F ORWARD <strong>LCC</strong> / LIBERAL ARTS STUDIES / <strong>2010</strong>
FORWARD Living in the world of jeans, pop music, Latin dances, celebrities and movie stars, Internet revolutions, Coca-Cola, Starbucks, Versace, D&G, Esprit makes people feel comfortable in Japan, France, Chile, Turkey, Australia, US, Lithuania, Kazakhstan, Ukraine and so on. Cultural homogeny gives us possibilities and facilitates communication, understanding of each other and sharing common experiences. At the same time, this sense of oneness emphasizes cultural differences experienced in languages, customs and traditions, ways of behavior, or religious practices. The ordinary life of the contemporary world is a constant balance between being the same or different, acting individually or within community, choosing national or global priorities. In April of <strong>2010</strong> <strong>LCC</strong> <strong>International</strong> <strong>University</strong> celebrated its third international academic conference, “Responses to Cultural Homogeny: Engagement, Resistance, or Passivity.” Organized to coincide with the United Nations Year of The Rapprochement of Cultures <strong>2010</strong>, the conference posed concrete and precise questions about the relationship of individual national identities and globalization, about reactions to cultural homogeny reflected in political tendencies of the world, the development of languages, entertainment, global business, learning environment, tourism, religious practices and national literature. This conference intended to break stereotypes and to question the essence of homogeny and diversity. The presenters of the conference from Lithuania, Switzerland, USA, UK presented a broad range and understanding of the problems and suggested innovative and positive approaches to the topic of the conference. It is a great pleasure to introduce the third <strong>volume</strong> of <strong>LCC</strong> Liberal Arts Studies where submitted papers are published within the academic quality and peer review process. Radvyda Vaiðvilaitë, <strong>2010</strong> Conference Chair <strong>LCC</strong> / LIBERAL ARTS STUDIES / <strong>2010</strong> 5
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