The Airport Economy 2016_Sydney Only

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The Airport economy.
The Attention Economy told us: Travel was set to take off in 2015 and beyond… 35% had visited the airport 46% intended to travel either domestic N6M or international in the N12M SOURCE: MILLWARD BROWN & APN OUTDOOR ATTENTION ECONOMY STUDY 2014. AUSTRALIA & NEW ZEALAND BASEED ON SYDNEY RESPONDENTS
Page 1: The Airport Economy T H E C E N T R
Page 5 and 6: We spoke to… 1005 Respondents fro
Page 7 and 8: Travel is on the rise Why… 34% of
Page 9 and 10: While airport audience profile diff
Page 11 and 12: The airport journey
Page 13 and 14: Reasons for travelling Domestic vs
Page 15 and 16: Checking in… Using a range of met
Page 17 and 18: Differences seen in mindset based o
Page 19 and 20: The airport provides multiple touch
Page 21 and 22: Arrivals Departing As well as those
Page 23 and 24: Engage and impress them with Digita
Page 25 and 26: Also suitable for a whole range of
Page 27 and 28: Externals Suitable categories for o
Page 29 and 30: Opportunity to interact with custom

The Airport Economy 2016_Sydney Only

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