?
He approached me to offer his services
as an ambassador for Jaguar.
But then, in the strictest confidence,
I showed him the Subaru 4x4 Leone,
which was completely unknown
at the time, and we both quickly realised
that this brand was the perfect
match and that Bernhard would
make a credible ambassador for it –
and has done for decades.
When does his contract expire?
Bernhard asked me the same question.
We agreed to make it a lifelong
agreement . . . (laughter)
You bought the company from
your father in 1975. Why isn’t it
called Walter Frey AG?
My father founded the company in
1924 and earned himself a good reputation.
My aim was to maintain and
expand on this. I would have been
stupid to interrupt the process by
changing the company’s name.
Many people do not realise
that Emil Frey also operates
abroad, providing work for
thousands of people. When
did this «conquest» begin,
and what are its objectives?
I was put in charge of Toyota imports
for France back in 1970. That
was the start of our activities abroad.
We subsequently moved into the
German market, and, after the fall of
the Berlin Wall, into Central European
countries. But I want to remain an
independent group, on the basis of
the principles set out in the Emil Frey
letter.
This letter is displayed in every
office, and every member of
staff has a copy. Which principles
does it refer to?
My father wrote this customer letter
in 1935. Its principles still hold true
today. It is all about giving customers
real value in exchange for their money.
About customers being served
promptly and conscientiously by
qualified professionals. And about
only giving them the best, most advantageous
and reasonably priced
products.
Every tenth job in Switzerland
is directly or indirectly connected
to cars. The basic attitude in our
country remains anti-automobile,
however. Why is that?
You would be better off putting that
question to a psychologist.
As a long-term entrepreneur,
politician and sportsman, you
know Switzerland and its
inhabitants off by heart.
The fact is that automobiles and
traffic benefit everyone. The hostility
cultivated by politicians could well
be based on the fact that a hundred
years ago, automobiles were only
accessible to the rich, and were out
Beauty and elegance Walter Frey poses with the new Toyota C-HR in Zurich.
© Dieter Liechti
26

of reach to many sections of the population.
Things have changed since
then. Today, the roads bear the brunt
of passenger and freight transport.
As a politician, you have been involved
in Swiss transport policy
for decades. How has the combat
between road and rail changed?
I think that discussions have become
slightly more objective. Both
sides know that traffic problems can
only be solved if road and rail work
together.
Where are the major bottlenecks
in Switzerland? What would you
tackle first?
The most awkward situations are
in the agglomerations of Zurich,
Egerkingen/Härkingen and around
Lausanne/Geneva.
The automobile market in
Switzerland/Liechtenstein
ended 2016 in a much better
position than expected. With
317,318 newly registered passenger
cars, the result is much higher
than the 305 000 units budgeted
for the year. What are your
expectations for 2017?
I’m expecting around 310,000 passenger
car registrations.
Do political decisions such as
Brexit or the election of Donald
Trump have a direct impact on
the market?
Not a direct impact, no. Although
there may be indirect consequences
in the long term.
What do you think of the slogan
«Mobility without ownership,»
that the younger generation
scores points with? Do you have
ideas and visions in this field?
It is quite possible that the «own to
share» trend will grow, even in the
prosperous country of Switzerland. It
can concern younger and older generations
alike. A few years ago, we
also invested in the Hertz rental organisation,
so we have plenty of ideas
in this area.
And what about your visions?
If I start having visions, I’ll go and see
a doctor.
Max Fischer
& Dieter Liechti
Advertisement
Visit us at Stand
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NEWS
«In my opinion,
a crisis is always
an opportunity»
VW will be unveiling the Arteon at the Geneva International Motor
Show. For Morten Hannesbo, the head of Amag, Volkswagen’s new
«beauty» is not the answer to the diesel scandal, however.
This car was in the pipeline
long before the
diesel scandal, you
know. It has nothing
to do with the headlines
from the past
few months, it is simply
a modern, attractive enhancement
of the Passat CC.» These were
the words of Amag CEO Morten Hannesbo
during an interview held two
months before the opening of the
Geneva International Motor Show.
And the athletic Dane, who has been
in charge of Amag since August 2007,
is not letting the diesel scandal get
to him. «It might sound odd to an
outsider, but for me, I see the diesel
scandal as an opportunity – a company
needs to be able to take a setback
like that in its stride and get on
with its everyday business, as well
as looking even further to the future.
And that is what VW is doing – as a
group and as a brand. Because now
everyone is open to change.»
28
The Amag CEO can, of course,
sense this on the domestic market
where, in the course of last year,
he registered 92 920 passenger cars
from the VW, Audi, Seat and Skoda
brands. With a market share of 13.3
percent and a total of 42,142 cars
sold, VW remained the clear number
one in 2016, and even succeeded in
slightly increasing market share, despite
the scandal. «VW was number
one in Switzerland for the 17th time
in a row. And thanks to a final spurt
towards the end of the year, the unequalled
triumph of the Golf continued:
it was the most frequently purchased
car by Swiss households for
the 41st time.»
For Hannesbo, this is not just luck:
«The second new car I bought myself
back in 1982 was a Golf GTI with a 1.8
litre four-cylinder engine. Everything
about the car was right: the design,
the performance, the sound, the
doors, the lights and the seats, right
down to the golf-ball gear stick and
the check pattern on the seat covers,»
he remembers. «I felt like a king
driving that car when I was 21.» And
Morten Hannesbo never grew out of
his love for the VW Golf, even whilst
working for other brands. «I always
thought it was a great car, and still do
to this day. Unlike many of its competitors,
VW has always stood by the
original idea behind the Golf, and accepted
all the consequences. There
were no experiments, only evolutions.
And the strategy is still paying
off today.» Is that the main reason
why the brand has come out of the
scandal unscathed, at least in Switzerland,
despite the negative headlines?
«I’m not sure exactly. But I’ve
always thought of VW as a friend. A
friend who has been unlucky. So you
have to ask yourself: do I stick by him
or abandon him? And in Switzerland,
people decided to remain loyal to
VW. The strength of Amag probably
has a lot to do with it, because in other
countries, the VW brand has suffered
a lot more than in Switzerland.»
Despite the loyalty of VW customers,
the ambitious CEO had to amend
the 2017 targets – market share of
33 percent – originally set by Amag
in 2014. «You can’t try to overcome
a scandal and boost volumes at the
same time,» Hannesbo explains.
«After the 29.7 percent achieved
last year, our objective this year is to
reach between 28.5 and 29.5 percent
with our five brands.»
Hannesbo’s attitude towards his
brands is similar to that of a father towards
his children: «I don’t have a favourite,
they are just ‘children’ with
very different characteristics and
aims.» In other words: «I’m not the
only one who knows what a great

Photos: Dieter Liechti
Optimistic Amag CEO Morten Hannesbo (with a drawing of the VW Arteon in the background) wants to increase
market share even further.
brand Audi is. The same applies
to VW – the positioning and products
are right. Skoda is impressive:
the range is designed in such a way
that customers don’t have to leave
the brand as they get older. Plus
the brand is extremely appealing –
or do you know anyone who thinks
that Skoda is unappealing? – and it
surprises me time and again with its
clever details. For the Skoda brand,
‘Simply Clever’ isn’t just a catchy slogan,
but actually means content. The
Ateca, its new SUV, will bring a great
deal of momentum to Seat this year.
Last year’s market share of 3.2 percent
wasn’t bad, but the Spaniards
have a great deal more potential for
growth.»
Despite the global spread of e-euphoria
and the diesel scandal, the
Amag CEO is convinced that the
end of the compression-ignition engine
is still a long way off. «Diesel is
not dead yet,» warns Hannesbo, who
drives a VW Tiguan (petrol) and a T6
California (diesel) in private. «Diesel
engines have so many advantages
and use a clean, perfected technology.»
Although Hannesbo confirmed
during our last discussion in 2014
that he was particularly fascinated
by electromobility, and that he admired
the accomplishments of Tesla,
he regards the 11.5 percent increase
(15,020 vehicles) achieved by alternative
drives in Switzerland in 2016
as very sober. «That corresponds to
a rise in market share from 4.2 to 4.7
percent, which is not very much.»
And what does he think of the
chances of Californian e-car manufacturer
Tesla for the future? «Things
are looking good. But the 1800 models
sold in Switzerland do not represent
a very high proportion in relation
to the market as a whole. What’s
more, Tesla currently only sells products
in the top-price segment and is
not earning any money on the operational
side.» Hannesbo, who is an enthusiastic
cyclist, has driven the Tesla
Model S himself, and was quite taken
with the experience and with the
car’s clever details. As a perfectionist,
he was not as impressed by the
seats, the quality of the plastic, or the
reflections in the huge touchscreen.
«Given the high price, you’d expect
better. But apart from that, I take my
hat off to Elon Musk and his team!»
Talking of teams, in 2014 the Chelsea
fan described himself as «The
Lucky One,» in reference to the football
club’s star trainer José Mourinho
(«The Special One»). And now? «The
Busy One».
Dieter Liechti
29

