03.03.2017 Views

The Ultimate Guide To App Store Optimization For Localized Apps

Getting your app noticed on the App Store isn't easy, but we're here to help! From market research to app localization, check out the ultimate guide to App Store Optimization for localized apps.

Getting your app noticed on the App Store isn't easy, but we're here to help! From market research to app localization, check out the ultimate guide to App Store Optimization for localized apps.

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<strong>The</strong> <strong>Ultimate</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Store</strong> <strong>Optimization</strong> <strong>For</strong> <strong>Localized</strong> <strong>App</strong>s<br />

that certain countries are determined to stick with one system over the other, you’ll need to<br />

figure out how to localize your app for both platforms.<br />

Remember that, while numbers may be universal, weights and measures, and even date and<br />

time formats are not. If you want to maximize your number of downloads and improve your<br />

ASO, you’ll need to make sure that these are all correctly displayed in local units — or your app<br />

will be deleted before you can say “app localization.”<br />

8. Think Carefully About Your Icon<br />

<strong>The</strong>y always say never judge a book by its cover. But, I bet you have once or twice. It’s sad, but<br />

true. In a world full of visual clutter demanding our attention, your app’s icon will be one of<br />

many in the <strong>App</strong> <strong>Store</strong>. It’s important that it stands out – for the right reasons.<br />

You should avoid using text in your icon, especially when it comes to app localization. It will<br />

either not show or display blurry when reduced to iOS and Android sizes. It may also be<br />

impossible to include translated text in small dimensions with languages that take up more<br />

space.<br />

phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp

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