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COLUMN › ›<br />
DesignMakeover<br />
JAKE WIDMAN<br />
CLIENT<br />
Appalachia Cookie Company<br />
http://appcookieco.com<br />
before<br />
“‘We talked about not just bringing<br />
the brand to a more current state but<br />
also to a point where he could really<br />
expand and build on the brand style<br />
and brand system.’”—Bateman<br />
that’s how the cookie crumbles<br />
David Holloman opened his Appalachia Cookie Company (http://<br />
appcookieco.com) in the mountain town of Boone, North Carolina,<br />
in late 2013. The company started with baking cookies and<br />
delivering them to students at Appalachian State University, Holloman’s<br />
alma mater. Over its first year, the company saw dramatic<br />
growth, fueled in part by celebrity chef Paula Deen deeming<br />
the product one of the 10 best cookies in the country.<br />
By the beginning of 2015, though, Appalachia Cookie Company<br />
was also outgrowing their original logo and image. The company<br />
launched with a logo “born out of necessity,” says Holloman.<br />
“We were on a deadline to get something for the marketing<br />
materials.” They wanted something that said both “cookies” and<br />
“mountains,” and they came up with a drawing of cookies with<br />
bites taken out of them to leave jagged peaks. “It captured what<br />
we wanted,” says Holloman. “It looked good for the first year.”<br />
But it didn’t suit an ambitious, growing company. Holloman<br />
wound up chatting about his brand with Charles Bateman, who<br />
at the time was working for a marketing and advertising company<br />
called High Country 365. High Country was doing printbased<br />
marketing work for Holloman, and when the two men met<br />
one night at a bar’s trivia contest, they started talking about the<br />
company’s website and, soon, about the future of the brand.<br />
“We talked about not just bringing the brand to a more current<br />
state but also to a point where he could really expand and<br />
build on the brand style and brand system,” recalls Bateman. The<br />
discussions gradually moved from just rebuilding the website to<br />
ways to update the brand into something that could work across<br />
different print media, digital media, and retail applications.<br />
› › photoshop user › february <strong>2016</strong><br />
makeover submissions<br />
We’re looking for product packaging or labels, print advertisements, websites, and magazine covers that are currently in the marketplace for future “design<br />
makeovers.” So if you or someone you know has a design that you’d like us to consider making over, or if you’re a designer and you’d like to be considered for a<br />
future “Design Makeover,” send us an email at letters@photoshopuser.com. (Note: This is purely a design exercise and the designers do not work directly with<br />
the client, create functioning websites, etc.)<br />
We’ll also be covering real-world makeovers in this column, so let us know if you recently had a branding makeover or if you did a branding makeover for a<br />
client that you’d like us to consider.<br />
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