HISTORY
Good
ground for
sportsmodels
There are amultitude ofgood reasons why for decades the most
beautiful automobiles have celebrated their world premières in Geneva.
The decision to hold
Switzerland’s first-ever
automobile exhibition
in Geneva was mainly
due to the fact that
in the early 20th century,
there were more
cars on the roads of the city of Calvin
than in the rest of Switzerland put together.
Itis, however, highly unlikely
that there were any world premières
on show in1905, when the first edition
of the motor show was held in
aformer polling station. Geneva did
not make aname for itself as agood
ground for world premières until the
end of the 1920s –, when Mercedes
presented its SSK on the banks of
Lake Geneva. And just one year later,
its competitor, Maybach, showed its
splendid Zeppelin to an appreciative
audience. Even the Americans made
the journey over the Atlantic especially
tosee the extraordinary Chrysler
Airflow experience its (European)
première inGeneva in 1934.
The fact that Switzerland was a
neutral country full of affluent customers
benefited the motor show
after World War II. By the time motor
shows had gathered pace again
in other countries, the Geneva motor
show had long been re-established
–, and from the 1950s onwards,
Geneva was the best address for the
sportiest, most beautiful and most
expensive new models. The Italians
appreciated the proximity, the English
loved the setting –, and the international
public thanked the sports
30
car manufacturers and master designers
by showing great interest and
flocking to Geneva in large numbers.
When Studebaker and Arbel announced
their intention to show the
world’s first nuclear-powered vehicles
in Geneva in 1958, however, the
audience kept their distance; both
cars finallyarrived without «engines».
Geneva has always had the advantage
of offering the best possible
combination of business and pleasure.
The Shah of Persia was able
to engage in abit of politics on the
banks of Lake Geneva before adding
to his impressive vehicle fleet atthe
motor show. Aga Khan did the same,
as did many aquestionable potentate
from distant lands. Geneva has always
been more than just an exhibition,
but is rather avery special type
of trade fair; many small manufacturers
have ensured their survival at
the Geneva motor show, until the following
year’s edition. And journalists
have always lovedthe salon because
of the short distances, because nobody
is playing at home, and because
it also attracts alot of smaller
manufacturers.
The number of Geneva world premières
has long been impossible
to count; there have been between
30 and 50 or more each year in this
decade alone. The most surprising
thing is that the German brands do
not choose the IAA in Frankfurt for
their premières, and the French manufacturers
do not prefer the Paris
motor show; instead, they all come
to Geneva. This also has something
to do with the fact that the splendid
Swiss event –now known as the
Geneva International Motor Show
–takes place every single year, not
once every two years like the other
major motor shows.
Peter Ruch
Sporting highlights of Geneva’s history
on pages 32/33
The Jaguar E-Type celebrated its world première inGeneva in 1961.
©Jaguar

The 87th Geneva International Motor Show runs from 9 to 19 March 2017.
Audi will be presenting a fascinating mix of the latest models, sporting highlights
and numerous world and Swiss premieres.
audi.ch/a5

Six sp
highli
CitroënSM(1970)
It is still notclear whyCitroën took over Maseratiinthe late 1960s.
Their alliance did not result in many viable products, with the
exception of the SM presentedinGeneva in 1970.Assooften with
French models, the design was quite unconventional, the car
being much wider at the front than at the back. It was equipped
with aV6drivesystembuilt by Maseratilegend Giulio Alfieri.
Mercedes-Benz 230 SL (1963)
The Mercedes 230 SL, better known as the «Pagoda» (because
of its slightly concave hardtop roof,) took on adifficult legacy in
Geneva in 1963: it founditself competing against both the 300 SL
(a gull-wing roadster) and the 190 SL. It was ahuge success,
particularly when it later became available with more powerful
engines.
32
Ferrari 288 GTO(1984)
The 288 GTO should have been arally car. But it wasn’t ready in
time –which is why itwent down inhistory primarily asthe first
Ferrari with aturbo engine. Its 400 hp made it the fastest road car
of its time, with arumoured topspeed of 305 km/h. Today, a288
GTOcosts severalmillion francs.

orting
ghts
Lamborghini Miura(1966)
Named after aSpanish fighting bull, the Lamborghini Miura was
the first series sports car with atransverse, mid-mounted V12
engine. In the mid 1960s, its 350 hp made it one of the fastest cars
in the world. And the design by Marcello Gandini, who was just
27 at the time, made the Miuraaniconfor ever.
Jaguar E-Type (1961)
The E-Type was the main sensation at Geneva in 1961. Not just
because of its excitingly beautiful design –itwent asfast as a
Ferrari, but onlycost half as much. Jaguar exhibited three vehicles
on its stand: two coupés and acabriolet –and the then FederalCouncillor
Wahlen is said to have fallen in love with the feline
models at first sight.
Audi quattro(1980)
When the Audi quattro and its serial-produced (functioning) allwheel
drivewas presented in1980, it was areal sensation –and
the foundation for the ongoing success enjoyed bythe brand
to this day. Thanks to the quattro, Audi also became rally world
champion twice over. The very first quattro initially had 200 hp
and wasmanufactured up until 1991.
33

GENERATION SELFIE
Jo Vonlanthen (former racing driver)
«I’m reliant on cars with a high towing capacity to transport
my F1 driving simulators. SsangYongs can pull up to
3.5 t and are the most economical models around!»
Marc Storace (singer)
«The Nissan X-Trail rocks, just like my
stage appearances with Krokus!»
Marc Sway (singer)
«My Volvo XC90 is my island,
my kingdom and my retreat.
For listening to music in high
quality, for thinking, for making
plans or simply for not doing
anything other than driving.»
Giulia Steingruber (artistic gymnast)
«My Opel ADAM ROCKS S is a cool car with
a sporty 150 hp. It suits me perfectly. Thanks to
its multimedia networking options, it’s like a
smartphone on wheels!»
Matthias Sempach
(former wrestling champion) «I love my
Toyota RAV4 Hybrid for its reliability and its
storage space. It makes me feel good.»
Didier Cuche
(former
downhill skier)
«Unfortunately,
when I took my selfie
there was far too
little snow on the
Julier Pass to test
my brand new Audi
SQ7 and its qualities
as much as I would
have liked.»

SEE MORE OF THIS
SWEDISH ICON
IN SWITZERLAND.
THE NEW VOLVO XC60.
LIVE AT THE GENEVA MOTOR SHOW.
We don’t want to give too much away
about the world premiere of the new
Volvo XC60. Except that you shouldn’t
miss it! If you can’t attend in person,
simply watch the live stream at:
VOLVOCARS.CH
HALL 6
STAND 6051
INNOVATION MADE BY SWEDEN.

POLITICS
Upheaval
François Launaz, the Chairman of auto-schweiz
(the association of Swiss automobile importers), discusses
the «transformation on four wheels».
The automobile industry is currently
undergoing major upheaval. The head
of a German brand painted a picture
of the automobile landscape changing
more over the next five years than it
has in the past 50. Even if I am not particularly
fond of such dramatic descriptions,
I agree with this statement. There
are several factors that are driving forward
the development of our industry
at various levels.
Firstly, the industry has an obligation
to meet the climate goals set by
politicians. The Paris Agreement will
probably lead to a further tightening
of emissions standards. Yet we also
discovered in Paris that CO 2 knows
no borders. Which makes Switzerland’s
go-it-alone approach to CO 2
directives for new passenger cars
and light-commercial vehicles all the
less comprehensible. Whereas Norway
and Iceland, as non-EU countries,
receive allowances according
to the average value of all the new
cars sold in Europe, Swiss importers
are expected to reach the target values
on their own. This is virtually impossible
given the enormously high
proportion of all-wheel drive vehicles
in Switzerland, which now stands at
almost 50 percent, and the extensive
vehicle equipment due to high local
purchasing power. A price correction
from a cross-European perspective
is urgently needed.
Nonetheless, it is becoming increasingly
clear that future CO 2
thresholds will probably only be
within reach of alternative drive systems.
Politicians must, however, avoid
a technology ban at all costs, because
this would put a stop to innovation.
The combustion engine
still has a lot of potential with regard
to efficiency improvements, not to
mention possibilities for synthetic fuels.
Yet electromobility alone will no
36
François Launaz «Politicians must avoid a technology ban.»
doubt represent an ever greater part
of the market in the future. Time will
tell whether an energy carrier (battery,
hydrogen, etc.) will gain the upper
hand. To have a positive impact
on demand for battery electric vehicles,
Swiss politicians should rapidly
abandon their passive attitude
and instead introduce measures to
coordinate and promote the expansion
of charging stations. Promoting
the reduction of CO 2 emissions alone
is not enough. Speeding up the expansion
of charging infrastructures
would make the everyday use of
plug-in vehicles easier and their acquisition
more attractive. At the end
of the day, a wide range of new electronic
models is likely to be launched
in the coming years.
The topic of infrastructure will
need to be (re-)addressed at another
level, i.e. road building. When it
comes to optimising the utilisation
of our transport infrastructure, I believe
that another automobile trend
of the future is being overestimated.
I am referring to autonomous vehicles.
Technically speaking, we have
made a great deal of progress in this
area, but we still have a long way to
go before we will be able to sit at the
wheel of a car – if it still has one –
without paying any attention at all to
the surrounding traffic.
According to ETH Professor Roland
Siegwart, who is conducting extensive
research into the subject, it will
take several decades for this technology
to be fully integrated into our
daily lives. Only then will the positive
side effects of fully automatic traffic
flows start to bear fruit, and increase
the capacity of our roads. Until then,
the economy in particular is reliant on
a properly functioning transport infrastructure,
and this infrastructure
must be preserved, even if that means
increasing capacity where necessary.
You see, in the automobile
industry we still have a great many issues
to consider. I hope you will enjoy
another exciting visit to the 87th
Geneva International Motor Show.
© Dieter Liechti

