The Airport Economy 2016_Sydney Only
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Opportunity to interact with<br />
customers<br />
39%<br />
Have interacted<br />
57%<br />
Would interact<br />
Make the offer compelling:<br />
Discounts/Vouchers [55%]<br />
Reward/Loyalty Points [54%]<br />
Competition [35%]<br />
Physical interaction with an ad<br />
96% Like the idea of<br />
interacting with advertising in<br />
and around the airport,<br />
especially if there's<br />
something in it for them<br />
Source: Millward Brown & APN Outdoor Attention on <strong>Airport</strong>s Study 2015. <strong>Sydney</strong> Respondents.<br />
Based on those who have travelled via air in last month
Change language