The Airport Economy 2016_Sydney Only
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Affinity for travel-related<br />
Appeal to a travel hungry audience<br />
“Travel advertising<br />
gives me ideas of<br />
things to see and<br />
do in the area I am<br />
visiting”<br />
63%<br />
“I’m often looking<br />
for things to do/new<br />
ideas when I arrive<br />
in a new city”<br />
61%<br />
“I like to see ads<br />
about travel ideas<br />
in and around the<br />
airport”<br />
62%<br />
“Often I'm thinking<br />
about/planning my<br />
next trip when I’m<br />
travelling through<br />
the airport”<br />
49%<br />
Ideal environment to prompt with ideas that<br />
are travel/tourism related<br />
Source: Millward Brown & APN Outdoor Attention on <strong>Airport</strong>s Study 2015. <strong>Sydney</strong> Respondents.<br />
Based on those who have travelled via air in last month
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