Three trends
The Swiss automobile market surpassed expectations in 2016.
A 2,0 percent decline, or 6,465 fewer
new registrations: the automobile
market in Switzerland and the Principality
of Liechtenstein ended 2016
in a much better position than expected.
With 317,318 new passenger
cars, the result is much higher
than the 305,000 units forecast by
auto-schweiz.
«The Swiss automobile market performed
well last year,» says Andreas
Burgener, the Director of auto-schweiz,
summarising the 2016
annual result. «At the start of the year
we weren’t necessarily expecting to
break the mark of 310,000 new cars.»
Burgener warns against too much
euphoria, however. The extremely
positive market development must
not blind us to the fact that margins
declined considerably for importers
and official brand dealers.
The experts at auto-schweiz deduce
the following three trends from the
2016 figures:
1. The four-wheel drive boom
continues. With a record new market
share of 44.2 percent, Switzerland
was again classed number one
for 4x4s in Europe. Demand remains
strong for high security equipment.
However, the resulting heavier vehicle
weight and extra fuel consumption
make it difficult for Swiss importers
to comply with the average CO2
thresholds.
2. Diesel is increasingly popular,
despite all the prophecies of doom.
Almost four out of ten new passenger
vehicles in 2016 had a compression-ignition
engine under their bonnet.
With a market share of 39.2
percent, a record was broken here too.
Diesel remains important in order to
meet the climate targets set in Paris.
3. Alternative drives are gaining
ground, but levels remain low. A
new all-time high was nonetheless
reached, with a market share of 4.7
percent. Petrol hybrids were, however,
the only category in which a considerable
increase in units was seen
year-on-year (+2,496, i.e. 33.9 percent).
Purely electric cars remained at a
standstill, achieving a market share of
1.0 percent (3,295 vehicles), as in 2015.
www.auto.swiss
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FEATURES
The future
will remain
emotional
When will we finally let go of the steering wheel? When will the first
drone cars take off? Markus Kramer from the TomorowToday think
tank embarks on a fictional journey through time.
38
Thursday, 25 June 2020
My son is celebrating his 14th birthday
this weekend. The weather is
beautiful, the sun is shining down on
the glistening tarmac – and I have
just treated myself to a Ferrari 207
MM Barchetta! A true homage to the
early days of the brand with the prancing
horse logo. OK, so this Barchetta
has more than the original 166 hp
under its bonnet – but it still has a
V12 engine. The object of my desire
is turbocharged, sounds great and
looks even better. There's no doubt
about it, Ferrari is still Ferrari, even if
nowadays, the power of almost 900
hp can be switched over to electricity
conveniently via app when travelling
in urban traffic. The electric drive system
is quite sufficient. A Ferrari with
an electric engine? That would have
been unthinkable a few years ago.
However, it's impossible to get any
real pleasure from driving in the city
centre these days, despite all the
technological improvements made
to mid-range cars. There are no cars
without drivers on the Swiss roads
just yet. Although it may only be a
matter of years until we are officially
allowed to switch on the «autopilot»
around here. The technology
already works very well; we are simply
waiting for permission to use it –
I even got fined recently for trying it
out in my company car. But to be honest,
the car is a better driver than I
am – and I can make productive use
of my time while it takes over. At last,
no more distractions when I’m trying
to send a message via WhatsApp on
the journey to work! Of course, the
police understand the situation perfectly
– but it still cost me 120 francs.
In Sweden, more than 20 percent of
the population no longer drive themselves:
the joint venture established
between Volvo and Uber in 2016 has
been a great success. Security is now
less and less about attaching your
seatbelt. Clever, fully networked and
hence passive security is much more
effective. Almost 30 percent of accidents
are prevented before they can
even occur.
And I finally have my own
Barchetta. At least, I will do for the
next four days. Because if I'm really
Markus Kramer
Markus Kramer is a partner in
Brand Affairs AG, an agency for
strategic brand development and
communication. His career has
taken him to international firms
such as Mazda, Honda, Harley-
Davidson and Aston Martin.
Kramer is also an associate of the
TomorrowToday think tank (UK),
teaches strategic brand management
at the Cass Business School
in London, and plays an active
part in Blue-Automotive, a USbased
start-up for «Connected
Cars».
www.brandaffairs.ch
Emotion and passion Markus

honest about it, it doesn't actually
belong to me. I rented it from Car
E&D, virtually for free. Not from a
dealer, but from a company owner
who is spending the weekend abroad.
Five years ago, things like holidays,
hotels, accommodation and
a variety of other products were already
being made available to others
or even exchanged. Of course Airbnb
still exists, as do Ebay and Ricardo.
But renting exclusive cars is now no
longer a problem, and works very
well. Pure enjoyment, without having
to worry about insurance, running
costs and, of course, taxes.
We set off. Me and my son, driving
over the Klausen Pass towards
Central Switzerland. There's no point
in going too fast – we are monitored
constantly; that’s already a builtin
standard feature. I can understand
why, particularly with regard to the
real owner of the Barchetta. It's all
about radical transparency. But the
acceleration out of the bends is unbelievable.
The hybrid gets the balance
just right and provides full power
even with low engine speeds.
The top is down, of course, and it
would be impossible to put a price
on the expression on my son’s face.
Monday, 7 October 2030
A quick coffee to start the day. At
least nothing has changed there. My
iCar is already waiting: warmed up
and ready to take me to work. The
first call comes in after 5 minutes.
And within a millisecond, the windscreen
has turned into a high-contrast
HD display. Joline, my assistant,
and a customer in Sydney, appear on
it. I make good use of the 30-minute
drive to work for this unscheduled video
call. To make up for it, I watch an
episode of Friends on the way home
that evening – I think it's from 1995,
but it's still every bit as good. And if
I don’t hide the adverts, I even get
paid for watching. Yes, Google does
still exist.
There is a lot less traffic on the
roads since autonomous driving became
possible thanks to the solutions
found by private insurance
companies and new legislation.
I haven't driven a vehicle myself
since 2025. Autonomous vehicles
are efficient and cost less to drive. In
fact, I couldn't drive my iCar even if I
wanted to – it doesn't have a steering
Kramer is convinced that cars will still be triggering emotions in the year 2050.
39

Infiniti Synaptiq This is how the designers from Infiniti imagine an automobile cockpit will look like in 2029.
© Infiniti
wheel. There are only a few stragglers
who still drive their own vehicles.
I suspect that it has something to do
with preserving their ego. Of course
nobody ever said that autonomous
driving would become normal overnight.
The barrier has long been human
rather than technological.
Doesn't time fly: Rafael turned 24
at the beginning of the summer. He
has only ever experienced «driving
yourself» for the fun factor, not least
thanks to me. He has bought himself
a new BMW xAI – not from a dealer,
but via VR (Virtual Reality) conveniently
from home. Which reminds me,
the initials AI in the name of the new
BMW model stand for «Artificial Intelligence».
And the car even delivered
itself – it drove right up to our
house and phoned us.
It’s an amazing vehicle. A fuel cell
provides the energy needed by the
electric drive system. Of course, the
engine power of 180 hp is largely
sufficient for its autonomy of almost
1500 kilometres. The thing I like best
is the «all off» button – once you have
pressed it, the system warns you that
the insurance will be adjusted dynamically
and increased by 50 percent,
but the fun factor is exponentially
high. For 100 francs a day, you
can rapidly rent an additional 360 hp
and almost 400 Nm via software tuning.
Of course, it all has to be treated
with caution, and fortunately it’s
not something you can afford to do
every day.
Saturday, 9 July 2050
Today is my 77th birthday. Having
said that, I am still relatively young,
now that the average life expectancy
has reached 104. When I need to get
from A to B, I order an Xter via voice
control – with up to seven seats,
the autonomous vehicle is available
whenever you need it, even in my little
village. It usually arrives within five
minutes, and I get in alongside two or
three other (real) people. That makes
a welcome change from an otherwise
totally virtual and networked world.
The energy storage problem has
been almost fully resolved. The new
fuel cells are safe, lightweight and
small – and provide cars with an almost
unlimited supply of energy.
To mark the occasion, I applied for
special authorisation from the road
traffic authorities: I am driving an Aston
Martin DB5 – the genuine James
Bond Goldfinger car from the 1960s
that delivers 286 hp – over the Gotthard
Pass into Ticino. My son Rafael
and my grandson Luca are with me.
Luca was born in 2043. A seven-yearold
bundle of energy with a mop of
blond hair, who has never been in a
car with a manual gear stick and that
actually needs a driver. It's not surprising:
the first commercially available,
self-flying and self-driving multi-functional
car drones – known as
Vtools – will mark his generation.
40
Taking off From 2050 onwards, people will also sometimes travel by drone.
© Ehang
The three of us rumble along the
old Tremola road towards Airolo.
With the windows down, the wind is
whistling through all the cracks and
the 4-litre petrol engine revs on every
turn – the joy of driving is written
on our faces. It still feels good,
even in the year 2050. In 30 years’
time, hopefully Rafael will bring Luca
and his children for another drive
through Ticino in a DB5 – probably
without me, although definitely with
a big smile on their faces. The emotions
and passion of automobiles will
simply never be lost.

