The Airport Economy 2016_Sydney Only

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The airport is often considered a positive place… Excited [36%] How do you feel inside an airport? Happy [34%] Source: Millward Brown & APN Outdoor Attention on Airports Study 2015. Sydney Respondents. Based on those who have travelled via air in last month
Differences seen in mindset based on their situation More likely to feel… When travelling for Business Leisure International Domestic Frequent Flyers Bored Excited Interested Calm Excited Receptive Happy Eager Relaxed Happy Relaxed Relaxed Eager Calm Interested Interested Their ‘mind-set’ when inside the airport provides opportunity to ‘entertain’ audience. However… considerations should be made for the type of creative that will cut-through. Source: Millward Brown & APN Outdoor Attention on Airports Study 2015. Sydney Respondents. Based on those who have travelled via air in last month
Page 1 and 2: The Airport Economy T H E C E N T R
Page 3 and 4: The Attention Economy told us: Trav
Page 5 and 6: We spoke to… 1005 Respondents fro
Page 7 and 8: Travel is on the rise Why… 34% of
Page 9 and 10: While airport audience profile diff
Page 11 and 12: The airport journey
Page 13 and 14: Reasons for travelling Domestic vs
Page 15: Checking in… Using a range of met
Page 19 and 20: The airport provides multiple touch
Page 21 and 22: Arrivals Departing As well as those
Page 23 and 24: Engage and impress them with Digita
Page 25 and 26: Also suitable for a whole range of
Page 27 and 28: Externals Suitable categories for o
Page 29 and 30: Opportunity to interact with custom

The Airport Economy 2016_Sydney Only

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