www.volkswagen.ch
With the new Golf, you’re no longer
a driver. You’re a conductor.
The new Golf with optional gesture control.
Take it for a test drive from mid-March.
Get ready: the new Golf will soon be here – in 7 inspiring variants. All versions are examples
of peak automotive design and feature up to 14 assistance systems that leave nothing
to chance when you hit the road. And with the optional Discover Pro navigation system’s
pioneering gesture-control feature, you’re no longer the driver of the new Golf – you’re the
conductor. Experience the gesture-control feature live at the Geneva Motor Show. More
information is available at www.volkswagen.ch. Alternatively, contact your VW partner directly.
We make the future real.
Golf 1.4 TSI BMT, 125 hp, 7-gear DSG, energy consumption: 5.2l/100km, CO 2 emissions: 121g/km (average for all new cars sold: 134g/km), 26g CO₂/km energy provision, energy-efficiency category: D.
Subject to change without notice.

FEATURES
Women
in
power
Maria Grazia Davino is the «boss» of FCA Switzerland;
Serenella Artioli De Feo is the company’s PR Director.
The fact that the Fiat Chrysler brands are directed by
women is nothing special – at least for them.
With the CEO
sitting under
a hairdresser's
hood dryer,
the PR Director
having
her fingernails varnished, and what
is considered to be a typical women's
car like a Fiat 500 in the background
– that’s how Maria Grazia Davino and
Serenella Artioli De Feo should have
posed. This exaggerated depiction
would have put everything in quotation
marks: the styling, the dolce-farniente
mood, the exceptional nature
of being women in a male-dominated
industry. The photo would have put
anybody in their place who dared to
express surprise that there are women
at the head of Fiat Chrysler Automobiles
Switzerland.
There is laughter too when the
two women hear about the idea of
the photo. Laughter and throwing up
of hands in despair. Turn the cliché
into a game? Definitely not! «As far as
work is concerned, you have to stay
serious,» finds Artioli De Feo. Davino
also expresses discomfort: «I understand
the concept, I just don’t feel
happy with it.» Oh well, it will just have
to be a standard picture: a neutral atmosphere,
serious businesswomen
and a Fiat 124 Spider, which could
just as easily have been an Abarth
124 Spider, an Alfa Romeo Giulia or a
Jeep Wrangler. From a photographic
42
point of view, the setting might not be
original, but from an interviewer’s perspective,
it proves to be the right approach.
Neither of the two Italians is
seeking to provoke. They are simply
doing their job, a job that is the logical
consequence of their career. «I am
where I am today because I am good
at what I do,» explains the PR Director
without arrogance.
Neapolitan-born Maria Grazia Davino
found herself in the automobile
industry by sheer chance. Whilst writing
her thesis on the subject of product
development, she had the opportunity
to complete an internship
in the automobile sector. «An interesting
field of activity,» she discovered,
«very complex, very dynamic». And
there she stayed. She began her career
at Lamborghini in 2005, gaining
experience in the areas of sales, marketing
and finance before moving to
Fiat-Chrysler in 2012, her most recent
position there being Managing Director
in Austria. She then took over
at FCA Switzerland – just in time for
the Geneva International Motor Show
2016. Her appointment as a top manager
has not gone to her head. «Today
I am eating caviar, but tomorrow it
might be tuna from a can. You should
never fall in love with a position. You
just have to do your job. It's your actions
that count.»
Serenella Artioli De Feo on the
other hand was born into the industry,
and spent time playing in garages
even as a small girl. «My family imported
Suzukis, Subarus and in southern
Germany even Ferraris,» she explains
modestly. She leaves out just one detail:
she is actually a member of the
Bugatti dynasty. She even neglected
to mention this at her job interview,
to make sure she would be chosen
as PR Director of FCA Switzerland on
merit alone. Her first job involved washing
cars and – after a few language
and marketing courses during her
studies – translating instruction manuals.
She then tested various communications
activities in the family
business, single-handedly set up as a
Kia importer in Italy, and after a brief
incursion into the art and IT industries
and a stint as consultant for a Chinese
trading firm, ended up back in the
automobile world she knew so well. «I
can work with engines and still be a
wife and mother.»
Both Davino and Artioli De Feo
drive Jeep Cherokees in private. The
suggestion that the American SUV
constructor is a macho brand makes
the PR Director laugh: «A macho
brand? Really?» Jeeps are especially
popular among women. The 4-wheel
drive gives them confidence, it means
that they can go out into the mountains
with their family at the weekend
without having to worry about
the weather. Personally, she uses the
Cherokee mainly as a driving companion
when she goes to visit her hus-

Women's power Serenella Artioli De Feo (left) and Maria Grazia Davino of FCA Switzerland.
© Stefan Jermann
47

But back to the job and to being a
woman. «I have never suffered discrimination
in my job,» Artioli De Feo
assures us. Davino agrees: «Women
often discriminate against themselves.»
She has only rarely been faced
with clichés. She has been criticised
for being maternal on two occasions.
«Maternal!» she exclaims with annoyance.
«That is a very superficial perception
of the female style of leadership.»
So what does set the female
style of leadership apart? «I think I can
process more information, I often see
further than most people, and I take
more aspects into account in my decisions,»
claims Davino. And she never
raises her voice. «Or only if I’m really
at my wits' end.» It’s not her job to
belittle her employees, but to get the
best out of them. «But that doesn't
mean I'm not tough!» she adds, and
Artioli De Feo grins. «Yes, she really
knows how to tell people off.» «It's
got nothing to do with telling people
off,» corrects Davino. «It's all about
setting a course. There is huge pressure
in this industry.»
Maria Grazia Davino «There is huge pressure in the automobile industry.»
band and 18-year-old son in Bolzano
at weekends. «There is something
meditative about the long journeys,»
she comments. As for the CEO, it is
all about the highly-valued sense of
freedom: «Simply knowing that I can
go wherever I want, whenever I want,
gives me that feeling.»
But shouldn't Italians be more attached
to Fiat? «I feel a connection
to all of the group's brands,» says Davino.
That's what she likes so much
about it: each brand has its own values.
She sees herself reflected in this
variety. She feels particularly strongly
about the new Alfa Romeo Giulia
sports limousine, and its 4-wheel
drive version, Veloce, in particular.
Artioli De Feo is just as enthusiastic:
«Fast but stable in every situation –
I can identify with that.»
The pressure is particularly high
with the approach of the Geneva
Motor Show – especially for a
multi-brand company with several
stands, stresses Davino. And will these
stands have models on them? «Of
course!» says Davino. «They are part
of the show!» However, the hostesses
should not look cheap. «There are limits.
But it’s not the length of your skirt
that defines them. A limit has been
crossed when the hostesses stop looking
elegant.» Anyway, they also hire
male models, comments Artioli De
Feo. And Davino recalls an anecdote:
«Last year, at the Vienna motor show,
I introduced a particularly attractive
male model to my colleagues as my
husband, just to see how they would
react. That was great fun.» She knows
how to play around with clichés – but
not by having her picture taken while
she has her hair dried. «I have never
sat under a hood dryer in my life,» she
exclaims.
Nina Vetterli
FCA Switzerland SA
Fiat Chrysler Automobiles Switzerland
SA has imported the Fiat,
Alfa Romeo, Lancia, Fiat Professional,
Abarth and Jeep brands into
Switzerland since 1921. It employs
around 180 people - including the
staff of the Motor Village dealerships
in Zurich and Geneva. The
Fiat 500 small car has been its
success model for almost ten
years. Alfa Romeo was given a
boost in 2016 with the comeback
of the sports limousine. As for the
Jeep brand, the Grand Cherokee
accounts for the majority of sales
volumes in Switzerland.
Serenella Artioli De Feo «I have never suffered discrimination in my job.».
fiatchryslerautomobiles.ch
44

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GENERATION SELFIE
Anna Känzig (singer)
«I sweated blood and tears in my Ford EcoSport in 2016 –
and it was worth it: I passed my driving test!»
Nino Schurter
(Olympic and world champion in mountain biking)
«My next champion is the Honda Civic!»
Mathias Beche (racing driver)
«I’m a rebel on the racetrack, and
a Mazda driver on the road.»
DJ Bobo (singer)
«For me, cars mean mobility. I have high demands when
it comes to comfort, reliability and security. I’m very happy
with the all-wheel drive pioneer Subaru.»
Viktor Röthlin (former marathon runner)
«The plug-in hybrid concept is the best thing available
at the moment. The way my Mitsubishi Outlander
Plug-in Hybrid just glides along silently turns every
drive into a truly relaxing experience.»
Gölä (singer)
«The VW Amarok
pick-up is my
ideal work and
leisure vehicle. It
gets me anywhere!
Whatever the
road conditions,
the Amarok pulls
my 3.5 ton trailer
through mud, ice
and snow with
ease!»
Gian Simmen (former snowboarder)
«The Seat Leon X-Perience gives me maximum freedom
and flexibility. The practical Spanish estate car is an office,
a means of transport, a place of quiet and creativity, a
temple of music and a fun machine all rolled into one.»
Seven
(singer)
«My black
beauty, the
Lexus RX450h
F SPORT, is my
place of retreat.
I listen to a lot of
music in my car,
and I wouldn’t
swap my Lexus
for any other car
in the world!»

THE NEW INSIGNIA
TIME FOR NEW LEADERS.
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braking and reduces the outcome of a collision. If the car is equipped with an adaptive speed control, the brake assist comes into
effect at all speeds. Picture shows optional equipment.

MOTORSPORT
Switzerland’s
«Mister E»
Sébastien Buemi has been a Formula E pilot ever since the
beginnings of the sport, and even claimed the title of world champion
last season. What, apart from electricity, drives the 28-year-old
from the Vaud canton to achieve top performances?
The racing cars whiz almost
silently past the
spectators, and one
battery charge is not
even enough for a
50-minute competition,
forcing the drivers
to change vehicle in the middle
of each race. And this is meant to be
a motor sport? Formula E was the object
of ridicule when the first season
opened in Beijing in 2014. Sébastien
Buemi, who has been a member of
the Renault e.dams team right from
day one, can understand the scepticism
– particularly when it comes
to the sound. «That’s just the way it
will be in future», he says. «The same
thing is happening in Formula 1 – the
V6 turbos make a lot less noise than
the previous V8 and V10 engines.»
Even Buemi is surprised by the rapid
development of the championships.
Initially a bizarre peripheral phenomenon,
Formula E is now surrounded
by genuine hype, with big company
involvement and prominent pilots.
All within the space of just three seasons.
«I never would have thought
that Formula E would go professional
so quickly.»
48
For car manufacturers with e-ambitions,
it seems that there is no way
to bypass the racing series. Renault,
Citroën-DS, Audi, BMW, the Indian
Mahindra group and Jaguar are already
on board, and many more will
join them as soon as more powerful
batteries make changing cars unnecessary
from 2018 onwards. There
is a huge image factor: thanks to the
low noise and environmental impact,
the championships can take place in
the centre of pulsating metropolises
such as Hong Kong, Berlin and New
York. This means that the races not
only attract confirmed motor sports
fans, but potentially everyone. Environmental
footprint concerns aside,
Formula E can also claim some of
the responsibility for speeding up the
transition to fossil fuel-free mobility.
No other platform states so clearly
and convincingly that emission-free
driving does not mean making do
Sébastien Buemi
Sébastien Buemi, who was born
in Aigle in 1988, started taking
part in kart races when he was
six. Red Bull noticed him in the
Formula 3 and GP2 series, and
offered him a contract. He made
his Formula 1 début at the age of
just 21. Between 2009 and 2011,
he scored points for Toro Rosso;
since 2012, he has been a test and
replacement driver for Red Bull
Racing. Since 2012, he has also
driven in the World Endurance
Championship (WEC), becoming
world champion with Toyota in
2014. Since 2014, he has defended
the colours of Renault e.dams in
Formula E, concluding the 2016
season as the overall winner.
www.renaultsport.com
without something. It is about adrenaline,
excitement and drama!
The technology transfer in which
racing has always found its justification
is also true in Formula E. «More
so than in Formula 1», emphasises
Buemi. As test pilot for Red Bull Racing,
he ought to know: «The development
work that goes into the downforce
of a Formula 1 car will never
find its way into series production.»
Formula E regulations, on the other
hand, offer manufacturers a real
chance to apply their findings to road
cars. Due to the standardised chassis,
aerodynamics are a given, while

List of 2017
international
Motor Shows
registered in
OICA
DETROIT * 14.01/22.01
Motorcars
BRUSSELS 14.01/22.01
Commercial vehicles
CHICAGO 11.02/20.02
Motorcars, commercial vehicles
VERONA 23.02/25.02
Commercial vehicles
GENEVA * 09.03/19.03
Motorcars
CAIRO 17.03/20.03
Commercial vehicles
BELGRADE 24.03/02.04
Motorcars, commercial vehicles
SEOUL 31.03/09.04
Motorcars, commercial vehicles
NEW-YORK 14.04/23.04
Motorcars
BIRMINGHAM 26.04/27.04
Commercial vehicles
ISTANBUL 21.04/30.04
Motorcars, commercial vehicles
BARCELONA 13.05/21.05
Motorcars, commercial vehicles
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Motorcars, commercial vehicles
MOSCOW 05.09/09.09
Motorcars, commercial vehicles
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Motorcars
BUCHAREST 07.10/15.10
Motorcars, commercial vehicles
SOFIA 14.10/22.10
Motorcars
SAO PAULO 16.10/20.10
Commercial vehicles
TOKYO * 27.10/05.11
Commercial vehicles
* Most important international Motor Shows
(subject to alteration)
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it is possible to play around with the
powertrain and battery – the most
important components of an e-car.
«Engine efficiency, materials and
battery management are topics that
also concern a Renault Zoe», he
remarks.
Unlike the pace of development
of the championships, the speed on
the track remains modest, reaching a
maximum of 225 km/h. The fact that
the single-seaters weigh just 880 kilos,
350 kilos of which are for the
battery, placed just behind the pilot,
speaks for itself. «The cars aren’t
easy to drive», confirms Buemi. «The
rear bias is sometimes disconcerting
and the all-weather tyres build
up less grip than slicks.» Formula E
drivers also face the challenge of recovering
as much energy as possible
when braking, and of using as little
as possible when sprinting. Yet it
is much the same for the hybrid racers
in the World Endurance Championship
– Buemi has participated
in this prestigious series for Toyota
since 2012. Can his official Formula
E car, the Renault Z.E. 16, rival his
Le Mans racer when it comes to driving
pleasure? Buemi, who is from
French-speaking Switzerland, thinks
hard. In terms of cornering speed,
definitely not. Then again, it’s great
to be able to race right in the middle
of a city, against the best drivers
in the world. «Basically, people tend
to prefer the things they are best at»,
he adds with a laugh.
Which would imply that Buemi is
deeply in love with Formula E – particularly
after the disappointment
suffered in Le Mans last summer.
With a sure win in sight, his Toyota
came to a standstill just three minutes
before the end of the race. In
2016, on the other hand, he emerged
victorious from the fight for the title
against Lucas di Grassi in Abt-Audi
after a gripping conclusion to the
Formula E championships. And he’s
in a good position in the current season,
which runs until the end of July.
What does the 28-year-old do better
than competitors such as Nick
Heidfeld or team-mate Nico Prost?
«There are no secrets there», he replies.
«I have a great team and a great
car that matches my driving style. At
the end of the day, it’s always a combination
of several factors.» And has
becoming a dad last year made him
slow down, in the light of the large
number of crashes that occur on
city tracks? «It sounds awful to say
this, but during a racing weekend, I
forget I’m a dad. I’m so focused on
my job that I blank out everything
else.» There’s only one thing that has
changed since the birth of his son:
«When I’m at home, I get less sleep.»
Sébastien Buemi doesn’t drive an
electric car himself. «Not yet», he insists.
After all, one day we will all be
driving electric cars. So far, the Renault
Zoe only has an autonomy of
300 kilometres, despite the update,
but that’s still not enough for his reg-
Renault Z.E.16 the French manufacturer races in Formula E with this electric car.
© Renault
50

Winner Sébastien Buemi was the fastest electric pilot in 2016.
Transfer Racing know-how has been injected
into the Renault Zoe.
ular long-distance drives. That’s why
he prefers to take his Mégane R.S.
or a Lexus provided by Toyota. And
even on the racing track, he doesn’t
want to abandon the combustion engine
just yet. «I definitely want to win
Le Mans», he says. If he can achieve
4801898_PALEXPO_ANNONCE_PRINT_EN.pdf 1 19.01.17 13:40
this goal, as well as winning the Formula
E title for the second time, then
he’ll be happy. He is excitedly awaiting
the decision as to whether Zurich
will be included in the next racing
calendar for the electric championships.
The application is currently in
London; the chosen venues will be
announced in June. «As a Swiss pilot,
that would make me especially
proud», concludes Buemi.
Nina Vetterli
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FEATURES
Error
is only
human
From a technical point of view, autonomous driving isn’t
a problem. If only it weren't for the human element.
Next autumn, the
first Swedish families
will be let
loose on the
streets of Göteborg
in autonomous
Volvo XC90s
as part of the DriveMe project. With
seven cameras trained on the occupants
of each vehicle, every movement,
every twitch of the eye and every
unusual reaction of the driver and
the passengers will be transmitted
directly to the Volvo research centre.
The behaviour of the people in the
car will be studied closely by the researchers
there, including Trent Victor,
Senior Technical Leader Crash
Avoidance. The Canadian psychology
graduate won’t be analysing the
conversations between the family
members. He will only be interested
in how they react to their self-driving
Volvo. What they like about it, what
annoys them – and above all, what
happens in stressful situations.
Volvo already offers semi-autonomous
vehicles with its products
from the SPA range (S90, V90, XC90),
which are capable of driving themselves
on motorways to a certain extent,
and can even overtake other vehicles.
Although the driver, or pilot,
must keep their hands on the steering
wheel, the Swedish vehicles can
actually do a number of things on
their own. The DriveMe programme
is the next step in the process. It initially
involves selected families being
driven around in XC90s in Göteborg
and its immediate surroundings. Volvo
wants to be in charge of conducting
its own project, with a total of 100
vehicles that should be able to do
everything cars need to do in commuter
traffic – and park themselves
once they arrive at their destination.
The approach adopted by the
Swedes is unique in the industry.
German manufacturers are developing
their software with well-known
providers such as Bosch or Schaeffler,
behind closed doors and with
secret tests – and they claim that
they have almost achieved their objective.
The question is, what is that
objective? Partly automated, highly
automated or even fully automated?
As far as fully automated driving
is concerned, i.e. with no intervention
from a driver, Mercedes, Audi & Co.
are reluctant to set a timetable.
52
The DriveMe programme will involve around 100 Volvo XC90s.
Tesla has chosen a completely
different course of action. Developments
are ongoing – and customers
are being used more or less as
guinea pigs. Software is updated almost
every week, not only to upload
the latest innovations into the vehicles,
but also to transfer the «experience»
back to the developers. This
allows Tesla to carry out tests directly
on the roads to find out what users
need, where errors may occur, and
how its systems are actually used in
practice. The advantage is that Tesla
can easily access the most relevant
data from the everyday lives
of users in extremely high quanti-

© Volvo
Vision or reality When will people finally be able to let their cars drive them around while they make better use of their time?
ties. The disadvantage is that nobody
dares to imagine what might happen
if the systems are not properly programmed
– let alone if they should
fail. In the US, this could be a company’s
downfall.
Unlike all other manufacturers,
however, Volvo is taking full responsibility
for its vehicles. And that is a
key point. Whereas Tesla, Mercedes
& Co. are keeping a low profile when
it comes to potential liability issues,
the Swedes have announced that
they have so much confidence in their
hardware and software that they are
prepared to answer for it. That is a
bold statement – but Volvo wants to
achieve an even more ambitious target
by 2020 at the latest: that nobody
should have to die in an accident in a
(new) Volvo. Swedish car safety standards,
which are already very high,
will of course help them to reach this
goal. But it will take a lot more than
huge numbers of airbags and electronic
assistance systems to really
make this dream come true. Trent Victor
knows this only too well. «For several
years now, our teams have been
evaluating all the accidents that occur
on Swedish roads – so we know exactly
where the weak points are.»
And the weakest point is almost
always: human. Too fast, drunk,
stressed, distracted. Road and
weather conditions also have an impact,
i.e. snow, ice, fog and heavy
rain. But if cars start driving themselves,
they will adjust their speed
as necessary – and computers never
get drunk. The greater the degree of
automation, the more sources of error
could – in theory – be eliminated.
And that’s exactly where the DriveMe
project comes in. The psychologists
from the Volvo team will be watching
closely to see what the vehicle occupants
do when responsibility for driving
is taken out of their hands. For example,
do they still intervene if they
judge a situation to be dangerous, or
do they put their trust in the computers?
And what would it take for them
to trust a system completely?
Trent Victor is well aware that everyone
reacts differently. Cool mums
driving their sons to football practice
don’t behave in the same way as hysterical
businessmen who are always
in a hurry. Older people might have
every confidence in modern technology,
while young people find it difficult
to believe that autonomous driving
is actually possible in the first
place. But that’s what makes the test
process so fascinating, because «it
has to work all the time – for everyone,
whatever the time of day and
whatever the weather. And the more
data we have, the more accurately
we can calculate how people will react».
Are 100 cars really enough? According
to Victor, «it’s a good start,
and as soon as we think we’re ready,
we will expand the project. The USA
53

and China will be next. And conditions
there will be completely different
to those in Sweden».
Software developers, suppliers –
and the Swedish government, via
its transport ministry, Trafikverket –
are of course all integrated into the
DriveMe project. Anders Lie is responsible
for the partnership with
Volvo at Trafikverket. He is monitoring
developments with great interest.
«There are a lot of aspects of this
project that we find particularly exciting,»
says the traffic expert. «The top
priority must be to avoid as many accidents
as possible. But it is also important
for us to improve traffic flows
and reduce emissions.»
And how is the partnership with
the automobile manufacturer going?
«Extremely well,» replies Lie. «Although
we were a bit surprised that
Volvo decided not to accept any of
our proposals. We could have organised
special traffic lanes, or set
up magnetic rails or a similar system
to guide the cars, but Volvo wants to
use its vehicles in completely normal
traffic conditions.» Does that mean
the road system will have to be rebuilt
if large numbers of autonomous
vehicles start using it? «No, that won’t
be necessary,» explains Lie. «Autonomous
vehicles drive much more
precisely, don’t deviate from their
trajectory and don’t carry out unnecessary
manoeuvres. The one thing
that will be changed is the speed
limits – down rather than up.»
Home game DriveMe is starting in Sweden, but will then be extended
to the USA and China.
On target Enter your target destination and your Volvo will take you
there, all by itself.
Peter Ruch
Hold on tight During the initial phase, drivers must keep their hands
on the steering wheel.
Volvo DriveMe
Before the end of the year, Volvo
will launch its pilot project with
100 Volvo XC90s driving fully autonomously
around the roads near
Göteborg. 100 Swedish families
will be able to lease a vehicle at
a preferential price. In exchange,
they will be subject to intensive
analyses. Volvo wants to research
how people will behave when travelling
in autonomous vehicles.
www.volvocars.com
Big Brother Seven cameras analyse the behaviour of the vehicle's occupants.
54

Advertorial
Combined mobility:
travel to the
Motor Show by train.
Reduced RailAway offer and
special event trains. Details
and tickets at your station or
at sbb.ch/en/gims.
UP TO
30%
DISCOUNT
The SBB provides a low cost RailAway offer and many
special event trains for Motor Show visitors.
The Geneva Motor Show always attracts keen public interest. Many visitors avoid traffic jams and the difficult
search for a parking space by travelling to Geneva Airport station by public transport from all over Switzerland
with direct access to the exhibition site. Reduced fare RailAway combined offers including admission to the
Show make travel to the event particularly attractive.
Special event trains.
This year the SBB will again be putting on
special event trains from several Swiss cities
during the Motor Show from 9 to 19 March
2017 supplementing the already frequent
rail service to Geneva Airport. Six special event
trains will serve Geneva Airport and take visitors
back home by the direct route.
Seat reservation is possible and costs CHF 5.00
per journey. Ordinary travel tickets are valid.
Special tickets are not required.
RailAway offer.
The combined offer gives visitors a 10% reduction
on travel by public transport to Geneva
Airport and back, together with a 30% reduction
on admission to the Motor Show. For
holders of a half-fare travelcard and for long
distance travel a combined one day travelpass
may be worthwhile. A second passenger can
also benefit from the attractive «companion»
combined ticket. If you already have an admission
ticket/voucher, the RailTicket still offers a
10% discount on travel by public transport.
Alternatively, if you already have a travel ticket,
reduced price admission can be purchased
separately.
Purchase and further information.
The special Motor Show offers are available
wherever public transport tickets can be purchased:
online at sbb.ch/en/gims, over the
counter, at most automatic ticket dispensing
machines or from Rail Service 0900 300 300
(CHF 1.19/min. from a Swiss landline).
Reduced price admission (if you already have a
travel ticket) is only available at the rail station
counter or online.
Seats can be reserved online at sbb.ch/en/gims
or at the rail station or from Rail Service
0900 300 300 (CHF 1.19/min. from a Swiss
landline). Further information and detailed
timetables at sbb.ch/en/gims.

GENERATION SELFIE
Max Heinzer (fencer)
«My vehicle needs to have enough room for my fencing
and fishing equipment. And when it looks good too, like
the Jaguar F-TYPE SVR, it’s perfect!»
Bianca Gubser (model)
«To escape the stress of work, I often take refuge
in my Nissan Juke in the lunch hour, and practise
transcendental meditation.»
Urs Freuler (former professional cyclist)
«For me, as a former professional cyclist and enthusiastic
ŠKODA driver, the Superb Combi SportLine is the ideal
‹everyday-travel-fun car› at a super price!»
Köbi Kuhn (former football player and former national coach)
«I drive a Kia Soul EV because I want to keep my share of air pollution
and noise as low as possible, without foregoing any driving pleasure.»
© Amassadoren
Nicola Spirig (Triathlete, with her husband and son)
«My Land Rover Discovery isn't just a Tardis – it also
gives me great views of the road behind!»
Patricia Schmid (model, with her husband and son)
«We recently switched to a BMW 225XE. It’s like a second
home – not too big and not too small. And thanks to the
plug-in hybrid, we are environmentally conscious drivers –
just perfect.»

Journalismus der
neusten Generation.
Die besten 12 Artikel. Täglich um 12 Uhr. In einer App.
Jetzt downloaden:

INTERVIEW
«It's the kind of thing
I would be happy to put
my head on the line for»
Iouri Podladtchikov likes hitting the gas both on and off the slopes.
The Olympic snowboarding champion tells us why he is nonetheless
an ambassador for the co2tieferlegen CO 2 reduction campaign
initiated by Energie Schweiz.
Iouri, you love speed and you love
action. Is the same true on the
roads?
When I was younger, definitely.
Not so much any more. Once I no
longer had a girlfriend outside of Zurich,
I couldn't see the point of driving
around the city with a V8 engine.
When you use 10 litres of fuel
just to go to the shops, you’re not really
in tune with the times. But yes,
of course I love fast cars. The Audi
e-tron ‹only› has a 1.4 litre engine,
assisted by an electric engine.
Is it true that you own a Ferrari?
Unfortunately not. I used to have an
Audi R8. Nowadays I drive an Audi A3
e-tron.
And you’ve never had your driving
licence suspended?
Yes I have – but I wasn't driving a car,
I was on my Vespa. The speed limit
on Seestrasse in Zurich suddenly
drops from 80 to 50, and that’s when
they caught me.
Do you have a dream car?
Oh, several. To drive: a Porsche 911
GT3 RS4.0. To look at: a Ferrari 250
GTO.
How does your love of horsepower
fit in with your commitment to the
co2tieferlegen CO 2
reduction project?
You aren't exactly the
obvious candidate.
It’s a very future-oriented commitment.
It’s the kind of thing I would be
58
happy to put my head on the line for,
because I think along similar lines.
You won’t be seeing any V8 engines
in my garage in future.
How sustainable are you in your
everyday life?
That’s an interesting subject. Light is
a good example: people turn off the
lights and don't realise that it would
actually make more sense to leave
them on – because we could use
the heat they give off to save heating
energy. Having said that, the
best thing to do would be to switch
to energy-saving light bulbs or LEDs
straight away. What I mean is that
there are lots of different ways of
co2tieferlegen.ch
«co2tieferlegen» is the name of
the CO 2 reduction campaign to
promote energy-efficient vehicles
that emit a maximum of 95g of
CO 2 per kilometre and that belong
to energy efficiency category A.
Traffic is responsible for 31 percent
of all CO 2 emissions in Switzerland
– two thirds of which are due to
passenger cars. That makes it all
the more important to pay attention
to energy efficiency when purchasing
a car, in order to reduce
CO 2 emissions. The co2tieferlegen
project was initiated by Energie-
Schweiz. It is implemented with
the support of partners
Movi-Mento and the TCS.
co2tieferlegen.ch
living sustainably. I definitely pay attention
to the way I live – I have no
choice, not least because of my job.
In what way?
Well, because if I eat something unhealthy,
for instance, I feel the effects
immediately out on the mountainside.
Every kilo is of vital importance
in the air. Agility, dynamics and balance
are the most important characteristics
in my sport. If I don't make
intelligent use of my energy, everything
starts to go wrong.
What do you think of the co2-
tieferlegen campaign in general?
For me, co2tieferlegen is synonymous
with thinking ahead. I am
proud to be a testimonial for a campaign
like this, and to be the face of
ground-breaking change as a result.
What is your attitude towards the
future? Are you worried about it?
I’m looking forward to the future. I
used to have more of a nostalgic attitude.
Nowadays, I like wondering
about what might happen, and I feel
a great deal of anticipation about all
the things that life hopefully still has
in store for me. To put it simply, the
greatest pleasure lies in the anticipation.
There’s nothing I'm particularly
worried about.
What do you think about road
safety?
I think there have been some excellent
developments in terms of

«You won’t
be seeing
any V8s
in my garage
again in future.»
47

Iouri Podladtchikov «I think there have been some excellent developments in terms of assistance systems.»
assistance systems to improve safety.
I wouldn't want to have to make
do without driving aids like adaptive
cruise control and blind spot warning
in particular. The idea that vehicles
will even be able to drive themselves
in the future thanks to systems like
this is very impressive. And I think
that’s a good basis for a safe future
on the roads.
In the TV advert, we see you
driving with your foot to the floor
on a mountain pass road. What
sort of reactions have you had?
Lots of funny, positive reactions. I
was quite surprised, because people
tend to like criticising adverts.
You skate and snowboard, and also
have quite an artistic side. What do
you focus on?
My life totally revolves around snowboarding.
That hasn't changed since
the Olympics. In fact it mustn't change,
because I have set myself the target
of defending my Olympic title.
That would be in South Korea in 2018.
But what are you doing this year?
This month’s diet is next month’s
body. That's a great motto. It was
coined for my sport, and remains true
all year round. I'm really concentrating
hard, and time just goes so fast.
Will you have time to go to the
motor show this year?
If I have time, I would love to go. But
as my life is based between Laax
and Zurich, the Geneva Motor Show
is a little bit out of my way. The period
when there is snow in the mountains
has become so short that you
have to make the most of every single
day. Otherwise I’ll have to go
back to America – and my energy
budget wouldn't be very pleased
about that
Lukas Rüttimann
Salon Car Collector: Search for green cars with the red app
Thanks to the co2tieferlegen app, you won't just find
the most environmentally friendly cars in Geneva,
but could also be in with a chance of winning a Ford
Mondeo Hybrid.
The motor show will be providing the «Salon Car Collector»
Android and iOS app again this year, in association
with presenting partner EnergieSchweiz.
Here's how it works: Simply launch the app and activate
Bluetooth on your phone, then at each stand the
Salon Car Collector will point out the cars from energy
efficiency class A that do not exceed the emissions
threshold of 95 grams of CO 2
/km. The app also features
plans of the halls and location tracking to help
you find your way around. If you complete your collector
carefully, you will be able to take part in the prize
draw to win a Ford Mondeo Hybrid.
Download: co2tieferlegen.ch/saloncarcollector
60

10-11 JUNE 2017

autoricardo.ch is the Swiss marketplace about everything
related to cars.
Here you will find a large selection of attractive new and second-hand
vehicles as well as the biggest range of spare parts and accessories in
Switzerland.
Whether you want to buy or sell:
• Sell by auction procedure or at a fixed price - always secure the best
price.
• Sell as a private advertiser free of charge without any placement fees.
• Benefit from the traffic and great coverage.
Number
of offers
per month
570
Number of visitors
2‘800‘000
per month
15‘350
220‘000
640

16‘000
Auctions
per month
15‘500
New cars
per month
Sie finden uns in der
Halle 7
Most expensive auction:
Bugatti Veyron
8.0 W16
CHF 253‘900
Number of vehicle
accessories:
400‘000
per month
Visit us at the
Geneva Motor
Show in Hall 7
205‘000
Second-hand
vehicles
per month
« autoricardo provides us with options to
reach buyers in various ways. This means
we can be sure the right client will find the
right vehicle. »
Marco Emmenegger, owner and managing director of
Felix Emmenegger AG in Windisch and Hettenschwil
relies on autoricardo.ch
90%
Our staff is here for you throughout
Switzerland!
of our stock comes from
professional dealers
autoricardo.ch – based in Switzerland

SERVICE
IMPRINT PAGE
GIMS Official magazine of the
Geneva International Motor Show
«Bon appétit» at the GIMS
The catering facilities at the Geneva
motor show, which attracts almost
700,000 visitors, are similar to those
of a town. Everyone is looking for
something different, and it is important
to offer a wide range of options
so that each visitor will find something
to match their expectations. Visitors
1 LE CENTRAL in the entrance boulevard
is a mid-range restaurant that
serves dishes of the day and brasserie
meals.
2 LE TARTARE at the entrance to H.3
(room P) is ideal for those who enjoy
a good tartar, be it beef, salmon or
vegetable.
3 LE VILLAGE CUISINES DU MONDE
is a large self-service area located
in rooms A and B of the congress
centre. It offers a wide range of cuisine
from different cultures, with
something to suit every taste. Quick
and good value.
4 LE POULET ROTI is the ideal place
for families and anyone who wants
to have a proper sit-down meal
while keeping an eye on their budget
for the day.
4
can choose between no fewer than
8 different restaurants, each offering
its own style of food. The esplanade
in H.6 houses a food-truck village and
a large fast-food tent for those looking
for a simple meal that they can eat
quickly, to leave as much time as possible
for their visit.
5 LE TERROIR behind the Tag Heuer
exhibition in H.3 has traditional Swiss
cuisine on the menu.
4 LE PANORAMIQUE at the entrance
to H.7 offers brasserie meals
and dishes of the day in pleasant
surroundings, with an impressive
view of the planes taking off at the
neighbouring airport.
7 LE POIVRIER in the entrance boulevard
prepares semi-gastronomic
cuisine in a cosy, sophisticated setting.
8 LA VILLA SARASIN is a charming
old mansion that serves high-quality
cuisine. Located 200 metres
from the exhibition halls, it represents
a peaceful haven away from
the crowds.
2
A special supplement on Friday 24th,
Saturday 25th and Sunday 26th February
2017 in the following newspapers:
24 heures, Berner Oberländer, BZ Berner
Zeitung, Der Bund, Der Landbote, BZ Langenthaler
Tagblatt, La Regione, Le Matin
Dimanche, SonntagsZeitung, Tages-Anzeiger,
Tribune de Genève, Thuner Tagblatt,
Zürcher Unterländer, Zürcher Oberländer
and Zürichsee Zeitung. CIRCULA-
TION 807 020 (WEMF 2016). READERSHIP
2 039 000 (MACH Basic 2016-2). PUBLISHER
Tamedia AG, Postfach, 8021 Zürich; Espace
Media AG, Postfach, 3001 Bern; Tamedia
Publication romandes, Avenue de la Gare
33, 1001 Lausanne; Berner Oberland Medien
AG, Postfach, 3602 Thun; Zürcher Oberland
Medien AG, Postfach, 8620 Wetzikon
EDITING AND PRODUCTION Dieter Liechti
(Director), Markus Cavelti, Andreas Faust,
Max Fischer, Peter Ruch, Lukas Rüttimann,
Nina Vetterli COVER IMAGE GIMS TRANS-
LATION Comtexto AG PROJECT MANAGE-
MENT Thierry Furrer (Director), Eliane Weber
ADVERTISEMENTS Florian Gärtner (Director),
Martin Oschmolz, Hannes Rothfuss, Thierry
Hansen, Piero Sutera (Key Account Manager
Cars) ADDRESS Tamedia AG, Werdstrasse
21, 8021 Zürich, Telephone 044 248 40 30,
Email: inserate@tages-anzeiger.ch
Disclosure of major shareholdings
of Tamedia AG as per Art. 322 StGB
(Penal Code): 20 minuti Ticino SA, Adextra
AG, Berner Oberland Medien AG BOM,
BOOK A TIGER Switzerland AG, CIL Centre
d’Impression Lausanne SA, Distributionskompagniet
ApS, DJ Digitale Medien GmbH,
Doodle AG, Doodle Deutschland GmbH,
DZB Druckzentrum Bern AG, DZZ Druckzentrum
Zürich AG, Edita S.A., Espace Media
AG, Homegate AG, ImmoStreet.ch S.A., Job-
Cloud AG, Jobsuchmaschine AG, Jointvision
E-Services GmbH, Journal des Morges SA,
LC Lausanne-cités S.A., Meekan Solutions
Ltd., MetroXpress Denmark A/S, Olmero AG,
ricardo.ch AG, ricardo France Sàrl, ricardoshops
GmbH, Schaer Thun AG, Société de
Publications Nouvelles SPN SA, Starticket
AG, Tagblatt der Stadt Zürich AG, Tamedia
Publications romandes SA, Tradono Switzerland
AG, Trendsales ApS, tutti.ch AG, Verlag
Finanz und Wirtschaft AG, Zürcher Oberland
Medien AG, Zürcher Regionalzeitungen AG
64

Cars, emotions
and innovations.
AUTO
Nr. 1/2016 6. Mai 2016
There will be more automobile
news on 24 June 2017 when the
next ‘Auto’ magazine is issued
as a supplement to selected
daily newspapers in German and
French-speaking Switzerland.
The publication will keep readers
up to date about all the latest
models, technical highlights and
innovations. Also featuring lifestyle
and celebrity articles, it represents
an exciting read for car lovers.
EMOTIONEN /// MENSCHEN /// NEUHEITEN
*24heures, Basler Zeitung, Berner Oberländer, BZ Berner Zeitung, BZ Langenthaler
Tagblatt, Der Bund, Der Landbote, Tages-Anzeiger, Tribune de Genève, Thuner Tagblatt,
Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung
Place your adverts here
advertising.tamedia.ch

SERVICE
GIMS Info
Opening hours
Monday – Friday
10 am to 8 pm
Saturday – Sunday
9 am to 7 pm
Entry rates
Adults CHF 16.–
Children aged 6 to 16, pensioners
and disabled visitors CHF 9.–
Groups (accompanied groups
of more than 20 people,
price per person) CHF 11.–
50% discount on all entry
tickets sold on site after 4 pm
for an entry on the same day.
Cannot be combined with any
other special offers.
Tickets available online at:
gims.swiss
General information
PALEXPO
Motor Show
Central Secretariat
CH–1218 Le Grand-Saconnex
Tel. +41 22 761 11 11
info@palexpo.ch
gims.swiss
Travel by public transport
The SBB offers reduced-price
combined tickets and puts on
several special event trains for
the GIMS.
RailAway combined offer:
10% reduction on the public
transport journey to Geneva
Airport and back.
30% reduction on admission
to the motor show.
10% reduction on the journey
also for visitors already in
possession of an admission.
Offer available at railway
stations, ticket machines and
online. Further details at:
sbb.ch/en/gims
Accommodation plus
admission
Combined offer starts
at CHF 83.–!
This offer comprises 1 overnight
stay in Geneva and 1 admission
ticket for the GIMS. You are
advised to book a hotel as early
as possible. Further details at:
geneve.com
www.gims.swiss
Travel by car
12 car parks with up to 10 000
parking spaces are available for
visitors to the GIMS. Simply follow
the signs marked «P Salon».
Parking is subject to a charge.
Free shuttles will take you to
the exhibition centre and back.
Parking facilities
for disabled persons
are available in car park P12
(subject to a charge)..
Information: +41 22 761 11 11
Further details at:
www.palexpo.ch/en/
access-parking
Services
Lost property office: At Palexpo
entrance E2, +41 22 761 33 00
Cloakroom: In the congress
centre (main entrance) and at
the entrances to halls 5 and 7.
Dogs are not permitted in the
exhibition centre.
Nursery: In room L of the congress
centre (basement of hall 1)
Police: Tel. 117 for emergencies
or accidents, or +41 22 427 92 20
Infirmary: Halls 6 and 7,
Tel. +41 22 761 13 18
hall 7: from an accessories hall to an exciting specialist trade fair
The activities of hall 7 of the Geneva
International Motor Show are at a turning
point. Hall 7 has been given fresh
momentum to make it much more attractive
– for exhibitors and specialist
visitors alike. In association with the
Swiss Automotive Aftermarket (SAA),
the exhibition in hall 7 will be presented
more as a specialist trade fair, offering
an exciting programme for the
automotive sector and its partners.
The new-look exhibition is based on
a concept featuring specialist lectures
and other activities scheduled to
take place daily during the first week.
66
Brand new design: The SAA Expo (hall 7) will last from 9 to 13 March.

Everything you need to know about the
Geneva International
Motor Show
starting from February 24th on 20 Minuten
News and background information available in German: auto.20min.ch
French: automobile.20min.ch
Italian: tio.ch/motori

New
Renault KOLEOS
The new 4x4.
Discover the Swiss premiere in hall 4.
Renault recommands
www.renault.ch